GameStop’s director of digital content, Brad Schliesser, has told Gamasutra that half the retail chains customers who purchased digital games and add-ons were first-time buyers. He said such in-store offerings make thing easy for those without a credit card or who are leery of entering their financial information online. Schliesser said 65% of the firm’s revenue from digital items came from Xbox 360 offerings and 28-30% from PS3 offerings. Less than 10% came from Steam offerings and other platforms. Thanks, GI International.
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