PlayStation brand enjoying ‘huge interest’ from Xbox 360 players, claims Sony exec

By Dave Cook
21 September 2012 13:50 GMT

PS3 and PS Vita are receiving an influx of interest from Xbox 360 gamers who are looking to buy a second console, according to Sony’s John Koller.

CVG reports – by way of Gamespot – that SCEA marketing exec John Koller stated, “We have seen a very high interest rate from Xbox 360 consumers wanting to purchase a second console.”

Koller calls this particular brand of gamer a ‘lapsed console owner’, and that’s fine except it’s not clear where the exec is pulling this data from, or to what extent this shift in focus is happening.

“We saw the same kind of thing happen in reverse during the PS2 years,” Koller added, “when a lot of PS2 consumers said they wanted to get an Xbox because of Halo and some other games. So we think the strategy works and it’s a good one.”

Is this a strategy at all, or is it just a fact of console cycles overlapping? Let us know below.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 merch