Ubisoft helping under-privileged teenagers with Commercial Break

By Patrick Garratt, Thursday, 26 July 2012 12:03 GMT

Ubisoft said today it’s supporting Commercial Break, a pop-up agency giving opportunities to under-privileged teenagers in London.

Thirty students aged 18-19, from colleges across London, applied for eight positions on the team. The agency will supply supply marketing and advertising assets to Ubisoft for two months over this summer.

Following on from an initial phase designed to give experience in creating marketing campaigns, Commercial Break – founded by James Hillhouse and Susie Burdekin – will support the team in finding paid internships.

Hillhouse said: “The sad fact is that your background still largely dictates the opportunities that come your way. We want to make sure that creatively-talented young people, who just happen to be from under-privileged backgrounds, get the break they deserve.

“We really believe that the sort of young person involved in Commercial Break is going to bring a different kind of creativity to the industry.

“We’re thrilled to be working with Ubisoft. Videogames are at the heart of creative entertainment for young people and this is a fantastic first project which can draw out the creative skills from the Commercial Break team. They can’t wait to get started.”

Mark Slaughter, head of brand marketing at Ubisoft said: “We are looking forward to working with Commercial Break. As a client, we are always looking for creativity and new ideas that challenge the status quo and we believe the participants will bring a fresh perspective, especially as many of them form part of our target audience and will be on the same wavelength as the consumers we are trying to reach.

“We are also committed to making a contribution to helping young, creative individuals get onto a career path that makes use of their talent. We hope these first experiences will inspire them to look at further career opportunities in the creative industries.”

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