Retail calls for sub-£100 Kinect

By Joe Anderson, Thursday, 24 June 2010 13:44 GMT


Retailers are calling on Microsoft to release its new Kinect motion camera for under £100, despite reports that the device costs $150 to manufacture.

HMV’s games chief Tim Ellis, told MCV that without the right price the device will never go mass market.

“Kinect is likely to find a significant audience with a market-responsive price,” he said.

Morrison’s games buyer Nick Sultanti said that any price under three figures will get the consumer very interested.

“Sub-£100 and Kinect will benefit immensely. People are going to compare price points between Move and Kinect, and it would be fairly detrimental if there is a major price discrepancy in favour of Move.”

ShopTo boss Igor Cipolletta added that the lower the price, the better for Microsoft’s install base.

“Predictions of Kinect price being over £79.99 will do little to engender early adopters and thus affect unit sales in the short to medium term,” he said.

Kinect was announced at E3 last week. It’s due to release in November.

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