GameStop CEO doesn’t see DLC as used game deterrent

By Stephany Nunneley, Saturday, 20 March 2010 19:44 GMT

gamestop

GameStop CEO Dan DeMatteo doesn’t believe that DLC opportunities from services like EA’s are a deterrent to customers who want to buy used games.

Speaking during a financial call to investors, via Gamsutra, DeMatteo said that not only can game companies participate in used sales, but reiterated the retailer’s plans to offer DLC in stores.

“Through our years in the used business, we have learned that the second-hand user is a value-oriented consumer… we don’t believe that a $10 add-on piece of DLC is compelling to a used game buyer,” he said.

“Publishers can participate in our used business by offering add-on content for the most popular used titles, creating a win-win situation for publishers, retailers and consumers.

“We can market and execute DLC sales right in-store. There’s a tremendous opportunity for us to encourage software developers and publishers to create DLC because we’ll be able to market it. It’s very difficult to discover, find… add-on content with the tools available [currently].”

DeMatteo said that employees will be trained to offer DLC at the counter, as part of the store’s normal sales pitch.

Earlier in the week, it was rumored that a private equity firm was eying the retailer for purchase, causing stock in GameStop to rise 6 percent.

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