GameStop CEO Dan DeMatteo doesn’t believe that DLC opportunities from services like EA’s are a deterrent to customers who want to buy used games.
“Through our years in the used business, we have learned that the second-hand user is a value-oriented consumer… we don’t believe that a $10 add-on piece of DLC is compelling to a used game buyer,” he said.
“Publishers can participate in our used business by offering add-on content for the most popular used titles, creating a win-win situation for publishers, retailers and consumers.
“We can market and execute DLC sales right in-store. There’s a tremendous opportunity for us to encourage software developers and publishers to create DLC because we’ll be able to market it. It’s very difficult to discover, find… add-on content with the tools available [currently].”
DeMatteo said that employees will be trained to offer DLC at the counter, as part of the store’s normal sales pitch.
Earlier in the week, it was rumored that a private equity firm was eying the retailer for purchase, causing stock in GameStop to rise 6 percent.