Kotick: Games give “hundreds and hundreds of hours” of entertainment value

By Stephany Nunneley
10 November 2009 23:13 GMT


ActiBlizz CEO Bobby Kotick appeared on FOX Business this past Friday, to discuss how unemployment numbers will present a challenge to the gaming industry.

While the job market makes him a bit nervous, he still feels that gaming presents a high value and bang for your buck during tough economic times.

Here is snippet transcribed by Kotaku:

Kotick: [Most] of our market is in their 20s or 30s.

Fox News host Charles Payne: That is a pretty hard hit spot right now. This is one of these unusual times when a lot of men, particularly men in that range have lost their jobs. Any chance that might impact your business?

Kotick: Well, look, I think that it’s one of the profound challenges we face in our economy today and our country today. I think it is likely to affect every business. One of the nice things about video games is that it does give you the opportunity to escape from some of the difficulties in the day-to-day — in your day-to-day lives as you start to think about those challenges.

Whether it’s “DJ Hero” or “Guitar Hero” or “Band Hero” or “Call of Duty: Modern Warfare 2,” these are all products that give you hundreds and hundreds of hours of entertainment for good value.

The full video is posted below, and through here.

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