Sony expected more retailers to be negative about PSPgo

By Patrick Garratt, Wednesday, 30 September 2009 12:15 GMT


So a few European retailers have refused to stock PSPgo; walk in the park to Sony. The company expected a more vociferous backlash against the discless machine.

“We were very aware of concerns when we went into it and I actually expected a lot more negative responses than we actually got,” PSP UK product manager Claire Backhouse told GI.

“They were really quite fine with it. They see it as a way of getting people into the store because it’s new interest, a new product. And they’ve had such strong sales as well of PSP 3000 almost off the back of it.”

Some stores weren’t happy about the machine as it eschews discs in favour of a digital-only model – hence scuppering retail-based games sales.

The handheld revision goes on sales tomorrow, priced £225.

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Claire Backhouse

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