Acti-Blizz Day – Guitar Hero: Aerosmith brought the band more money than any of its albums

By Patrick Garratt
16 September 2008 06:43 GMT

Speaking during Activision Blizzard’s Analyst Day last night, company boss Bobby Kotick claimed that Guitar Hero: Aerosmith had netted the ageing rockers more money than any of their previous albums.

“[Their] version of Guitar Hero generated far more in revenues than any Aerosmith album ever has,” said Kotick.

“Merchandising, concert sales, their ability to sign a new contract [have] all been unbelievably influenced by their participation in Guitar Hero.”

Looks like you did the right thing, Steve. Thanks, MTV.

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