Shane Kim explains 360 push into casual space

By Patrick Garratt, Tuesday, 15 July 2008 07:12 GMT

Xbox boss Shane Kim’s explained the focus of last night’s E3 Microsoft conference, saying the firm’s aim is to attract non-core users with 360.

“It’s fair to say that we still have a lot of work to do to extend our appeal into the non-hardcore space, but our aspiration is absolutely to attract those people,” he said, writing on Edge-Online.

“That’s why we spent the majority of our briefing on service features and on content that will appeal to a broader audience.”

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