Sony CFO: No plan to drop PS3 price

By Patrick Garratt
11 July 2008 06:49 GMT

It’s not happening. It’s so not happening. Speaking to Smart Money, Sony CFO Nobuyuki Oneda has said pretty clearly that there really are no plans to drop PS3’s price any time soon.

“Our strategy is not to sell more quantity for PS3 but to concentrate on profitability,” he said, speaking to investors at a Nomura Asia Equity forum in Singapore. “Our plan is not to reduce the price.”

So there you are.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 merch