Tag Archives: rod cousens

Codemasters CEO Rod Cousens has said that Wii U has to be “keenly priced” in order for it to be an attractive buy to the consumer.

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Codemasters boss Rod Cousens has backed up apparent Sony claims that PSP2 is as powerful as PlayStation 3.

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Codemasters CEO Rod Cousens has told MCV that F1 2011 will be more then just the inclusion of new tracks and drivers.

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Codemasters CEO Rod Cousens has told MCV its F1 series can easily have their own yearly-iterations in a similar fashion to EA’s FIFA.

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Codemasters CEO Rod Cousens has said in order to combat the used game market, it would not be “inconceivable” for the firm to publish a “game like” F1 2010 partially on disc downloadable content released as the race season progresses.

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Codemasters CEO Rod Cousens has confirmed Operation Flashpoint: Red River and DiRT 3 will both arrive at somepoint between the beginning of April and the end of June next year.

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Speaking to CVG, Codemasters boss Rod Cousens has noted that 3D’s gaining importance as a technology.

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Codemasters CEO Rod Cousens has said the firm is confident that Gran Turismo 5 won’t steal any customers away F1 2010.

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Codemasters CEO Rod Cousens has revealed that due to Reliance Big Entertainment’s 50 percent stake in the firm, it can now focus more the digital end of the company and become a contender for larger publishing and development  houses.

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Indian firm Reliance Big Entertainment has bought a 50 percent stake in Codemasters.

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Both Codemasters boss Rod Cousens Sports Interactive founders the Collyer brothers have been awarded honours in the British New Year list.

Former ELSPA boss Paul Jackson also got a nod.

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Codemasters head Rod Cousens told attendees to this week’s Edinburgh Festival that Race Driver: GRID cost “about £6.8 million” to develop while forecasting it will generate £32 million in revenue.

He also showed Operation Flashpoint to the crowd, saying the action game cost more than the celebrated racer but still fell short of the $20 million plus “mega” category.

“Flashpoint was more expensive than GRID but it won’t cost us $20m to develop – and yet we can compete with games made with three to five times that budget,” he said.

More on MCV.

Codemasters just confirmed that Race Driver: GRID will launch for 360 and PS3 in Japan at some point this year.

The game’s going to be full localised, as you’d expect, with Japanese text and speech.

“As Codemasters continues to gain significant ground in the global videogame business, the release of Race Driver: GRID in Japan will also see the arrival of the Codemasters brand as a publishing label in the market,” said Codemasters boss Rod Cousens.

“We have pursued options in the market for some time and this announcement is but a first indication of our ambitions in that market.”

Press release after the link.

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Codemasters has confirmed that it’s to take over Sega Racing Studio with immediate effect.

According to this Eurogamer piece:

“In seizing this opportunity, we have created additional resources to escalate our plans in the racing segment,” said Rod Cousens, who power-dresses for Codemasters.

“We hope to welcome more than 40 people to the company and we have enjoyed the full co-operation of our friends at SEGA in making this happen. It is good business for Codemasters, an exciting prospect, and there will be more to come as we are not content to stand still.”

More through the link.

Codemasters CEO Rod Cousens has revealed vaulting ambitions for Codemasters growth in this interview, saying the way for the company is as a global, top 10 power.

“In terms of publishing I would like to see Codemasters as a flag barer in the coming year for the British contingent,” he said. “I think today in any walk of life you have to compete in the global marketplace. As a global publisher I would like to believe that we’re hovering in the top twenty, with ambitions to be a top ten publisher within the next three years, but we recognize that this is a company with Eurocentric roots and we’ve got work to do in key territories in the world.”

America is Codemasters’ main focus for 2008, Cousens said.

“In the coming year at least the focus will remain on the North American market. It’s the largest market in the world and so our product development strategy is geared towards the North American market. We believe that forthcoming products such as Turning Point: Fall of Liberty and Grid will find great appeal in the United States.”

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