Tag Archives: October NPD 2009

Nintendo’s response to last night’s NPD release was to thank America’s consumers for keeping its machines and note that DS is about to break a one-year hardware sales record.

“We are very appreciative of the continued, strong consumer response to both of our systems as we head into the holidays, and are excited to bring to them our key games, like New Super Mario Bros. Wii, which launches this Sunday, and The Legend of Zelda: Spirit Tracks, which launches December 7,” said the company in a statement.

DS is “poised to surpass the all-time single-year US hardware sales record,” which was set in 2008 by the Wii with 10 million units.

Wii and DS sold 506,900 and 457,600 units respectively in America last month.

Thanks, GI.

Another month, another set of US sales figures. To summarise, America’s October was a bit rubbish. Unless you released Borderlands.

Should you be anal enough to need more information, you’ll find it below:

• October NPD – Wii holds first as PS3 moves down to 320k
• October NPD – Uncharted 2 tops on software front
• October NPD – US sales down 19% year-on-year
• October NPD – MS focuses on 360 hardware growth, software domination
• October NPD – DJ Hero sells 122,000, Brutal Legend 216,000

DJ Hero fell short of analyst predictions in the US last month, selling only 122,000 units.

Bear in mind the music game was only on sale for four days in the reporting period.

Here’s the platform breakdown, courtesy of Gamespot:

• DJ Hero (360) – 62,000 units
• DJ Hero (PS3) – 39,000 units
• DJ Hero (Wii) – 19,000 units
• DJ Hero (PS2) – 3,300 units

In addition, Brutal Legend sold 216,000 across 360 and PS3. Like this:

• Brutal Legend (360) – 150,000 units
• Brutal Legend (PS3) – 66,000 units

For the rest of the news from last night’s figures, hit this.

America’s games trade has seen yet another woeful monthly year-on-year comparison, with overall sales down 19 percent in October next to the same period in 2008.

Total sales fell from $1.32 billion last year to $1.07 billion this year.

Hardware sales were down 23 percent, from $496.96 million in 2008 to $380.74 last month. Not so good.

Software fared better, but will still cause winces: game sales were down 18 percent from $698.35 million to $572.73 million.

Peripherals held up. Hooah. Plastic sales dropped only 2 percent, from $120.95 last year to $118.88 in 2009.

NPD analyst Anita Frazier kept a lid on it, however, pointing out that full-year revenues are likely to be flat.

“The video games industry suffered another decline this month as compared to last October. This is the third best October on record, behind October 2007 and October 2008,” she said.

“Based on typical industry seasonality, the industry is on track to generate full-year revenues in the range of $20-$21 billion in the US, which would put it just a bit below last year’s sales of $21.3 billion.”

While sales on the software front for October look less than fabulous, according to NPD numbers, this is due to a sales decrease of 18 percent, but that’s only 11 percent on a units basis.

Still, Uncharted 2 reigned supreme, topping the chart with 537K units sold and WiiFit Plus came in a respectable second with half the sales generated by the bundled SKU.

Across all platforms, NBA 2K10 took the lot with 575K units sold, outselling last year’s NBA 2K9 by 60 percent.

Music games saw the largest decline with $53 million in sales compared to $137 million last year.

Here’s the full thing:

1. Uncharted 2 – PS3 – 537,000
2. WiiFit Plus – Wii – 441,000
3. Borderlands – 360 -418,000
4. Wii Sports Resort – Wii – 314,000
5. NBA 2K10 – 360 – 311,000
6. Halo 3: ODST – 360 – 271,000
7. NBA 2K10 – PS3 – 213,000
8. Forza MotorSport – 360 – 175,000
9. Kingdom Hearts  358/2 Days – DS – 169,000
10. FIFA 10- 360 – 156,000

Microsoft focused on the fact 360′s the only console showing year-to-date growth in its NPD response today, as well as dwelling over a majority holding in America’s October top ten.

Xbox 360 sold 250,000 units in the US last month. Six 360 titles were in the chart this month, including two exclusives in ODST and Forza 3.

US consumers spent $289 million on Xbox 360 hardware, software and accessories in October.

PR after the break.

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NPD just released its October hardware figures, showing Wii in the lead in the US last month with just over 500,000 units moved.

PS3 dropped back to 320,000 consoles sold after its Slim boost to 490,000 in September.

Xbox 360 managed 250,000 machines through the tills. Last month’s data here. Here’s the lot for October:

• PS2 – 117.8K
• PS3 – 320.6K
• PSP – 174.6K
• Xbox 360 – 249.7K
• Wii – 506.9K
• DS – 457.6K

Pacific Crest Securities analyst Evan Wilson has estimated that DJ Hero moved around 175,000 units in the US last month.

The title released with just five days to run in the latest NPD period, which counts from October 4 to October 31.

Wilson estimated overall sales would be down 20 percent compared to last year’s October.

The NPD releases tonight. Thanks, Gamespot.