Tag Archives: Middle East

Dante’s Inferno has been a brazen controversy magnet over the course what could only be described as its promotional rollercoaster ride - and not for lack of trying, either.

That, however, hasn’t stopped EA from exercising uncharacteristic levels of caution where the Middle East is concerned.

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Microsoft has announced that 10 million Xbox 360 consoles have been sold in Europe, the Middle East, and Africa in four years time.

The company stated that this huge number is evidence that “Xbox 360 is the only console to achieve year-on-year growth across the region this year”.

“Xbox 360 continues to pull ahead of the competition when it comes to delivering on a complete home entertainment experience and we think that Xbox Live currently is about 12 to 18 months ahead of its main rival PlayStation Network when it comes to offering service and content beyond traditional games,” said Martin Olausson, Director of Digital Media Research at Strategy Analytics.

“By introducing innovative new services and content such as Natal, instant streaming of full 1080P HD video, and integrating social media features such as Twitter and Facebook, Xbox will likely attract a wider audience than its rivals and is in a great position to maximize sales in the next few years”.

It was also revealed that 35 percent of Xbox customers are women and 64 percent are over the age of 25.

Full PR through the break.

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According to this, Microsoft may be readying to make an announcement in the Middle East next week, which the piece speculating it could be the launch of Live in the region. The announcement will be made in Dubai, apparently.