Tag Archives: dj hero

Activision’s claimed that DJ Hero was the biggest grossing new IP of 2009 in the US and Europe.

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Bobby Kotick has said Activision’s sticking with its DJ Hero franchise despite the title’s debut not being as successful at retail as the company had hoped.

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DJ Hero is getting a sequel. At least, famous DJ David Guetta seems to think so.

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Freestyle and Activision announced today that now you can get a standalone Turntable controller for DJ Hero through the Guitar Hero Store.

This is so that during the game’s multiplayer modes, two DJs can mix together on multiple turntable controllers; or using a Guitar Hero guitar controller along with a turntable controller, to perform a series of mixes.

Each version, Xbox 360, PS3 and Wii, will run you $69.99.

Full PR below the break.

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Not interested in a £150 PSPgo from HMV?

Dont worry, there is DJ Hero.

The retailer cut the price of the game from £100 to £69.99. The best news is its for both PlayStation 3 and Xbox 360.

If you were put off by it’s price before, you shouldn’t be now.

In probably the most obvious news of the day, Activision’s Guitar Hero CEO Dan Rosensweig has told MCV that the “next iterations” of Band Hero, DJ Hero and Guitar Hero are in the works.

Keep breathing. You don’t want to go into shock, there, kiddos.

“We’re working on our 2010 slate now,” he told the site. “You will probably see fewer SKUs from us, but the focus on making the best-selling, most fun to play, best-reviewed games will continue. Those are the things that are constant.

“[There will be] more DJ Hero, and the next iterations of Guitar and Band are on the way. But we will see how the market plays out. What you will see is the games will live longer and be more vibrant through DLC.”

More through the link, courtesy of Joystiq.

DJ Hero fell short of analyst predictions in the US last month, selling only 122,000 units.

Bear in mind the music game was only on sale for four days in the reporting period.

Here’s the platform breakdown, courtesy of Gamespot:

• DJ Hero (360) – 62,000 units
• DJ Hero (PS3) – 39,000 units
• DJ Hero (Wii) – 19,000 units
• DJ Hero (PS2) – 3,300 units

In addition, Brutal Legend sold 216,000 across 360 and PS3. Like this:

• Brutal Legend (360) – 150,000 units
• Brutal Legend (PS3) – 66,000 units

For the rest of the news from last night’s figures, hit this.

Pacific Crest Securities analyst Evan Wilson has estimated that DJ Hero moved around 175,000 units in the US last month.

The title released with just five days to run in the latest NPD period, which counts from October 4 to October 31.

Wilson estimated overall sales would be down 20 percent compared to last year’s October.

The NPD releases tonight. Thanks, Gamespot.

Do you hear that? That is the sound of panic at Activision UK this morning, as the latest UK charts released this morning has shown that DJ Hero has failed to enter the top ten of the all formats UK charts. The game actually entered at 20.

Meanwhile, Football Manager 2010 has entered the charts as the new No. 1, taking over from PES 2010, which drops down to five. The top three is rounded off by Wii Fit Plus and FIFA 10 at two and three respectively.

Grand Theft Auto: Episodes from Liberty City debuts at six and Tekken 6 at eight. Find the top ten below. Last weeks data is here.

DJ Hero releases in Europe today, as you can see from the PR after the break.

The game feature 93 mixes and is retailing for between £90-£140, depending on the edition you’re after.

These would probably make great competition prizes.

Hit the link for all the info.

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FreeStyleGames’ Chris Lee has revealed to IGN that the first bit of DLC for DJ Hero will be released today.

Both tracks are set to land on Xbox Live and PSN today, and feature “All of Me” by 50 Cent (featuring Mary J. Blige) mixed with Queen’s “Radio Ga Ga”, and Gorrilaz’ “Dare” mixed with Public Enemy’s “Can’t Truss It”.

The two-pack will run you 480 MS Points ($6.00/£4.08/€5.58) and when released for Wii, 300 WiiPoints ($3).

Come November 24, a three-pack from David Guetta will include remixes of “Sexy Bitch,” “On The Dance Floor,” and “When Love Takes Over”, and will run you 640 MS Points ($8.00/£5.44/€7.44).

More through the link.

Jay-Z’s in DJ Hero for the good of hip hop. That’s right. Not because he would have been paid a metric fuckload of money to do almost no work.

“Immediately, of course, with the success of Guitar Hero, it piqued my interest,” the US legend told MTV.

“Then, you know, on top of that, it was something from the hip hop culture, so any time, you know, I can expand the genre and introduce it to new audiences and widen it. You know, the reach of what hip hop can do, you know, I’m interested in that. And then, you know, after playing the game, you really get the feeling, like you know, you can be Grand Master Flash.”

Sure. DJ Hero’s out in the US now. You’ll be able to buy it this side of the water on Friday.

Thanks, Kotaku.

Activision has sent out a press release, reminding one and all that DJ Hero is now available in North America.

Both issues are available stateside: The standard $120 version, and the Renegade Edition for $200 with its upgraded turntable, game, carrying case/DJ stand, and the Eminem, Jay-Z CD set.

Europe gets in on the turntable action October 30.

DJ Hero is out tomorrow in the US and Friday in the UK.

IGN UK has gone live with the first review for the game, giving the game a 9.3.

Here’s a snip:

Those quibbles aside though, we’re full of praise for FreeStyleGames’ sterling work on its inaugural franchise debut. DJ Hero is a beautifully structured experience that understands the rhythm-action genre thoroughly enough to appeal directly to progression-obsessed fans, yet knows how to juggle its goods to offer a music experience that’s never frustrating and wears its unpretentious accessibility with pride. Its perfectly-judged difficulty curve ensures there’s a richly rewarding sense of accomplishment as you hone your turntable skills and, even if you’re just looking for a quick spin, the quality of the game’s audio is compelling in itself. Hands-down, it’s the most exciting, refreshing music game we’ve played in ages and, whether on or off the decks, DJ Hero succeeds admirably in its goal to bring people together to party – and isn’t that what music’s all about?

This is only the start. Expect more reviews to go live soon.

Guitar Hero co-founder Kai Huang, speaking recently on a panel at the PLAY Digital Media Conference in Berkeley, has said that Activision is not expecting DJ Hero to show blockbuster sales straight off the bat.

“We’re not expecting a typical videogame curve where you sell the majority of the units in the first month and then it decays quickly,” Huang said.

“We’re expecting this to be the type of game that may came out of the gate a little bit slower, but continue to grow over time.”

He added: “We’ve got a bit of a head start, people have an understanding what music games are, it has the ‘Hero’ brand on it. But at the same time, people don’t know what a DJ game is, they don’t know what you’re supposed to do. Our strategy again is to focus on in-store demos.

“If you look at Guitar Hero 3, which to date has been the most successful Guitar Hero game to date selling 12 million units, it did take three iterations to get the game out there and for people to know how it works.”

That’s the “DJ HERO SOLD 12 UNITS IN THE US LAST MONTH” headlines headed off, then.

More on IGN.

Activision’s released tons of footage of Daft Punk mixes from DJ Hero, as well as two new TV ads featuring the helmeted cyberists.

Get three of them after the break, and the rest from the game’s official YouTube channel. It’s out October 30.

Thanks, GoNintendo.

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Activision feels that DJ Hero can help the music game genre grow due its focus on users who don’t necessarily play Guitar Hero.

“With the kind of diversity DJ Hero offers, we expect it to appeal to people who may not have yet discovered the Hero franchise,” senior brand manager at Activision Ian McClellan told MCV.

“The key is that the music – which comprises of over 90 mashups that are unique to DJ Hero – is still very accessible. This game will grow the category, so retail should expect this title to bring even more music-lovers into their stores – some of which may not have bought a music game before.

“Again, the investment behind this title will be at the level that they have come to expect from the Hero franchise. We believe trial is going to be very important. We are planning some heavyweight ways to introduce people to DJ Hero.”

Big Bossman Mike Griffith has said pretty much the same thing
once before.

Game’s out at the end of the month.

Activision has released a video showing the first two minutes of DJ Hero, which is basically the intro to the game.

It’s on past the break, courtesy of FileFront.

Game’s out October 27.

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Activision has announced that GameStops in the US will be hosting DJ Hero demo events this Sunday, October 11.

The event is taking place at all stores from 10:00am to 6:00pm EST and allows to try before you buy, three weeks in advance.

Gamers will also have the opportunity to win prizes, one of which is the chance to meet Eminem and see him perform in New Orleans.

Full prize details after the break, courtesy of Joystiq.

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DJ Hero franchise boss Dan Rosensweig has told GI.biz that pre-orders for DJ Hero currently very promising, giving the publisher the backbone to plan 2010 content and in the future being a “tent pole” franchise.

“Pre-order sales of Guitar Hero continue to do extraordinarily well – you’re seeing DJ Hero in particular… we were very loud in June when we announced that Jay-Z and Eminem were having a relationship with the game itself – they spiked up very high,” revealed Rosensweig.

“As major mainstream press is now writing this as one of the top five games you have to have for the Holiday Season, the reviews are beginning to come out… I think we saw a huge pre-sales spike of DJ Hero last week, and as we build to the launch you’re going to see that rise to a nice high number just like Guitar Hero did. We’re really excited about that.

“Our complete expectation is that this is going to be one of our tent pole franchises – we already have a 2010 slate that assumes success of this product.”

More through the link.