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European Commission pushing for flat pricing across all EU territories

Flat pricing for digital across all European territories? We're listening.

europe

The European Commission has proposed a Digital Single Market, which it believes will have benefits for consumers and retailers alike.

MCV reports the proposed scheme would bring flat, fixed pricing on digital goods to its 28 member nations. Digital distributors like Steam and the console networks would no longer vary pricing from region to region.

This has an obvious upside for consumers currently paying a mark up based on their country of residence but the European Commission said it will strengthen the digital market in general, which is good for everyone.

“Simplified and modern rules for online and digital cross-border purchases will encourage more businesses to sell online across borders and further develop digital markets such as games," a spokesperson said.

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Brenna Hillier avatar

Brenna Hillier

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Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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