Nintendo pledges to leverage its strengths after poor financial report – statement

Wednesday, 7th May 2014 09:07 GMT By Dave Cook

Nintendo has responded to its latest financial report, which fell below expectations. The firm has now pledged to play to its strengths as a gaming firm, and has re-iterated plans to commit to its Quality of Life program.


We have a full report on Nintendo’s FY 13/14 financials, which includes a profitable projection from the firm, as it hopes to claw back revenue with the launch of Mario Kart 8, Super Smash Bros. and other properties.

The firm’s statement reads, “In the belief that the true value of entertainment lies in individuality, Nintendo continues to provide unique products and services by positioning as its core management strategy the dedicated video game platform business of hardware and software integration, in which Nintendo can best leverage its strengths.

“In addition, by introducing Nintendo Network IDs and taking advantage of smart devices, for example, Nintendo strives to strengthen its efforts to build a long-term relationship with its consumers and expand the market of its own platforms.”

“Moreover,” it continued, “by redefining entertainment as something that improves people’s QOL (Quality of Life) in enjoyable ways, Nintendo aims to deploy a new platform business that improves people’s QOL in enjoyable ways in a new field that is different from that of dedicated video game systems. The first theme will be health, and Nintendo plans to capitalize on being an entertainment company in devising a unique approach of its own.

“In addition, Nintendo strives to utilize its abundance of character IP more actively, providing its IP with more exposure in places other than video games, while achieving a certain level of profit from its licensing business at the same time.

“With its mission to pleasantly surprise consumers and put smiles on the faces of everyone it touches, Nintendo will continue to offer new and unique propositions and contribute to the development of the home entertainment industry.”

We’ll have more on Nintendo’s financials as it drops. Stay tuned.



  1. mistermogul

    ““In addition, by introducing Nintendo Network IDs”

    Do they mean they are adding REAL Network ID’s rather than the half-assed ones they have at the moment?

    #1 8 months ago
  2. Joe Musashi

    The first paragraph of that statement is just buzz-word waffle.

    And, for the matter, so is the second.

    QOL QOL QOL. Which is Nintendo’s new buzz-word and, at this stage, completely free of any substance as Nintendo, the only people that know what it means in real terms, refuse to substantiate it.

    Leveraging your IP, acknowledging smart-platforms – all this is stuff that every forward-thinking, current-day, customer-facting organisation has been doing for half a decade already. Often longer. The massive “Well, DUH!” is why the hell it’s taken Nintendo so long to get with the program.

    QOL. At this time a meaningless, unproven, buzzword. Impossible to declare it as a turning point. Objectively speaking, that is.


    #2 8 months ago
  3. mistermogul

    @Joe Musashi – Agreed. Well said.

    Also check out this quote from their financial results:

    “By providing software that takes advantage of the Wii U GamePad, utilising its built-in functionality as an NFC reader/writer, and adding Nintendo DS Virtual Console titles to the Wii U software line-up, Nintendo will seek to enrich the value of the Wii U GamePad, the most important differentiator of Wii U, and as a result expand the sales of the Wii U platform.”

    They must be deluded to think that re-released DS games and a few NFC features are gonna save the Wii U. I really hope they have a lot more than that in store otherwise the ship will continue sinking…

    #3 8 months ago
  4. dizzygear

    “Nintendo continues to provide unique products and services.”

    If by unique you mean the only company with regionlocked consoles and the only firm to make digital purchases tied to the hardware instead of an account than i dont think those are very good selling points.

    in the meantime my 3ds continues to rot in my drawer awaiting the day some hacks the damn thing to remove the regionlock so i can fucking finally play SMT4 and Rune Factory 4.
    What really would be nice is if Nintendo themselves would remove the regionlock as a gesture of goodwill to the core gamers in a firmware update. But no…. QOL products it is.

    #4 8 months ago
  5. ManuOtaku

    I think they should keep investing in adding more second and first party developers to help them make more core nintendo games, like monolith and retro. The most important things are games.
    Also Keep doing your own thing, like miiverse, things with the nintendo touch, that differentiates them from the competition.
    And Lastly establish an unification account system, personally for me is not that important, for me is games, but i understand some gamers want this.

    #5 8 months ago
  6. kingy

    They deserve to fail they are idiots that don’t learn ,WAKE UP NINTENDO !!!! , they make me feel like I could run their company better then them (Q O L ) idiots compleat fools

    #6 8 months ago
  7. Legendaryboss

    Haven’t they been doing this all along at a certain point? At somepoint they need to address the weaknesses.

    Nintendo can focus on their strengths (i.e. “individuality”) all they want but the progress in that area is neutralised by their disadvantages (being different doesn’t equal better). They won’t go far with dead weight.

    #7 8 months ago
  8. Dragon

    I sense M.A.G.I.C. incoming.

    #8 8 months ago
  9. DarkElfa

    As a life long Nintendo lover and Wii U owner, I’m not sure they can come back from this in the console market. Like Sega, they have reached a point were they are no longer relevant nor do I trust their management.

    #9 8 months ago
  10. antraxsuicide

    @DarkElfa I agree. People have just moved on. Only a handful of people care about Mario anymore. Nintendo took too long to move on, so everyone else did instead.

    #10 8 months ago
  11. ManuOtaku

    Of Course M.A.G.I.C is Coming.
    This Is a given thing on any console, handheld or Pc.

    #11 8 months ago

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