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LEGO games franchise moved 1.6 million units in 2013

Friday, 14th March 2014 14:15 GMT By Stephany Nunneley

The LEGO franchise has been a boon to Warner Bros. Interactive, and sales of the Traveller’s Tales continue to thrive, according to thr firm’s UK sales and marketing director, Spencer Crossley.

lego hobbit gandalf in goblin town

Speaking with MCV, Crossley said in 2013 alone, 1.6 million LEGO games were sold.

“Since the start of 2013, WBIE has sold 1.6 million LEGO games, and it is currently the second biggest game franchise in 2014 year-to-date in terms of units sold, with 420,200 units,” he said. “Another strong week could see the LEGO game franchise take the number one franchise spot.

“The evergreen appeal of LEGO games combined with franchises such as Batman, DC, Marvel, The Hobbit, Harry Potter and The Lord of the Rings continues to appeal to an incredibly wide demographic, regardless of age, gender or casual/core. The formula of colorful characters and graphics, humor, and drop in/drop out gameplay is improved for every new release, resulting in an almost cult-like following for the franchise.

“They also completely buck the sales trend with a huge shelf life. LEGO games are no longer seen as kids products and we ensure they’re available on all platforms, both physically and digitally.”

Crossley believes the franchise can continue to grow, even though it is already the second largest toy company and the ninth largest games franchise in the world.

“On the console and handheld, we have LEGO The Hobbit due in April, which is already looking fantastic,” said Crossley. “Our roll-out of LEGO titles onto iOS devices gathered momentum through 2013 with LEGO Legends of CHIMA: Speedorz, LEGO Batman 2: DC Superheroes, LEGO The Lord of the Rings and LEGO Star Wars: The Complete Saga, and we have many more set to arrive in 2014.

“Continuing in the digital space, we’re working on LEGO CHIMA Online. “We have many exciting projects planned within our LEGO strategy and will be embracing digital innovation, as well as new brands, in the future.”

The latest LEGO game to arrive in stores and online, LEGO The Movie Videogame, released in February.

LEGO The Hobbit will release on April 8 in North America and April 11 in Europe for 3DS, Mac, PC, PlayStation 3, PS4, Vita, Wii U, Xbox 360 and Xbox One.

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2 Comments

  1. TheWulf

    Well, not just according to him, either! The charts have shown three LEGO games going strong consistently in the charts, I believe? What I think this shows is that there’s still a humongous market for it. I’m always amused when big publishers wonder why those profit margins of theirs aren’t what they used to be.

    Honestly, people still love silly, funny games, with gameplay mechanics that aren’t completely grounded in spectacle. Whether it’s a game about exploration, platforming, or puzzles, I think those genres will stay with us until the end of time. It appeals to something baser than glorified, pseudo-realistic spectacle killing does. And that’s a happy realisation.

    Interestingly, the LEGO games contain all of the aforementioned — platforming, puzzles, and exploration. There’s also collectibles (which you can cheat to complete if you want, rather than having to waste your life on it), and the combat is just… silly. Plus there’s that element of immortality to LEGO people. Which we don’t have. It’s an abstraction that a webcomic I used to read made, quite well. Kid Radd, and if you haven’t read it, please do.

    Anyway, at one point in the Kid Radd storyline, they encounter a village of immortal people who like to do things like setting themselves on fire, just because it doesn’t hurt. To someone who feels pain and can die, that’s an appalling concept, but to a creature that can’t be harmed and can’t feel pain? Well, it just tickles. Interestingly, they were empathetic to non-immortals, too, in that they understood that not everyone was like them.

    This is a common theme I see in LEGO stuff. It almost feels like a post-Singularity society. People can build their bodies into whatever they desire, resources are unlimited, anything X can be knocked down and be rebuilt into anything Y, and everyone is immortal. The end result? Everyone is just goofing off and having a laugh, since there’s no actual stress or anxiety involved.

    That’s what happens when no one is fighting for resources, and everyone has access to the same stuff. There’s no more need for direct, dangerous competition, and no glorification of it. And the adventures they have are silly ones they make for themselves.

    If that were a reality I could go and live in? Sign me up.

    I think that’s why LEGO games just appeal to us. It’s the complete removal of not only the desire to survive, but all threats to said survival. It’s us, at our best.

    #1 10 months ago
  2. salarta

    I’m a little confused about how 1.6 million sales of all LEGO games combined is a good thing. Unless these numbers are solely for the UK, in which case I might be able to see how those numbers are such a good thing. Then again, it could be sales compared to cost; maybe the LEGO games don’t have as much money poured into them as other franchises out there.

    I will say that Lego Marvel Super Heroes was a surprisingly fun game, and very good. I assumed before I played any of the games that they would be way too simplistic to the point of being boring, but that’s not the case, and it actually has gameplay mechanics I wish more games provided.

    #2 10 months ago

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