Xbox One wins ‘Product of the Year’ 2014 award in consumer survey

Wednesday, 26th February 2014 08:16 GMT By Dave Cook

Xbox One has scooped its first consumer award. Microsoft’s next-gen console won the top home entertainment gong in 2014′s Product of the Year awards.

Gamespot reports that over 40,000 consumers were consulted through market research company TNS to determine their products of the year in various categories. The full list of winners has been published over on AdWeek.

Xbox One has topped the ‘Home Entertainment’ bracket, and according to Product of the Year’s organisers the console and its fellow winners will see a 10-15% sales boost as a result of being featured in an accompanying cover feature in Parade Magazine.

Speaking with Parade, Microsoft director of product planning Albert Penello said, “The gaming console has moved out of the basement and into the living room.”

Xbox One has currently sold over 3 million units worldwide and counting. Microsoft hopes to get more gamers on board with this UK price cut and Titanfall console bundle.

What do you make of Xbox One so far?



  1. sbrandon

    I wonder how much that cost Microsoft?

    #1 10 months ago
  2. salarta

    Pfft hahaha.

    Let me take a guess here, and set aside that this is UK-focused. When asked to fill in these things, consumers either were asked to fill in every section or they felt obligated to fill in every section. Since the average consumer isn’t an electronics aficionado, they don’t know all the devices that came out in 2014, or even all the most important or best ones. And listing a new model of iPhone or anything along those lines feels kind of wrong, since it’s really a product that’s been around a long time, just upgraded.

    In the end, they come down to only devices that have been heavily marketed and advertised, meaning the Xbox One and PS4. Except, since many of them likely either don’t play games or don’t care enough to keep an eye on news and buy a system right away, they don’t know any of the actual merits or flaws of either system. All they know is that it’s a new system, it’s made by either Microsoft or Sony, and anything critical enough to make mainstream press.

    What we walk away with is a bunch of people that answer “Xbox One” only because it’s one of only two important electronic entertainment devices they know came out this year, it’s the one with the most marketing, and it’s by the company that was most accepted during the prior generation.

    It’s either that, really really horrendous sampling, or Microsoft paid someone off. Xbox One is so far behind in the UK in sales that they needed to cut the price and offer their coming big game for free, after only a few months of release. The sales don’t exactly match the so-called “Product of the Year” designation.

    #2 10 months ago
  3. Delsin Row

    @sbrandon very very much. but it doesnt matter. the sell shows us everything

    #3 10 months ago
  4. Delsin Row

    it doesnt matter at all. if xbox one could reach the sell of ps4 in north america, the home of microsoft, then we can talk. right now, xbox one is a piece of shit that doesnt sell enough in its own home….

    #4 10 months ago
  5. NocturnalB

    Wow… But hey, a 10%-15% boost to sales, buying a survey is a good price I suppose.

    #5 10 months ago
  6. kingy

    I smell a rat on this ,no way all the bad press and comments has resulted in a product of the year award ,makes the whole award look cheep and available to buy $£$£€ …

    #6 10 months ago
  7. Ekona

    Did no-one read the actual POTY website? They tell you exactly how they come to the winner.

    Basically, the product owner chooses whether or not to enter it. If MS chose to enter and Sony didn’t, then there you go. Maybe Ninty entered, maybe they didn’t.

    Given that the award is about INNOVATION, it’s quite possible that MS won over Sony anyway, if you put the two boxes in front of 40k non-gamers. I don’t disagree the PS4 is the better console, but it’s not tried to advance the genre as much as the Xbone.

    #7 10 months ago
  8. Jet Black

    Here are the rest of the “winners”… ;-)

    • Baby Care: Huggies Designer Tubs
    • Beverages: SK Energy Shots
    • Female Personal Cleansing: Dial Coconut Water
    • Breakfast: Weight Watchers Smart Ones Oatmeal
    • Candy: Starburst Fruit Flavored Candy Corn
    • Better For You Snacks: Skinny Cow Divine Filled Chocolates
    • Dishwasher Pacs: Sunlight Lemon Oxi Complex Single Dose Power Pacs
    • Dishwasher Soap: Finish Quantum Power & Free
    • Eggs: Eggland’s Best
    • Frozen Foods: Weight Watchers Smart Ones Soup
    • Frozen Snacks: El Monterey Nacho Cheese Shell Shocker Taquitos
    • Home Appliance: SodaStream Source
    • Home Care: Mint-X Rodent Repellent Trash Bag
    • Home Entertainment: Xbox One
    • Home Improvement: Cabot Premium Wood Finish
    • Household Cleaning: Resolve Max Power Gel
    • Kid’s Body Care: Dial Kids Body + Hair Wash
    • Kids’ Snacks: ALDI SimplyNature Squeezable Fruit
    • Laundry: Woolite Everyday
    • Liquid Soap: Le Savonnier Marseillais All-Purpose Soap
    • Men’s Antiperspirant & Deodorant: Right Guard Xtreme Fresh
    • Pet Care: Adams Flea & Tick Home Spray
    • Specialty Foods: Duncan Hines Decadent Red Velvet Cupcake

    #8 10 months ago
  9. Tormenter


    It’s NOT the UK, it’s an American market award.

    #9 10 months ago
  10. Major Mayhem 70

    Fair enough. It does more than play games. It wasn’t like Microsoft was trying to hide that fact. As far as moving it to the living room, nah, I keep mines in my man cave. It’s quite cozy down there :P

    #10 10 months ago
  11. The_Red

    In other news, “Product of the Year awards.” win the joke of the year award.

    #11 10 months ago
  12. salarta

    @Ekona I do have to admit that I didn’t really dig very far on the POTY site, and that I should have done so given some of the questions I raised about their process. However, I find it doubtful that Sony would not enter into the contest short of them not knowing it exists, which I also doubt would happen. It might not be the most critically important award ever (I suggest this since in spite of how long it’s existed, I don’t think anyone’s ever mentioned it much until now), but it’s still an award, and companies try to gobble up as much of those as they can.

    @Tormenter Everything I see says it’s a UK award. The link VG247 provided is a .uk domain, the site’s About POY page states it was started in France (which is not the UK, yes, but also not the U.S. either), and the Gamespot article talks about the title’s history in the UK. In fact, the Gamespot article itself says that the U.S. has only been featured for 6 years compared to the UK’s nearly 30 years. If I’m missing a source then let me know, but everything I see points to the UK with the U.S. only featuring what the U.K. presents.

    #12 10 months ago
  13. gameoholic007

    Really, I think the X1 is still in basement, and will be for a while. I don’t believe this report at all.

    #13 10 months ago
  14. Djoenz

    I can’t help but laugh. They luv the console.

    #14 10 months ago
  15. rickman33

    This isn’t even newsworthy. Did vg247 even look at the “product of the year” website? A company registers their product on the site essentially for 2,750 pounds. If their product is chosen on the site’s consumer survey as a “best of” product, the company pays the site 15,500 pounds to use their seal.

    Looking at the categories from year to year (there was no “home entertainment” category in previous years), I have a feeling that they design a category especially for each paying entrant.

    #15 10 months ago
  16. narukamiyu1000

    Days ago I got a brand new Xbox One from a giveaway here: honestly I don’t think that everyone will win the giveaway, but it’s definitely worth a try.

    #16 10 months ago
  17. drkb6

    i mean honestly for me what it comes down to is who can innovate the best. MS will change the product as much as possible to what the consumer wants as a collective. I like that about them. Yeah they do tend to try to push the envelope a little bit when it comes to backing the publisher but either way these two companies would not be pushing us in this direction if there wasn’t a large market to sell it to. MS has moved on, they are evolving.

    It is something that i would expect from a company that tried and completed what was set out to do with a new product, Now it looks like they are trying to integrate that product closer in line with what they have done with their software, Which is help you do most of everything in as least amount of places as possible.

    #17 10 months ago
  18. mightyhokie

    You Sony fanboys are pathetic. No…it couldn’t possibly be that the Xbox One is amazing technology that does cool stuff now and will do even cooler stuff in the future. No, it has to be that MS bought the poling company. Seriously you people are ridiculous. I have an Xbox One and its freaking awesome. I could use more games, but other than that I use it quite literally all the time. I run my cable through it, my audio device is controlled by it. I use a mixture of my voice and hands to control my TV and it works probably 95% of the time. It does everything I want and expect. No doubt the PS4 is an incredible gaming system. But why is it so tough to think that people would find a next-gen console that also allows all the interface and all that over a next-gen console that plays the same games but doesn’t do all the things the XO does. I will never, ever understand why people feel that they are superior by rabidly supporting a multi-billion dollar corp by constantly bashing people that support another multi-billion dollar corp. Its just stupid. So much so that I don’t even know why I let it bother me but for some reason it does. I think its just that I’m a gamer and some of you ‘gamers’ are not really gamers, but fans of Sony. I feel like a black guy who lives around ignorant gang-bangers or a white guy in a room full of the Klan.

    #18 8 months ago
  19. salarta

    @mightyhokie I like how you decided to make a comment nearly two months after the fact, and tried to appropriate race and civil rights issues for your agenda in the process.

    #19 8 months ago
  20. XbonerVsPiss4

    @sbrandon This was always going to happen. MS have created an almost flawless console, that stomps all over the competition! The consumers have seen this and taken the Xbone to their collective hearts.

    #20 8 months ago

Comments are now closed on this article.