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Xbox One: paid Machinima videos to be labelled as adverts, says Microsoft

Wednesday, 22 January 2014 10:30 GMT By Dave Cook

Microsoft has confirmed that it asked Machinima to label its paid Xbox One video content as adverts, after it was revealed that YouTubers would only be paid a higher rate for saying nice things about Xbox One in their videos.

We covered the initial Xbox One Machinima deal through the link. A clause in the initial incentive stated, “You may not say anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video.” The line triggered a scathing response from gamers, who accused both firms for deceiving viewers through what are essentially, adverts.

We then posted a response from Microsoft, in which the company said that this kind of marketing deal is typical, and stressed, “The Xbox team does not review any specific content or provide feedback on content.”

Now, Microsoft has elaborated in a statement to Eurogamer, which reads, “Microsoft was not aware of individual contracts Machinima had with their content providers as part of this promotion and we didn’t provide feedback on any of the videos.

“We have asked Machinima to not post any additional Xbox One content as part of this media buy and we have asked them to add disclaimers to the videos that were part of this program indicating they were part of paid advertising.”

We’ll wait to see if such disclaimers are indeed labelled on videos. What do you make of the above?

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30 Comments

  1. Joe Musashi

    That seems a rather contrary tone to MS’s “This is typical stuff” response of yesterday.

    JM

    #1 1 year ago
  2. slk486

    Typical or not, they got caught, so damage control.

    #2 1 year ago
  3. SplatteredHouse

    @2 yeah. Someone’s knocked the inkwell over, and the text they were writing is in peril of becoming lost under the worsening spillage.

    #3 1 year ago
  4. dkpunk

    This horrible news! How dare they! Sony would never do something like this.

    #4 1 year ago
  5. TheBlackHole

    @1

    If people have only just started to realise that YouTube videos are often created with the funding of video game publishers, then they’ve all been very dense.

    This is not new or all that controversial, but unfortunately once people get up in arms about something you have no choice but to be reactive to it and try to mitigate that backlash.

    It IS typical, but that doesn’t stop people giving MS shit about it.

    Sony do the same though, make no mistake about that.

    #5 1 year ago
  6. Gheritt White

    I’ll just leave this here: http://www.youtube.com/watch?v=8TCxE0bWQeQ

    #6 1 year ago
  7. Marcus Gv

    I’m really suprised that people are surprised at this. It doesn’t bother me one bit, in fact, I think this type of funding will increase the production quality of the videos.

    The Youtubers concerned just need to realise that they need to advertise these products in an ethical manner (i.e. be honest about their opinion)

    #7 1 year ago
  8. The_Red

    @5
    Except that according to multiple YouTubers (Including Boogie and Northernlion), all other companies ask the video makers to MENTION the marketing / advertisement rather than hide it behind NDA.

    #8 1 year ago
  9. Joe Musashi

    Every single person that has uttered ‘it’s not new’ or some other dismissive defense has gone on to prove themselves to be blissfully unaware of the key difference that, in fact, makes this very new: the NDA.

    It’s a key differentiating detail from all that has gone before, and it is pivotal in the questionable legality of the practice.

    Hence all the fuss.

    If you have evidence of what you claim, then it would be helpful to provide it (perhaps show an earlier agreement from one of these other companies that shows how common the practice is).

    Adding speculative and unsupported claims to a topic only serves to muddy the waters. And on a topic such as this which has people questioning what they should trust when they see or read it, it really is a poor practice to fling out such claims so haphazardly.

    Even then, why the changing tone from Microsoft?? “Typical practice” one day, “reclassified as adverts” the next.

    Microsoft’s own behaviour shows that is far from ‘business as usual’.

    JM

    #9 1 year ago
  10. TheBlackHole

    @9

    Sorry, the NDA is also not new. The difference is that here somebody squealed. Usually, the NDA actually works and people don’t talk about it.

    I’m not sure where the questionable legality is. Perhaps you could elaborate?

    @8

    Patently not true. Many, like FreddieW, might say that ‘this game company gave us this cool access to a game’ but still fail to admit that it is tantamount to paid advertising, as they were paid to make a video designed to advertise a product in a positive way.

    #10 1 year ago
  11. Cobra951

    How is it illegal? “Reprehensible” is the worst term I can think for it. And the fallout is more publicity for them, which is seldom a bad thing.

    Was anyone here surprised? Really?

    #11 1 year ago
  12. Kreion

    @9

    No, the difference is that some people are well aware that all companies will do whatever they need to for good press – most especially big ones. They only difference here is that people have suddenly become aware that Youtubers are biased and not above being paid off.

    Go figure.

    This is perfectly legal – to suggest otherwise just shows how little you know about what companies actually get away with.

    #12 1 year ago
  13. Marcus Gv

    To all those who are upset by this, can I remind you that YouTube is a free service.

    I don’t understand this need to be told when and if someone is advertising to you. Do you get upset when you see Apple doing product placements in films & TV programmes?

    If you don’t like what a YouTuber is saying, don’t watch their channel.

    #13 1 year ago
  14. The_Red

    @10
    “I’m not sure where the questionable legality is. Perhaps you could elaborate?”

    FTC updated their guidelines last year to cover this exact same issue. The NDA for payment part is EXPLICITLY illegal.

    #14 1 year ago
  15. TheBlackHole

    “NDA for payment part is EXPLICITLY illegal”

    So if I pay for advertising I’m not allowed to have them not talk about it?

    Unless I misunderstood you.

    Link?

    #15 1 year ago
  16. The_Red

    @15
    If it is in the context of Machinima / MS contract (Influencer Deal), yes:

    http://blogs.computerworld.com/governmentindustries/23420/microsoft-breaking-law-its-secret-xbox-stealth-marketing-campaign

    http://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-publishes-final-guides-governing-endorsements-testimonials/091005revisedendorsementguides.pdf

    FTC updated its guidelines last year to cover these influencer promotions.

    #16 1 year ago
  17. Joe Musashi

    TheBlackHole (and others), before asking for links from others how about you provide some evidence of your “Everybody else does it”.

    Making claims with no proof, challenging legalities with no proof and avoiding some very curious behaviour from Microsoft (their change in tone over the last 24 hours) doesn’t make for a very convincing argument.

    Let’s see some examples to back up your insistance of both:

    a) The specific NDA clause has been present before
    b) “Sony do the same though, make no mistake about that.”

    EDIT: Well it seem #16 has been courteous enough to provide the [further] evidence you requested. I’m sure you’ll reciprocate in respect of your own, as yet unsubstantiated, claims.

    JM

    #17 1 year ago
  18. TheBlackHole

    @17

    I’m not here to convince you of anything Joe, and nor am I about to reveal who I am by telling you about deals I’ve worked on for publisher’s in the past.

    Suffice to say that this is not new to video game marketing, nor to big publishers. I really can’t say I’m bothered either way whether you believe that or not. I’m joining a discussion, not a trial.

    But I am grateful to @16 for providing the links, which I was asking about through curiosity and clarification, rather than a need to prove him wrong.

    One thing to note though – YouTubers hold MASSIVE value to publishers. Just do the maths – They can either spend £50-100,000 for a 30-60 second ad during the champions league final (those numbers are not exaggerated btw) and get 12-14 million ‘eyeballs’ who are mostly taking a piss or making tea… OR, I could pay a YouTuber with a strong audience £20-30k and get 5-10 million views from legitimate viewers who have an active interest in the channel, the content, and are watching because they want to, not because someone has decided to shove an ad between the gaps in the program they are trying to watch.

    That’s why all of a sudden these channels and users have become golddust. Why you suddenly hear that x-developer or x-publisher has sent a Youtuber a brand new demo of an unreleased game. Massive. Advertising. Potential.

    Whatever you believe about this particular issue, make no mistake that channel holders are an advertising goldmine and this stuff goes on everywhere.

    #18 1 year ago
  19. s3ltzer

    Sleazy and cheap tactics…this is Microsofts way of doing business. Anyone who has professional dealings in a an industry where Microsoft does business, can fully attest that they bribe. They’ve bribed in the telecom world for sure.

    It really shows the confidence that they have in their new product…very little.

    #19 1 year ago
  20. Joe Musashi

    Hmm. Nobody asked for identities to be revealed, proof can be provided anonymously – as we’ve just seen. More side-stepping.

    Given that you disputed the the topic before you had grasped the specifics of it (the legalities) and had already insisted that other companies did the same before knowing what Microsoft had done, adding to the numerous side-steps of the rather puzzled change in Microsoft’s tone and now your refusal/inability to substantiate your words with anything other than more unsubstantiated words…

    ..yet all the time you’re posturing as someone with more knowledge and insider information??

    Sorry. That chain of events make your words very hollow indeed.

    In this topic of mistrust, you have presented yourself as a highly qualified candidate.

    JM

    #20 1 year ago
  21. dkpunk

    I think Boogie’s (aka Francis) response sums it up pretty well. It’s pretty candid stuff.

    http://kotaku.com/those-youtube-promo-plans-are-a-lot-more-common-than-yo-1506081459

    #21 1 year ago
  22. TheBlackHole

    @20

    Aside from the elongated response that doesn’t say a lot, what exactly is your point? You don’t believe me? Fine. I’ve no problem with that.

    Choose to believe it, or not. That’s the joy of the internet.

    Also, that Kotaku piece pretty much substantiates my point.

    #22 1 year ago
  23. Joe Musashi

    And Microsoft’s behaviour, the FTC and your absolute refusal to back up any single claim you’ve made (whilst you demonstrate ingorance but insist you know more than anyone else) substantiates mine.

    Nodding at links provided by others does not substantiate your claims. Not even close.

    JM

    #23 1 year ago
  24. TheBlackHole

    @23

    Of course it does, that’s a ridiculous thing to say. What difference does it make who the source is if the points being made are the same?

    That article quite clearly presents first hand evidence that this practice is both common and widespread. Why do I need to be the one to have posted that link for its contents to be valid?

    Also, where exactly do I insist that I know more than anybody else?

    #24 1 year ago
  25. DevilishSix

    This kind of activity became illegal last year with changes to FTC regulations. Doesn’t matter who is doing it, what matters is who gets caught. Oh and TheBlackHole you might not want to disclose that you worked for publishers and know this stuff happens first hand, it puts you in arms length of illegal business practices. Fraud Examiners and Regulators read forum posts like this one all over the internet all the time, so I wouldn’t act so proud of having first hand knowledge of such activity.

    #25 1 year ago
  26. Joe Musashi

    A link that doesn’t mention specific companies and does not mention the specific NDA aspect of these ‘common’ agreements in question absolutely does not substantiate your claims regarding the specific agreement and specific terms.

    Standing on the shoulders of others who have added substance and detail and asserting it applies to your spurious claims is disingenuous and inappropriate.

    It seems everything you say you expect people to take at face value, because the instant you actually look at the detail it is apparent that, so far, absolutely none of the claims you have made have anything to support them. If true then you could provide this substance, but instead you make excuses not to and repeatedly try to divert attention away from your unwillingness/inability to do so.

    JM

    #26 1 year ago
  27. TheBlackHole

    @25 It’s not about pride, it’s about making it clear to everyone who is up in arms towards Microsoft that they are neither the first, nor only offender. This is literally the only point I’m making.

    @26

    Let me just get one thing clear, so I’m absolutely sure I understand your stance. Do you genuinely believe that this is a new, isolated case, and that other publishers haven’t done this before?

    Really?

    #27 1 year ago
  28. Joe Musashi

    What I genuinely believe and what HAS been reported with evidence, is that Microsoft’s agreement has a key difference to other, more common agreements – specifically the NDA clause which makes its legality questionable.

    I also, genuinely believe that the change in Microsoft’s tone from ‘it’s typical’ to ‘we will reclassify them as adverts’ is a significant change in tone (and a significance that, despite repeated observations, you have never acknowledged).

    What I do not believe is that, specifically the same agreements are commonplace.

    Since all this has been proven to be different in this instance and that your hollow assertion that everyone, including a specifically named company was presented before you understood the specifics of what was being discussed, that others highlighted for your benefit, and that even though you didn’t know the specifics of what you were disputing at the time you still insist that your claims are correct – inspite of your demonstration of ignorance and your insistence at never substantiating anything you say.

    If you have the ability to substantiate anything you claim, you could do so anonymously. As was done by in the Machinema/Microsft story itself. It is perfectly possible to do so without compromising yourself.

    But you refuse to do any of that. Insisting we overlook your display of ignorance and accept that you are uniquely positioned and more highly informed than anyone else on the topic.

    I would be more than happy to believe your claims, but your actions prevent me from doing so.

    JM

    #28 1 year ago
  29. TheBlackHole

    @28

    Seven paragraphs and you still couldn’t answer the question.

    You should be a politician.

    #29 1 year ago
  30. Joe Musashi

    Ah, more side-stepping.

    I answered the question comprehensively adding detail rather than being evasive or distracting from the point.

    In fact, everyone apart from you has been gracious enough to provide detail and substance to what they have said.

    You have made many responses here and, at no time, have chosen to ever provide substance to your claims.

    Every additional response that follows your proven behaviour of side-stepping and refusing to back up your claims erodes your credibility further.

    JM

    #30 1 year ago

Comments are now closed on this article.

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    Nintendo has published a list of release dates for upcoming 3DS and Wii U games. There aren’t a great many surprises on offer, unfortunately, but if you’rew wondering what’s next for your faithful 3DS and Wii U, you can now consider yourself fully informed. It’s worth noting that these dates are subject to change, and […]

  • Majora’s Mask Hyrule Warriors DLC is just too, too cute

    Majora’s Mask might be the creepiest Zelda but its Hyrule Warriors incarnation is so adorable I don’t know whether to eat it or tuck it up in a little blankey. The Majora’s Mask DLC hits Hyrule Warriors is due on February 5, and includes a version of young Link so sweet that I need a […]

  • Fahrenheit remaster doesn’t play nicely with unusual Steam names, apparently

    Fahrenheit will reportedly not work for you if you have special characters in your Steam name. Fahrenheit, or Indigo Prophecy as it is sometimes known, has been re-released on iOS, Linux, Mac and PC thanks to Aspyr Media. It’s not much of an upgrade, but it is pretty cheap and a great way to experience […]

  • Bloodborne PS4 bundle pops up on Amazon Spain

    Bloodborne should definitely get its own PS4 bundle. It just makes sense. A Bloodborne PS4 bundle has popped up online, although there’s been no official announcement form Sony. Amazon Spain listed the pack, which includes a 500GB console and goes for €440. In other words it’s very similar to existing game bundles and doesn’t include […]

  • Ermac joins Mortal Kombat X cast

    Mortal Kombat X will see the return of the red-clad ninja with origins in myth and glitches. Today’s Mortal Kombat X Twitch stream made good on NetherRealm’s promise of a new roster reveal. As a few of you guessed from the teasers, the latest character to be announced is Ermac, another of the ninjas. Like […]

  • Badland: Game of the Year Edition coming this spring to multiple platforms

    Frogmind Games has announced it will be bringing its action-adventure game Badland to multiple platforms this spring with Badland: Game of the Year Edition. Initially released in 2013 on tablets, the game is a mix of physics-based gameplay with varying level designs and power-up featuring cloning, growing and slowing down time. Badland is set in […]

  • Star Wars Battlefront concept art shows Endor, map details teased

    With Star Wars Battlefront set for holiday 2015, it’s high time we were told something about the FPS. Today, a slight bit of information was released on the game, along with a piece of concept art. Finally. While we wait until spring for the first look at the game, we’ll have to be sated with […]

  • You can now catch Emboar and Serperior in Pokemon Omega Ruby & Alpha Sapphire

    Two new Pokemon are now available for Omega Ruby and Alpha Sapphire through the official Pokemon website’s special event. You can pick up the fire, fighting type Pokemon Emboar from January 28 – November 30, per IGN, using the special code POKEMON500. Enter it into the Mystery Gift section from the main game menu to […]

  • Fight demons, save the world in The Awakened Fate Ultimatum this March

    A new set of videos for The Awakened Fate Ultimatum have been released by NIS America, showing off the roguelike RPG coming to PlayStation 3. In the game, player will guide a high school student named Shin Kamikaze as he comes to term with being a god. After having a dream featuring a girl talking […]

  • You can now pick up Heroes of Might & Magic 3 HD Edition on PC, tablets

    Heroes of Might & Magic 3 HD Edition is now available on PC as well as Android and iOS tablets. The fifteen year-old title has been revamped in full HD and includes the seven original campaign scenarios and 48 skirmish maps. Local multiplayer mode, a map editor and a Steam lobby are also included.

  • 50 finalists for Bohemia Interactive’s Make Arma Not War contest announced

    The 50 finalists for Bohemia Interactive’s €500,000 Make Arma Not War contest have been announced, after the firm combed through over 250 entries. Finalists chosen in the single-player category were chosen by Arma 3 players, and the add-on and multipkayer entries were selected by Bohemia Interactive. Winners for the next round will be evaluated by […]

  • Here’s a new batch of gruesome Killing Floor 2 screenshots

    Tripwire Interactive has released a new batch of screenshots for Killing Floor 2. The screens show various weapons as well as a variety of Zeds ready to tear you to shreds. Killing Floor 2 is slated for release this year on PC and PlayStation 4. It will also be made available for SteamOS.

  • Hatred is now available for pre-order, new video released

    Hatred is now available for pre-order through the game’s official website. There are two editions to choose from: Digital version with the official game soundtrack for €16.66; or the Digital version with the game soundtrack and a T-shirt for €36.66. The second edition is limited to 1,485 units. Hatred, which was handed an AO rating […]

  • This The Legend of Zelda: Majora’s Mask 3D TV spot is sort of creepy

    With The Legend of Zelda: Majora’s Mask 3D arriving on the first Friday the 13th of the year, it’s only fitting Nintendo would release a slightly creepy TV spot for it. The game’s concept is rather dark, and while it the commercial isn’t too creeptastic, for as short as it is the message is conveyed […]

  • GTA 5 “documentary” chronicles the life of a Tennis Pro

    Here’s another user created video featuring footage from GTA 5, but this one is a documentary instead of crazy stunts, mayhem and face-plants. Created by Bombastic Gamer Films, the documentary delves into the life of Tennis Pro Andreas Schmovakovic, who is both the “greatest player in the world, and the worst.” It’s rather good honestly. […]

  • World of Tanks Xbox 360 updated with console exclusive Pacific Island map, JapaneseChi-Nu Kai tank

    World of Tanks: Xbox 360 Edition has been updated with a new and exclusive console-only map called “Pacific Island”, which also comes with a Japanese tank. Players will be able to wreck havoc in their very own Japanese Chi-Nu Kai tank, which ca be picked up through the in-game store for Tier 5. It tank […]

  • Here’s the first trailer for OlliOlli 2: Welcome to Olliwood

    Roll 7 has released the first trailer for OlliOlli2: Welcome to Olliwood. Gameplay in the second outing will include ramps, jumps and hills, allowing for plenty of air and split level routes. It comes with a deeper combo system with Manuals, Reverts, Revert Manuals and Grind Switching. The ‘Tricktionary’ has also been updated with new […]

  • Learn all about the single-player mode in this Evolve video

    A video showing off the single-player portion of Evolve has been released by 2K and Turtle Rock. All content in the game can be played in either online multiplayer or offline in single-player. The video below contains two matches of Defend mode played from both the Monster and Hunter perspective. AI obviously takes on the […]

  • Super Smash Bros. Wii U update comes with 15 extra stages

    An update for Super Smash Bros. Wii U has been released, and it comes with 15 new stages for the 8-player mode. The update, version 1.0.2., is 316MB in size and the stages are split with nine normal stages and six Omega stages. Here’s the list: Regular stages Animal Crossing – Smashville Animal Crossing – […]

  • Nintendo US eShop update includes Metroid Prime Trilogy, Code Name: S.T.E.A.M. demo

    Nintendo has updated the North American end of the eShop with the Metroid Prime Trilogy, Shadow of the Ninja on Virtual Console and a demo for Code Name: S.T.E.A.M. Here’s your update: Metroid Prime: Trilogy – Wii U Rock ’N Racing Off Road – Wii U Frenchy Bird – Wii U Code Name: S.T.E.A.M. – […]

  • Battlefield Hardline open beta takes place next week on all systems

    Details and dates for the Battlefield Hardline open multiplayer beta were announced by EA and Visceral Games today. From February 3-8, the beta will be available to all players worldwide on Origin for PC, PlayStation 3, PS4, Xbox 360 and Xbox One. You’ll notice that the dates coincide with the Microsoft slip up earlier in […]

  • Transistor, Yakuza 4, Thief headline February PS Plus offerings

    Sony has announced your free PlayStation Plus games for the month of February. Come February 3 in North America and February 4 in Europe, Plus members on both side of the pond will be gifted with the following: Transistor (PS4) Apotheon (PS4) Yakuza 4 (PS3) Thief (PS3) Rogue Legacy (PS Vita|PS4|PS3) Kick & Fennick (PS […]

  • Life is Strange launch trailer and final dev diary released

    With the first episode of Life is Strange releasing tomorrow, Dontnod Entertainment has released the last developer diary for the title as well as the launch trailer. Titled Creating Arcadia Bay, the video provides more information on the licensed soundtrack as well as the voice actors behind Max and Chloe. It also touches upon how […]

  • LEGO Jurassic World and LEGO Marvel’s Avengers out this year

    LEGO Jurassic World and LEGO Marvel’s Avengers have been announced by Warner Bros., the former was outed by Toys R Us and then teased at the end of LEGO Batman 3: Beyond Gotham, if you recall. LEGO Jurassic World encompasses all four Jurassic Park films and will be made available in June for 3DS, PC, […]

  • Pokemon, Super Smash Bros. top Nintendo’s million units sales list for Q3

    Nintendo has posted a list of titles which have sold millions of units as part of its quarter three earnings release. Global unit sales of 3DS titles for the nine months ending December 31, 2014: Pokemon Omega Ruby and Alpha Sapphire: 9.35 million (life-to-date, same) Super Smash Bros.: 6.19 million (life-to-date, same) Tomodachi Life: 2.11 […]

  • How to take a screenshot on Xbox One: a lesson in frustration

    Trying to do just one simple thing seems to have 360 steps with Microsoft – why is the Xbox One’s functionality such a car crash? “The Xbox One’s definition of usability is in fact the exact opposite – this is a console designed to make life inconvenient for its players unless they sign up for […]

  • Game of Thrones’ Westeros is being made in Minecraft by 125 people

    WesterosCraft, the project dedicated to creating the entirety of Game of Thrones’ Westros has resurfaced. There are more than a few ambitious Minecraft projects, but hardly any as impressive as WesterosCraft. We first came across it all the way back in January 2013, but it looks much better now. “I would say the world is […]

  • Dying Light exploit gives you unlimited money and items

    Dying Light has been out for just over a day and an infinite money and item exploit is already out there. A simple exploit has been discovered in Dying Light that lets you duplicate weapons, all of which you can sell for profit. Win/ win. YouTuber PowerPyx lays out the steps in the handy video […]

  • Sunset Overdrive concept art is as jovial as the game itself

    Sunset Overdrive is a colourful game which is partly due to its concept art. The concept art featured below is created by Vaughan Ling, one of the concept artsists who worked on Sunset Overdrive. Anyone who’s played the game will immediately recognise the locations, weapons, character designs and general atmosphere of the game through these. […]

  • Get an extended look at the PS4 version of Project CARS

    The PlayStation 4 version of Project CARS has been shown in 1080p 60fps. The video below is captured by racing game enthusiasts Team VVV from a preview build. You can see different racing disciplines being demonstrated here, on different circuits. The game’s impressive visuals get even better when the weather gets worse.

  • Battle Pod is the Star Wars arcade game you’ve waited your whole life for

    Star Wars: Battle Pod is an arcade game that lets you replay the battles of the original trilogy, and features an incredible cockpit. If you’ve never played a game at an arcade before, Star Wars: Battle Pod will definitely be the one to change your mind. It’s an arcade cabinet out of a classic Star […]

  • CoD Exo Zombies: how to unlock the Ride of the Valkyries Easter egg

    To no one’s surprise, Exo Zombies mode in Call of Duty: Advanced Warfare has some Easter eggs. The first Exo Zombies Easter egg, of surely many more to come, has been discovered. It’s a musical one that involves Richard Wagner’s Ride of the Valkyries. How you unlock it is not as convoluted as you might […]

  • Dying Light is sub-1080p on Xbox One, full 1080p on PS4 – report

    Early analysis of Dying Light on PlayStation 4 and Xbox One has revealed a few technical details about both ports. Digital Foundry has produced some analysis of both the PlayStation 4 and Xbox One ports of Dying Light based on some early testing. Both versions manage a solid 30 frames-per-second, only dipping below that in […]

  • Battlefield 4 Second Assault DLC free to all EA Access members

    EA is offering Battlefield 4′s Second Assault expansion free to anyone with an active EA Access subscription. Anyone with an active subscription to EA Access can download the Second Assault expansion pack for Battlefield 4 starting January 29 and through February 28, free of charge. All you need to do is find it on the […]

  • The Witcher 3 is getting optimised, but no visual downgrade

    The Witcher 3: Wild Hunt is in the final stages of development and developer CD Projekt RED is making sure optimisation work doesn’t impact the game’s visuals. The Witcher 3 art producer, Michal Stec, spoke to Eternity in an interview and was asked whether the team will downgrade the visuals to get better performance. “No. […]

  • Can’t download Dying Light on PS4? Here’s a fix

    If you’ve bought Dying Light on PS4 and you’re having trouble downloading it, you’re not alone. Here’s how to beat the bug. Techland’s Dying Light is stumbling out of the blocks a little this week, with many PS4 users experiencing problems with their full-game downloads. A bug’s to blame. Your console thinks you’ve already installed […]

  • What The Witcher 3 owes to Skyrim – and how it surpasses it

    The Witcher 3: Wild Hunt owes more than a nod to Bethesda’s Skyrim. I went to see The Witcher 3: Wild Hunt, and had a great time. I went in a fan of the books but not very experienced with the first two games. I came out with The Witcher 3 top of my gaming […]

  • Dragon’s Dogma Online has great monsters

    Dragon’s Dogma Online looks pretty rad – an undesirable quality in a game unlikely to come west, from our perspective. The first Dragon’s Dogma trailer was released this afternoon; admire its beauty below. The free to play online RPG was announced for PC, PlayStation 3 and PS4 overnight, but Capcom doesn’t intend to bring it […]

  • Xenoblade Chronicles X map about five times the size of last game’s

    Xenoblade Chronicles X is not a small game. This week’s Famitsu has a feature on Xenoblade Chronicles X giving some details on Monolith Soft’s next RPG and first Wii U game. According to Siliconera‘s translation of reports on the feature, the game’s map is about five times the size of that in Xenoblade Chronicles. The […]

  • Take on Mars expected to hit beta in April

    Take on Mars, the space sim from Bohemia Interactive will soon be reader for wider consumption. According to a new Take on Mars development roadmap, the sim will go into beta at the start of April, with full release expected in June. The project is currently available via Steam early Access, but between now and […]

  • Can you guess the next Mortal Kombat X character reveal from this fatality audio clip?

    Mortal Kombat X will have at least one very liquid-sounding fatality. NetherRealm is revealing Mortal Kombat X’s cats one character at a time, and has promised a new reveal during a community Twitch stream tomorrow. It also provided the following teaser video – it’s audio only, and apparently taken from a fatality sequence. What’s your […]

  • Nintendo Creators Program now recruiting YouTubers – PewDiePie, others weigh-in

    Nintendo has opened a Creators Program designed to ensure creators get a slice of ad revenue from videos featuring Nintendo assets, and some prominent YouTubers aren’t pleased with the company. Update “What Nintendo are missing out on completely is the free exposure and publicity that they get from YouTube,” wrote Felix Kjellberg (PewDiePie) on his […]

  • Xbox Live issues under investigation

    Can’t sign into Xbox Live? Microsoft is on the case. Xbox 360 and Xbox One users report being unable to sign in to Xbox Live. Microsoft is already aware of and working on the problem. “Our team is hard at work right now trying to get this resolved. Thank you for staying patient while we […]

  • Make money from your non-Valve mods with Steam Workshop

    Valve has opened the money-making side of Steam Workshop to third-party titles, giving enterprising modders more ways to make money. Steam now hosts curated Workshops for Dungeon Defenders: Eternity and Chivalry: Medieval Warfare, the first non-Valve games to support the scheme. What that means is that community members can create, vote on and eventually even […]

  • Check out DmC: Devil May Cry’s new manual lock-on

    DmC: Devil may Cry developer Ninja Theory has released a video showing off the new, controversial lock-on mode. The new manual lock-on is causing quite a stir, although its reception is probably better than the white-wigged Dante who makes fans even more upset than the original makeover. “The primary purpose of this video is to […]

  • Dragon Quest Heroes looks pretty fun

    Dragon Quest Heroes is yet another Omega Force take on an existing property – like Hyrule Warriors or the One Piece games. And it looks pretty sweet. We haven’t heard much from Dragon Quest Heroes here in the west because it hasn’t been confirmed for release outside Japan. This isn’t terribly surprising as we still […]

  • Square Enix to reveal new PS4 game this weekend

    Square Enix is doing something pretty mysterious right now. The Final Fantasy publisher is teasing something called Project Code Z. The project, which Square Enix is tweeting about in Japanese, English and German, is due for reveal at Tokaigi 2015 on Saturday. It’s a PS4 game, but that’s all we know. There’s a website you […]

  • Tetris has crowned its first known western Grand Master

    Tetris fans have a new western champion. Tetris is one of those gaming obsessions that goes much deeper than you might expect. For example, did you know that some versions of the game assess your performance and over you the chance to become a “grand master”? Turns out that’s a thing, and according to Polygon […]

  • Ken Levine’s next game teased as “sci-fi-ish” small, open-world RPG

    A series of tweets from BioShock creator Ken Levine has shed a sliver of light upon his next project. According to Levine he and his team are considering something a bit sci-fi and contemplating first-person mode. The team is developing the game for PC with a large in scope, expandable, systems-based narrative where more can […]

  • Become a lynx in new Shelter 2 trailer

    Shelter 2 casts players in the role of a lynx, which makes for quite a different experience to the badger of the first game. The first Shelter game had you evading predators, but in the second, you becomes one yourself. That doesn’t mean there are no dangers to face, of course. Judging by the trailer […]

  • Why King of Fighters 13 isn’t coming back to Evo

    Evo, the premiere western fighting game tournament, has dropped support for a few previously favoured titles. King of Fighters 13 had a loyal following, but isn’t featured in the Evo 2015 line-up. “Many things go into what games makes it to Evo, but the most obvious one is, ‘Is the community playing this game?’” Evo […]