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Xbox One: paid Machinima videos to be labelled as adverts, says Microsoft

Wednesday, 22 January 2014 10:30 GMT By Dave Cook

Microsoft has confirmed that it asked Machinima to label its paid Xbox One video content as adverts, after it was revealed that YouTubers would only be paid a higher rate for saying nice things about Xbox One in their videos.

We covered the initial Xbox One Machinima deal through the link. A clause in the initial incentive stated, “You may not say anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video.” The line triggered a scathing response from gamers, who accused both firms for deceiving viewers through what are essentially, adverts.

We then posted a response from Microsoft, in which the company said that this kind of marketing deal is typical, and stressed, “The Xbox team does not review any specific content or provide feedback on content.”

Now, Microsoft has elaborated in a statement to Eurogamer, which reads, “Microsoft was not aware of individual contracts Machinima had with their content providers as part of this promotion and we didn’t provide feedback on any of the videos.

“We have asked Machinima to not post any additional Xbox One content as part of this media buy and we have asked them to add disclaimers to the videos that were part of this program indicating they were part of paid advertising.”

We’ll wait to see if such disclaimers are indeed labelled on videos. What do you make of the above?

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30 Comments

  1. Joe Musashi

    That seems a rather contrary tone to MS’s “This is typical stuff” response of yesterday.

    JM

    #1 1 year ago
  2. slk486

    Typical or not, they got caught, so damage control.

    #2 1 year ago
  3. SplatteredHouse

    @2 yeah. Someone’s knocked the inkwell over, and the text they were writing is in peril of becoming lost under the worsening spillage.

    #3 1 year ago
  4. dkpunk

    This horrible news! How dare they! Sony would never do something like this.

    #4 1 year ago
  5. TheBlackHole

    @1

    If people have only just started to realise that YouTube videos are often created with the funding of video game publishers, then they’ve all been very dense.

    This is not new or all that controversial, but unfortunately once people get up in arms about something you have no choice but to be reactive to it and try to mitigate that backlash.

    It IS typical, but that doesn’t stop people giving MS shit about it.

    Sony do the same though, make no mistake about that.

    #5 1 year ago
  6. Gheritt White

    I’ll just leave this here: http://www.youtube.com/watch?v=8TCxE0bWQeQ

    #6 1 year ago
  7. Marcus Gv

    I’m really suprised that people are surprised at this. It doesn’t bother me one bit, in fact, I think this type of funding will increase the production quality of the videos.

    The Youtubers concerned just need to realise that they need to advertise these products in an ethical manner (i.e. be honest about their opinion)

    #7 1 year ago
  8. The_Red

    @5
    Except that according to multiple YouTubers (Including Boogie and Northernlion), all other companies ask the video makers to MENTION the marketing / advertisement rather than hide it behind NDA.

    #8 1 year ago
  9. Joe Musashi

    Every single person that has uttered ‘it’s not new’ or some other dismissive defense has gone on to prove themselves to be blissfully unaware of the key difference that, in fact, makes this very new: the NDA.

    It’s a key differentiating detail from all that has gone before, and it is pivotal in the questionable legality of the practice.

    Hence all the fuss.

    If you have evidence of what you claim, then it would be helpful to provide it (perhaps show an earlier agreement from one of these other companies that shows how common the practice is).

    Adding speculative and unsupported claims to a topic only serves to muddy the waters. And on a topic such as this which has people questioning what they should trust when they see or read it, it really is a poor practice to fling out such claims so haphazardly.

    Even then, why the changing tone from Microsoft?? “Typical practice” one day, “reclassified as adverts” the next.

    Microsoft’s own behaviour shows that is far from ‘business as usual’.

    JM

    #9 1 year ago
  10. TheBlackHole

    @9

    Sorry, the NDA is also not new. The difference is that here somebody squealed. Usually, the NDA actually works and people don’t talk about it.

    I’m not sure where the questionable legality is. Perhaps you could elaborate?

    @8

    Patently not true. Many, like FreddieW, might say that ‘this game company gave us this cool access to a game’ but still fail to admit that it is tantamount to paid advertising, as they were paid to make a video designed to advertise a product in a positive way.

    #10 1 year ago
  11. Cobra951

    How is it illegal? “Reprehensible” is the worst term I can think for it. And the fallout is more publicity for them, which is seldom a bad thing.

    Was anyone here surprised? Really?

    #11 1 year ago
  12. Kreion

    @9

    No, the difference is that some people are well aware that all companies will do whatever they need to for good press – most especially big ones. They only difference here is that people have suddenly become aware that Youtubers are biased and not above being paid off.

    Go figure.

    This is perfectly legal – to suggest otherwise just shows how little you know about what companies actually get away with.

    #12 1 year ago
  13. Marcus Gv

    To all those who are upset by this, can I remind you that YouTube is a free service.

    I don’t understand this need to be told when and if someone is advertising to you. Do you get upset when you see Apple doing product placements in films & TV programmes?

    If you don’t like what a YouTuber is saying, don’t watch their channel.

    #13 1 year ago
  14. The_Red

    @10
    “I’m not sure where the questionable legality is. Perhaps you could elaborate?”

    FTC updated their guidelines last year to cover this exact same issue. The NDA for payment part is EXPLICITLY illegal.

    #14 1 year ago
  15. TheBlackHole

    “NDA for payment part is EXPLICITLY illegal”

    So if I pay for advertising I’m not allowed to have them not talk about it?

    Unless I misunderstood you.

    Link?

    #15 1 year ago
  16. The_Red

    @15
    If it is in the context of Machinima / MS contract (Influencer Deal), yes:

    http://blogs.computerworld.com/governmentindustries/23420/microsoft-breaking-law-its-secret-xbox-stealth-marketing-campaign

    http://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-publishes-final-guides-governing-endorsements-testimonials/091005revisedendorsementguides.pdf

    FTC updated its guidelines last year to cover these influencer promotions.

    #16 1 year ago
  17. Joe Musashi

    TheBlackHole (and others), before asking for links from others how about you provide some evidence of your “Everybody else does it”.

    Making claims with no proof, challenging legalities with no proof and avoiding some very curious behaviour from Microsoft (their change in tone over the last 24 hours) doesn’t make for a very convincing argument.

    Let’s see some examples to back up your insistance of both:

    a) The specific NDA clause has been present before
    b) “Sony do the same though, make no mistake about that.”

    EDIT: Well it seem #16 has been courteous enough to provide the [further] evidence you requested. I’m sure you’ll reciprocate in respect of your own, as yet unsubstantiated, claims.

    JM

    #17 1 year ago
  18. TheBlackHole

    @17

    I’m not here to convince you of anything Joe, and nor am I about to reveal who I am by telling you about deals I’ve worked on for publisher’s in the past.

    Suffice to say that this is not new to video game marketing, nor to big publishers. I really can’t say I’m bothered either way whether you believe that or not. I’m joining a discussion, not a trial.

    But I am grateful to @16 for providing the links, which I was asking about through curiosity and clarification, rather than a need to prove him wrong.

    One thing to note though – YouTubers hold MASSIVE value to publishers. Just do the maths – They can either spend £50-100,000 for a 30-60 second ad during the champions league final (those numbers are not exaggerated btw) and get 12-14 million ‘eyeballs’ who are mostly taking a piss or making tea… OR, I could pay a YouTuber with a strong audience £20-30k and get 5-10 million views from legitimate viewers who have an active interest in the channel, the content, and are watching because they want to, not because someone has decided to shove an ad between the gaps in the program they are trying to watch.

    That’s why all of a sudden these channels and users have become golddust. Why you suddenly hear that x-developer or x-publisher has sent a Youtuber a brand new demo of an unreleased game. Massive. Advertising. Potential.

    Whatever you believe about this particular issue, make no mistake that channel holders are an advertising goldmine and this stuff goes on everywhere.

    #18 1 year ago
  19. s3ltzer

    Sleazy and cheap tactics…this is Microsofts way of doing business. Anyone who has professional dealings in a an industry where Microsoft does business, can fully attest that they bribe. They’ve bribed in the telecom world for sure.

    It really shows the confidence that they have in their new product…very little.

    #19 1 year ago
  20. Joe Musashi

    Hmm. Nobody asked for identities to be revealed, proof can be provided anonymously – as we’ve just seen. More side-stepping.

    Given that you disputed the the topic before you had grasped the specifics of it (the legalities) and had already insisted that other companies did the same before knowing what Microsoft had done, adding to the numerous side-steps of the rather puzzled change in Microsoft’s tone and now your refusal/inability to substantiate your words with anything other than more unsubstantiated words…

    ..yet all the time you’re posturing as someone with more knowledge and insider information??

    Sorry. That chain of events make your words very hollow indeed.

    In this topic of mistrust, you have presented yourself as a highly qualified candidate.

    JM

    #20 1 year ago
  21. dkpunk

    I think Boogie’s (aka Francis) response sums it up pretty well. It’s pretty candid stuff.

    http://kotaku.com/those-youtube-promo-plans-are-a-lot-more-common-than-yo-1506081459

    #21 1 year ago
  22. TheBlackHole

    @20

    Aside from the elongated response that doesn’t say a lot, what exactly is your point? You don’t believe me? Fine. I’ve no problem with that.

    Choose to believe it, or not. That’s the joy of the internet.

    Also, that Kotaku piece pretty much substantiates my point.

    #22 1 year ago
  23. Joe Musashi

    And Microsoft’s behaviour, the FTC and your absolute refusal to back up any single claim you’ve made (whilst you demonstrate ingorance but insist you know more than anyone else) substantiates mine.

    Nodding at links provided by others does not substantiate your claims. Not even close.

    JM

    #23 1 year ago
  24. TheBlackHole

    @23

    Of course it does, that’s a ridiculous thing to say. What difference does it make who the source is if the points being made are the same?

    That article quite clearly presents first hand evidence that this practice is both common and widespread. Why do I need to be the one to have posted that link for its contents to be valid?

    Also, where exactly do I insist that I know more than anybody else?

    #24 1 year ago
  25. DevilishSix

    This kind of activity became illegal last year with changes to FTC regulations. Doesn’t matter who is doing it, what matters is who gets caught. Oh and TheBlackHole you might not want to disclose that you worked for publishers and know this stuff happens first hand, it puts you in arms length of illegal business practices. Fraud Examiners and Regulators read forum posts like this one all over the internet all the time, so I wouldn’t act so proud of having first hand knowledge of such activity.

    #25 1 year ago
  26. Joe Musashi

    A link that doesn’t mention specific companies and does not mention the specific NDA aspect of these ‘common’ agreements in question absolutely does not substantiate your claims regarding the specific agreement and specific terms.

    Standing on the shoulders of others who have added substance and detail and asserting it applies to your spurious claims is disingenuous and inappropriate.

    It seems everything you say you expect people to take at face value, because the instant you actually look at the detail it is apparent that, so far, absolutely none of the claims you have made have anything to support them. If true then you could provide this substance, but instead you make excuses not to and repeatedly try to divert attention away from your unwillingness/inability to do so.

    JM

    #26 1 year ago
  27. TheBlackHole

    @25 It’s not about pride, it’s about making it clear to everyone who is up in arms towards Microsoft that they are neither the first, nor only offender. This is literally the only point I’m making.

    @26

    Let me just get one thing clear, so I’m absolutely sure I understand your stance. Do you genuinely believe that this is a new, isolated case, and that other publishers haven’t done this before?

    Really?

    #27 1 year ago
  28. Joe Musashi

    What I genuinely believe and what HAS been reported with evidence, is that Microsoft’s agreement has a key difference to other, more common agreements – specifically the NDA clause which makes its legality questionable.

    I also, genuinely believe that the change in Microsoft’s tone from ‘it’s typical’ to ‘we will reclassify them as adverts’ is a significant change in tone (and a significance that, despite repeated observations, you have never acknowledged).

    What I do not believe is that, specifically the same agreements are commonplace.

    Since all this has been proven to be different in this instance and that your hollow assertion that everyone, including a specifically named company was presented before you understood the specifics of what was being discussed, that others highlighted for your benefit, and that even though you didn’t know the specifics of what you were disputing at the time you still insist that your claims are correct – inspite of your demonstration of ignorance and your insistence at never substantiating anything you say.

    If you have the ability to substantiate anything you claim, you could do so anonymously. As was done by in the Machinema/Microsft story itself. It is perfectly possible to do so without compromising yourself.

    But you refuse to do any of that. Insisting we overlook your display of ignorance and accept that you are uniquely positioned and more highly informed than anyone else on the topic.

    I would be more than happy to believe your claims, but your actions prevent me from doing so.

    JM

    #28 1 year ago
  29. TheBlackHole

    @28

    Seven paragraphs and you still couldn’t answer the question.

    You should be a politician.

    #29 1 year ago
  30. Joe Musashi

    Ah, more side-stepping.

    I answered the question comprehensively adding detail rather than being evasive or distracting from the point.

    In fact, everyone apart from you has been gracious enough to provide detail and substance to what they have said.

    You have made many responses here and, at no time, have chosen to ever provide substance to your claims.

    Every additional response that follows your proven behaviour of side-stepping and refusing to back up your claims erodes your credibility further.

    JM

    #30 1 year ago

Comments are now closed on this article.

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    MotoGP 15 will be released in June on PC, PlayStation 3, PS4, Xbox 360 and Xbox One, Milestone has announced. Bike, rider and team customization are part of the latest release in the franchise, along with time-trials and enhanced career options. The game features over 20 bike models divided into three classes: MotoGP, Moto 2 […]

  • Cities: Skylines players should check out Nakatomi Plaza and Wayne Enterprises

    Nakatomi Plaza and Wayne Enterprises can now be yours in Cities: Skylines. Die Hard fans will be familiar with Nakatomi Plaza. Those who have never watched the first film and live in Los Angeles know it by its real-life name, FOX Plaza. It was created by Enos Shenk and is available through Steamworks. Those who […]

  • Call of Duty franchise has sold 175M copies, players have thrown 300B grenades

    With the Call of Duty Championship kicking off tomorrow, Activision has sent over a series infographic full of interesting figures such as the number of copies sold over 10 years and how many grenades players have tossed. According to the stats below, the Call of Duty franchise has sold 175 million copies across all platforms […]

  • Save up to 75% on select SEGA games on Steam this weekend

    SEGA has put many of its games on sale through Steam this weekend and the firm has also announced Eastside Hockey Manager is now available through Early Access. The sale runs through March 30. The entire Total War, Company of Heroes and Dawn of War back catalogs are discounted 75% and all associated DLC is […]

  • Batman: Arkham Knight PC confirmed as digital download-only in UK

    Batman: Arkham Knight will indeed be a download-only title on PC in the UK, Warner Bros. has confirmed to VG247. Batman: Arkham Knight will be available as both a physical and digital release for PS4, Xbox One and PC in North America and Europe. Again, in the UK, the PC version will be “available as […]

  • Rainbow Six Siege release date set for October per GameStop Italy – report

    GameStop Italy may have let the release date for Rainbow Six Siege slip if a recent listing is accurate. According to the listing, the game will release on October 16. While this could be a placeholder date, October 16 is a Friday in the UK, the usual day new releases land at retail. The release […]

  • Watch the $1 million Call of Duty Championship right here

    The The Call of Duty Championship takes place this weekend, and you can watch all the action as it unfolds right here. The event takes place in Los Angeles tomorrow March 27 and runs through March 29, and the livestreams are below. 32 teams from five continents and 11 countries will be competing in Call […]

  • Battlefield Hardline: Battlefest kicks off this weekend with Double XP

    A new season of Battlefest kicks off this weekend, and starting today, you will earn Double XP in Battlefield Hardline. Battlefest for Hardline is similar to the event held for Battlefield 4 last year. For the entire month of April and into May, in-game events and competitions will be held by the developers and player […]

  • Don’t forget: the GTA 5 PC pre-order bonus cutoff is March 31

    Just a friendly reminder to those planning on purchasing GTA 5 for PC: you have until March 31 to pre-order if you want all the bonuses on offer. Those who pre-order will be handed $1 million in-game cash plus a bonus $300,000. It is split between GTA 5 and GTA Online: $500,000 for Grand Theft […]

  • Games with Gold offers doubled for April – six games instead of three

    Microsoft’s April Games with Gold collection is being doubled. For the month Xbox Live Gold members will receive six instead of three games free. Here’s what’s on offer: Pool Nation FX: Available all month on Xbox One Child of Light: Available all month on Xbox One Gears of War: Judgment: Available from April 1-15 on […]

  • Pokemon players can grab a code for Shiny Charizard at GAME in April

    Pokemon Omega Ruby and Alpha Sapphire players along with Pokemon X and Y owners can grab a free, rare Shiny Charizard from April 3 at one of GAME’s 320 stores in the UK. The redeemable codes for the character will be made available upon request and no purchase is necessary. Those who pop into one […]

  • F1 2015 will arrive on PC, PS4 and Xbox One in June, includes Mexico circuit

    Codemasters has announced its F1 franchise will make its series debut on PlayStation 4 and Xbox One this June with the release of F1 2015. The game was developed using a new engine and contains improved handling and physics for all vehicles and parts attached. This includes: engine, transmission, aerodynamics, fuel tank, force feedback, suspension […]

  • Mortal Kombat X video confirms Liu Kang as playable character

    Liu Kang has been confirmed as a playable character in Mortal Kombat X in the latest video. You’ll also notice Bo’ Rai Cho in there as well. In the Shaolin trailer above you also get a look at Kung Lao and Kung Jin who is new to the series. Apparently, Raiden’s past champions of the […]

  • Short teaser for Star Wars: Battlefront shows the Battle of Hoth

    A short teaser for Star Wars: Battlefront has been posted by EA on Twitter. Well, that speeder isn't going anywhere. Can someone give us a lift to @SW_Celebration http://t.co/srEVrAA0zl #SWCA https://t.co/4W4LG8myke — EAStarWars (@EAStarWars) March 25, 2015 The teaser shows vehicles which we could be using in the game, but it mainly shows the snowy landscape […]

  • Pillars of Eternity releases today – get all the review scores here

    Pillars of Eternity, which still stands as the second most-funded video game on Kickstarter, finally releases today. It’s also getting some rather positive reviews scores, which we’ve rounded up for you. The isometric, party-based RPG from Obsidian Entertainment was one of the first video game projects to take to Kickstarter, and hit its $1.1 million […]

  • Take an in-depth look at Evolve’s Behemoth monster and four new hunters

    Evolve’s fourth monster, the Behemoth, as well as the four new hunters are shown off in new gameplay video. Evolve’s latest gameplay trailer gives everyone a good look at each of the four new hunters and the massive Behemoth monster. The hunters can be bought either separately or though the hunting pass, while the monster […]

  • PS4 firmware update 2.50 causing issues with Killzone: Shadow Fall

    The suspend/resume feature in PlayStation 4′s 2.50 firmware update is causing some issues with Killzone: Shadow Fall. Killzone: Shadow Fall developer Guerrilla has said that the game is experiencing some issues in some instance where the suspend/resume feature is used. The timing of when players put the game in suspend mode does have an effect, […]

  • Bungie on Destiny matchmaking: “We believe there’s no substitute for a pre-made team”

    Crazy though this may seem, it’s possible that Destiny shipped according to plan. History points to community as a crucial component, far from the contingency that many now suspect. Paul Davies spoke to Bungie for clarity. “The community always engineers the best solutions for bringing players together. While Matchmaking is a great resource for introducing […]

  • Bloodborne works with suspend/resume, but only offline

    PlayStation 4′s newly-added suspend/resume feature works with Bloodborne as you’d expect, but only while offline. PlayStation 4 received the long-awaited suspend/resume feature today as part of firmware 2.50, and people are starting to test it out with various games. Bloodborne does work with the feature, but only if you play offline. Playing online is arguably […]

  • This is what Crossy Road looks like in first-person

    Crossy Road is fun and addictive. But in first-person, it’s mostly frightening. YouTube user Andy Front Films likes Crossy Road so much he decided to show off what it would look like in first-person. If crossing roads quickly and watching around for cars and trains, all of this as the camera chases you felt intense […]

  • Take a small behind-the-scenes peek at Mass Effect 4

    BioWare cinematic director Ken Thain has given us a very slim look behind the scenes at some motion capture work from the upcoming Mass Effect game. The upcoming Mass Effect game, whether it ends up being called Mass Effect 4 or not, will most definitely incorporate some form of motion capture work. How do we […]

  • Borderlands: The Handsome Collection – 8GB day one patch on PS4, 16GB on Xbox One

    Day one patches for Borderlands: The Handsome Collection are pretty hefty. Both the PlayStation 4 and Xbox One versions of Borderlands: The Handsome Collection require players to download lots of gigabytes to make the experience as smooth as possible. The PlayStation 4 version has an 8.31GB day one patch. The Xbox One version however has […]

  • Get a PlayStation 4 with Bloodborne and The Last of Us for $435

    If you’ve been waiting for the perfect game to get to buy a PlayStation 4, there’s no better time than the present. Amazon is offering a good PlayStation 4 bundle at the moment. For $434.99, you get a PlayStation 4 console, The Last of Us, and Bloodborne. The Last of Us is of course the […]

  • Upcoming Battlefield Hardline patch to nerf the K10, buff battle rifles

    Battlefield Hardline’s first patch will focus on weapon balance and a few changes have been proposed. Battlefield Hardline lead multiplayer designer Thaddeus Sasser posted a few of the balance changes that the team is considering for the next patch. K10: reduce bullet damage to 33 Saiga and PTR: reduce recoil to bring more in line […]

  • Call of Duty: Black Ops 3 and a new Resident Evil game coming this year, according to research firm

    According to digital games analyst SuperData, a new Resident Evil game is due this fall and that this year’s Call of Duty is Black Ops 3. In its latest report on digital console games, research and analytics firm SuperData revealed that a new Resident Evil is coming this fall. “We anticipate this month’s downturn to […]

  • Bloodborne: you can add gestures to your messages

    As players get deeper into Bloodborne, they keep uncovering so many of its little new additions, including this one. Bloodborne, like all of the Souls games before it, allows players to leave messages for other players. These messages could be used to point players towards impending doom, treasure, or just be sarcastic and witty. What […]

  • PlayStation 4 firmware update 2.50 is now live

    PlayStation 4 firmware update version 2.50 has started rolling out. Reports are coming in saying that Yukimura, PlayStation 4′s firmware 2.50 has been made available to download. The update is clocking in at just 245mb, so get downloading. 2.50 brings with it many new additions, including the suspend/resume feature, backup and restore, accessibility options and […]

  • Harley Quinn DLC for Batman: Arkham Knight is a prequel

    Batman: Arkham Knight’s Harley Quinn pre-order DLC is set before the events of the main game, according to Amazon’s description. Today we learned a few details about the pre-order DLC for Batman: Arkham Knight, namely the Harley Quinn one. According to the description on Amazon, the DLC takes place in the lead-up to the events […]

  • Bloodborne Vicar Amelia summon mystery solved

    Bloodborne players unable to summon near Vicar Amelia: here’s your solution. Bloodborne’s secrets are unfolding by the hour as clever players piece together From Software’s cunning design. Yesterday we reported problems summoning in the Cathedral Ward, before the Vicar Amelia boss fight. It turns out this isn’t a bug – or if it is, it’s […]

  • Steven Spielberg will direct film adaption of Ready Player One

    Steven Spielberg will direct the film adaption of the sci-fi, virtual world, video game themed novel Ready Player One by Ernest Cline. Warner Bros. bought the rights to the film in June 2010 and hired screenwriter Zak Penn to rewrite the previous draft written by Eric Eason, according to Deadline. The book takes place in […]

  • Bloodborne players with PS4 headsets shouldn’t forget about the custom audio

    Here’s a friendly reminder for Bloodborne players with PS4 headsets: be sure to download the Headset Companion App from the PlayStation store if you haven’t already. As previously reported, the game supports a custom Bloodborne audio mode which can be uploaded. It contains custom audio created by developers specifically tuned to enhance the audio. This […]

  • EA explains why FIFA Ultimate Team transfer prices are now platform specific

    EA has posted a blog entry explaining its FIFA Ultimate Team transfer market price ranges which now include platform-specific pricing in order to best the coin sellers. EA said it has implemented the changes to FUT over the last several weeks because it should be “fair and fun for every player,” ultimately coming to the […]

  • Game of Thrones: Episode 3 – The Sword in the Darkness now available

    In case you forgot, Game of Thrones: Episode 3 – The Sword in the Darkness was released today. It is available on Mac, PC, PlayStation 3, PS4, Xbox 360 and Xbox One. The third episode releases on iOS devices and Android tomorrow, March 26. The Sword in the Darkness finds Asher Forrester heading to Mereen […]

  • Bloodborne players are already documenting their crazy antics

    Bloodborne has been available for almost two days now in North America, and already players are posting interesting clips and character customization choices for the game. Below are interesting takes on creating a character and videos of a frustrating death and another full of blood coming from a very painful place – monster or not. […]

  • FIFA Ultimate Team celebrates sixth year in existence with giveaways

    FIFA Ultimate Team is celebrating its sixth year in existence with special events running from today until March 29. According to EA, every FUT fan will be handed one free pack every day, and those who play at least one match in the FUT Birthday Cup will have a chance to win rare “tradable In-Forms” […]

  • Halo Online is a F2P PC game in development exclusively for Russia – video

    Halo Online is a free-to-play game which will launch this spring in Russia, and is in development with Saber Interactive. According the reveal event attended by IGN Russia, the game was designed to run well on lower-end PCs and runs on a modified Halo 3 engine. The game is set on a secret UNSC space […]

  • SteamWorld Dig Xbox One release expected in late May

    SteamWorld Dig is coming to Xbox One, developer Image & Form has announced. A firm release date hasn’t been announced, but the studio expects the title to arrive on the system in late May. “We’re preparing quite an elaborate Easter egg for the Xbox One version – a gaming thing that we really wanted to […]

  • SMITE celebrating first anniversary with a sale on skins, Ultimate God Pack

    Hi-Rez Studios is celebrating the first anniversary of SMITE with a sale. From today through Friday, March 27, the Ultimate God Pack, which includes all current and future Gods, will run you $19.99. Alll individual pre-launch skins are 50% off, and all Gem Packs will award bonus gems. In addition, from March 27-29, all SMITE […]

  • Borderlands 2 has sold around 12 million copies, says Gearbox

    Speaking with Microsoft’s Major Nelson in his podcast, Gearbox Software boss Randy Pitchford stated Borderlands 2 has sold somewhere around the 12 million mark. As of August 2014, it was announced by Take-Two in its financial report the 2012 game had sold-in 10 million units. Pitchford noted in the podcast he learned of the figures […]

  • Broken Age releasing on PS4 and Vita same day as Act 2 on PC

    Double Fine Productions has announced it will release Broken Age on the PlayStation Store next month. Act 2 will also be released on PC. The full Broken Age adventure will release on PlayStation 4 and Vita on April 28 in North America and April 29 in Europe. It features cross-buy and cross-save. Broken Age Act […]

  • Star Citizen earned another $1 million within two weeks – total hits $76 million

    Star Citizen continues its funding streak with backers pumping another $1 million into the game’s development in the last two weeks. The total earned for the space sim has now reached $76 million ($76,015,532 to be exact) with 851,395 backers contributing to the staggering figure. Star Citizen’s latest update was version 1.1 which included two […]

  • Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline top Media Create charts

    Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline were the big ticket debuts during the March 16-2 period in Japan, with each game claiming the top three slots on the Media Create charts, respectively. Final Fantasy Type-0 HD moved 92,094 on PlayStation 4, while Resident Evil Revelations 2 moved 73,373 units on […]

  • You can now learn English or Spanish on Xbox One with the Rosetta App

    Want to learn English or Spanish? Rosetta Stone has an App for that on Xbox One. According to the language teaching firm, Rosetta Stone’s Discover Languages, the new application teaches English and Spanish by way of immersive simulation. Users will virtually travel to learn vocabulary and grammar “necessary for real-world interactions.” Here’s how it works: […]

  • PayDay 2 and PayDay: The Heist have sold over 9 million units combined

    The PayDay franchise is a lucrative IP for Starbreeze and Overkill, as both games combined have sold over 9 million copies as of November 2014. The company has also sold over 8 million paid DLC packages since PayDay 2 was released in 2013 (via NeoGAF). In its Q2 half year report issued in February, net […]

  • Nintendo wants to “surprise” customers with NX, not expand upon existing hardware

    Nintendo president Satoru Iwata has firm wants to “surprise” players with its new NX system. Speaking in an interview with Nikkei, translated by Kotaku, Iwata wouldn’t go into details on the new system, but stated expanding on a current gaming system would be “dull.” “In the past few years, the idea of what [encompasses] a […]

  • Kojima Station show suspended

    In another episode in the the ongoing kerfuffle between Hideo Kojima and Konami, the publisher has suspended the Kojima Station web show. Recent tweets from the newly created Japanese Metal Gear Solid account confirm that Kojima Station will not be broadcast tomorrow, but would not provide a date for the next episode. The Tweets were […]