GAME UK sales jumped 90% in December

By Dave Cook, Wednesday, 15 January 2014 10:16 GMT

UK retailer GAME saw its sales jump 90% in December, helped along with the release of PS4 and Xbox One.

MCV reports that GAME saw its 90% sales spike over the six weeks ended January 4. Total sales jumped 84%, while the firm’s online sales leapt by 213%

Responding to the figures, GAME chief executive Martyn Gibbs told the site, ““This strong overall performance for our second peak trading period was driven by our ability to capitalise on the hugely successful launches of Microsoft’s Xbox One and Sony’s PlayStation 4.

“This was supported by the release of well-received new games, significant growth in online and digital sales and the continued success of our pre-owned games offering.”

Looking to the future, Gibbs feels confident in GAME’s success. He added, “These figures also reflect the transformation over an 18-month period of the operational and financial profile of the business. Investments in store team training and a far-reaching store improvement programme meant we were well prepared for the launch in November of two long-awaited new consoles.

“Meanwhile our omni-channel offer was boosted by improvements to our website, our mobile site and the introduction of our award-winning GAME app, while we also recently extended our trade-in offer online. Investment in our digital content platform drove record digital market share through in-store and online sales.

“We now have one of the biggest reward card schemes in the UK and we have recruited significant numbers of new customers to the scheme over the period. This is providing us with a rich seam of customer insights with which to plan ahead with our supplier partners.”

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