Sections

Xbox 360 Pizza Hut app made $1 million in just four months

Thursday, 9th January 2014 09:41 GMT By Dave Cook

Cholesterol dispensary Pizza Hut has revealed that its Xbox 360 app netted the fast food chain $1 million in just four months.

Speaking with Polygon, Pizza Hut spokesperson Doug Terfehr said, “It’s been a source of unbelievable growth for us,” and added, “Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one]. When you talk about a sweet spot for the pizza category it’s definitely gamers and gaming. We’re not done in that space.”

Back when the Pizza Hut app launched on Xbox 360, Microsoft’s Larry Hryb said, “We’re always looking at ways to give our audience more of what they’re interested in. If you look at our audience, they love pizza. I mean, who doesn’t? It has international appeal, and Pizza Hut is a recognized brand that matches up well with the Xbox brand.”

Do you game and chomp pizza? Would you like to see this app brought over to other regions? Let us know below.

Also, pineapple on pizza is just wrong right? Or is that just me?

Via GI.biz.

Latest

9 Comments

  1. Pytox

    next up doritos and mt dew :D

    #1 11 months ago
  2. _LarZen_

    1 million reasons to tell the complainers about that app to shut up in other words…

    #2 11 months ago
  3. FabioPal

    > Also, pineapple on pizza is just wrong right? Or is that just me?

    Absolutely.

    #3 11 months ago
  4. Christopher Jack

    I hate pineapple but on pizza, it just about ruins the entire thing.

    #4 11 months ago
  5. Delsin Row

    please make the app for calling whore so they come to our home!! :lol:
    where are we going?this morans dont know what the hell to do with consoles?
    ohhh…. i remember
    in this last year they havent much of exclusive.just halo4 and judgment.
    judgment was an step back for sure.(meta:79)
    so they have to buy this piece of craps

    #5 11 months ago
  6. FabioPal

    @5 Pointless comment.

    #6 11 months ago
  7. Kuppz90

    Pineapple and pepperoni is best pizza

    I don’t want to see any @7′s, just let it go

    #7 11 months ago
  8. Delsin Row

    @6.i think thats a good app.look at what larry said:
    We’re always looking at ways to give our audience more of what they’re interested in
    i love this app.dont you think its awesome?
    you can contact whores for coming to your place :lol:

    #8 11 months ago
  9. Darkfield

    @8 git!

    #9 11 months ago

Comments are now closed on this article.