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Nintendo: petitions don’t affect what we do, says Reggie

Thursday, 5 December 2013 09:45 GMT By Dave Cook

Nintendo of America boss Reggie Fils-Aime has commented on Operation Rainfall, a petition effort that successfully saw Xenoblade Chronicles, The Last Story and Pandora’s Tower localised in the west. Yet, he feels that these campaigns do little in terms of driving sales.

It comes as Operation Dead Angels is currently petitioning Nintendo, with the aim of getting the original Bayonetta ported to Wii U.

Speaking with Siliconera, Fils-Aime said of Operation Rainfall, “I have to tell you—it doesn’t affect what we do. We certainly look at it, and we’re certainly aware of it, but it doesn’t necessarily affect what we do.

“I’ll give you an example. I mentioned earlier that our head of product development had a bet on X versus Y—we also had a bet around localizing Xenoblade. I wanted to bring Xenoblade here. The deal was, how much of a localization effort is it? How many units are we going to sell, are we going to make money? We were literally having this debate while Operation Rainfall was happening, and we were aware that there was interest for the game, but we had to make sure that it was a strong financial proposition.

“I’m paid to make sure that we’re driving the business forward—so we’re aware of what’s happening, but in the end we’ve got to do what’s best for the company. The thing we know [about petitions] is that 100,000 signatures doesn’t mean 100,000 sales.”

Elsewhere he called the WiiMote gaming’s most significant innovation of the decade, adding, “The WiiMote introduced a completely new style of play that arguably set an industry standard for motion controls, and let the consumer experience games in an entirely new way. The thing, I think, that’s really set Nintendo apart from the competition is its focus on new styles of play.

“We’re always looking for ways to innovate, ways to bring new and fun experiences to the consumer. In the end, it’s all about the software, and all about how you experience that software—and controllers have a huge effect on that.”

What do you make of the above?

Via Eurogamer.

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23 Comments

  1. Gekidami

    B-but… Nintendo doesnt care about money, they’re aiming at a “different market”.

    #1 1 year ago
  2. Djoenz

    If Im not mistaken those are three killer rpg’s which I never played btw. . These petitions are an outcry of fans to deliver those games to the west and all they think about it is is it worth it in terms of sale. . .

    Typical business but this could be bad for future japanese exclusives etc. .

    #2 1 year ago
  3. romuloff

    The mirror image is some sort of subliminal message? :p

    #3 1 year ago
  4. The_Red

    Translation: Fuck Operation Rainfall and other stuff that our fans ask for.

    He could have just as easily said “fuck our fans” and be done with it. Thankfully their fans (Nintendo) are so used to abuse that will pretty much defend anything Nintendo does or says till death regardless of that remark.

    #4 1 year ago
  5. DeVitowned

    I bought all three Operation Rainfall classics. I absolutely would buy Bayonetta as well.

    But he’s right, petitions don’t guarantee sales, neither do preorders. All is a gamble.

    #5 1 year ago
  6. SplatteredHouse

    If you (felt you) had a blank cheque that your fans signed time and again without hesitation…Would you listen?

    I thought, hoped, that with the Wii Nintendo realised the errors begun on N64 (some suggest, though I really enjoyed the games for that system) and amplified on GameCube (not exactly wretched, but a step down – although, it too brought its share of gold in Tales of Symphonia, Fire Emblem: Path of Radiance, the start of an endless wait for Kirby Adventure – oh, and the delightful MK: Double Dash – which, incidentally, they veered completely away from the direction of, and treat as if it never happened, now. After all the CHANCES, they didn’t learn. They haven’t sorted out their technology, and they’ve utterly failed to introduce a modern, appealing alternative to what’s just been released.

    Not only did they not learn, they also failed to release games for everyone, and diversify the pricing structure. They traded one niche, for another, and the new one, fair-weather …Grats, guys!

    #6 1 year ago
  7. Animeboy413

    Just proves Nintendo is out of touch with Gamers

    #7 1 year ago
  8. Animeboy413

    I Love David Cook

    #8 1 year ago
  9. Joe Musashi

    Traditionally, Nintendo’s closed-door policy to what they’re doing and how they’re going about doing it has earned them a lot of mystique – which, historically, they’ve traded on very successfully.

    Whilst they’ve made small steps to opening up (Iwata Asks, Nintendo Direct) these have been extremely one-way and highly controlled methods of delivering information.

    Contrast with people’s expectations today of having accessible figureheads or PR name (Major Nelson, @yosp etc) it shows that the world is moving onwards and being aloof and purposefully out of sync yields increasingly limited returns.

    This is the time to be reaching out and engaging with your [potential] customers, not playing a staring match with them.

    JM

    #9 1 year ago
  10. stealth

    Some of these comments prove the stupidity of the average unemployeed forum dweller.

    @#9

    Nintendo actually engages its audience much more than any other company

    #10 1 year ago
  11. salarta

    I wasn’t aware we had an article on this. Anyway, I made a long post on the forum this time, in reply to monkeygourmet’s topic.

    http://www.vg247.com/forum/topic.php?id=52177&page=1

    tl;dr Reggie and Nintendo have no idea what they’re doing, Reggie saying he’s there to drive business forward is a different matter from actually doing that job, and someone at Nintendo is forcing the Year of Luigi stuff without fan demand backing it but it’s not really doing much for Nintendo now is it?

    #11 1 year ago
  12. monkeygourmet

    @11

    Me too! :)

    #12 1 year ago
  13. manamana

    I think PS4/Vita combo is more attractive than a WiiU (from the hardware/controller side of things). But then, I’ll probably get a WiiU down the road, when the new Monolith title is out in the west …

    #13 1 year ago
  14. fihar

    He’s kinda right though, not all of the people who signed those petitions are going to actually buy the game. Going online and signing a bunch of useless petitions isn’t exactly what I’d call showing commitment.

    A better way to do this was to use the same system as that one 3DS title whose name I completely forgotten by using pre-order money to help fund the localization. If it reached a certain numbers, it’s a go, if it didn’t you get a refund aka the Kickstarter way.

    #14 1 year ago
  15. salarta

    @14: And that’s inconsequential. It doesn’t matter if every person that signed the petition buys the game, if none of them do, or if a million people in addition to that petition’s signers buy it. ANYTHING can go wrong with the game or treatment of it in between the petition and its actual release.

    What Reggie said there was a horrendous straw man approach to the topic because he’s afraid of consumers being more outspoken in demanding what they want, since it would mean Nintendo couldn’t continue to be the insular “we are all gods that answer to no one” kind of company it currently is. A petition isn’t a guarantee of how many people will buy the game. It will NEVER be a guarantee of that. What it provides is a sign of how much interest there is in the game. There are that many people that, in spite of online petitions being seen as worthless in the eyes of most people, still went ahead and signed one because they care that much.

    #15 1 year ago
  16. thiz

    Nothing new really. They are just the first to say it. No one cares about petitions. Of course its important to make your voice heard, but petitions don’t matter no matter how you turn it. I always look at petition starters or petition supports with a little bit of disgust, time they stop being romantic and get a little more real.

    Sorry to destroy your pink cupcake world, but thats how things work.

    #16 1 year ago
  17. Ireland Michael

    Petitions don’t affect what anyone does. They’re hot air, filling up the Internet.

    #17 1 year ago
  18. DarkElfa

    Is this asshat the illegitimate son of some Nintendo board member and their maid or something?! How does he continue to have this job?

    #18 1 year ago
  19. salarta

    @18: He worked for Pizza Hut, he was apparently good enough at his job there and liked Nintendo enough to apply for Nintendo, and he got hired there. His reason for being there makes more sense than Toriyama at Squeenix, whose rising employment in the face of worse and worse failures makes no sense at all.

    Though it looks like Reggie’s mainly there not to help Nintendo along, but to promote things at Nintendo he likes. It’s a common conceit of a fan of something to focus on the things they personally like even if it hurts the company as a whole.

    #19 1 year ago
  20. Clupula

    @19 – My god, can you go one day without whipping out your Toriyama hate boner? This thread has literally nothing to do with Toriyama and you’re spewing your textual diarrhea about him, for some reason!

    #20 1 year ago
  21. Clupula

    Reggie is probably my least favorite exec for any gaming company, ever. First, I don’t like his big giant, stupid pumpkin head. I want to punch him every time I see him.

    And second, he’s always been the biggest, most clueless P.R. drone there is. He is a huge example of how out of touch Nintendo is. Remember how surprised he was that one E3 when Nintendo’s big announcement was Wii Music, that people were saying Nintendo had a bad showing?

    Because he’s a giant tool. Nay. The man is a fucking tool shed.

    #21 1 year ago
  22. sebastien rivas

    Gosh Reggie is smart in saying 100.000 petitions does not mean 100.000 sells.
    Though to get the point further, it means somegamers are intetested in the game whom value up the platform which in the end drive platform sells from hear to mouth and in the end would probably sell more than 100.000 (let alone platform sell boost).

    A good question to Reggie is.
    WHAT GOOD IS THE BEST ACHIEVEMENT OF A DECADE IF NO ORC TOO LITTLE MEDIA INTEREST GAMERS?

    where is my benny hill music when I need it.

    #22 1 year ago
  23. Clupula

    @10 – Hmmmm…that comment seems an awful lot like the type of thing Da Man used to write all the time.

    That is definitely a thing that makes me go, “Hmmmm.”

    #23 1 year ago

Comments are now closed on this article.

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    During Xbox boss Phil Spencer’s session at GDC 2015 today, it was announced Elite: Dangerous would release on Xbox One. Spencer also outlined cross-buy functionality across Windows 10 and Xbox One. Spencer’s talk started off with Frontier Developments announcing Elite: Dangerous for release this summer as a console debut on Xbox One, suggesting the Elite: […]

  • Longbeards Culture Pack available now for Total War: Attila

    The Longbeards Culture Pack is now available for Total War: Attila and it comes with three new playable factions. The Langobards, the Burgundians and the Alamans can be played in both single and multiplayer campaign modes as well as custom and multiplayer battles. A new feature called The Lay of Ybor is also included. It […]

  • Nvidia unveils Titan X as world’s “most advanced GPU” – video

    Nvidia revealed Titan X as “the world’s most advanced GPU” during Epic founder Tim Sweeney’s State of Unreal session a t GDC 2015 today. Nvidia CEO Jen-Hsun Huang took the stage during the panel stating it contains “8 billion transistors,” and has 12GB of RAM. Pricing wasn’t announced, but it was rumored back in January […]

  • Steam sale discounts titles announced for SteamOS

    With many of the year’s most popular games heading to SteamOS, Valve has decided to host sale in celebration. Here’s a short list of titles on sale. The full list of PC, Linux, Mac and SteamOS discounts can be found through the link. The Banner Saga Borderlands: The Pre-Sequel Middle-earth: Shadow of Mordor Batman: Arkham […]

  • PayDay 2 announced for SteamOS, celebrating with franchise sale

    PayDay 2 is coming to SteamOS, Overkill has announced. Still under development, a release date will be announced at a later date. “Making sure PAYDAY 2 is available on SteamOS felt like a no-brainer,” said Bo Andersson Klint, CEO of Starbreeze in the press release. “With PAYDAY 2: Crimewave Edition coming to the next generation […]

  • Magicka 2 has a release date and a crazy new trailer

    Magicka 2 has a release date for PC and the PlayStation 4, and Paradox Interactive has released a trailer featuring “Vlad’s latest lyrical triumph,” which is his rendition of the Game of Thrones theme. Magicka arrived on PC and PS4 May 26 and the game can be pre-ordered on PC beginning today, with PS4 pre-orders […]

  • Nintendo eShop schedule: Don’t Starve: Giant Edition, Never Alone, others

    Nintendo has sent over a list of titles heading to the eShop in 2015. The schedule contains titles such as Affordable Space Adventures, Runbow, Swords & Soldiers 2, Don’t Starve: Giant Edition, Never Alone and Mario vs. Donkey Kong: Tipping Stars. Below a preliminary list of games scheduled to launch in the Nintendo eShop on […]

  • Week 8: Can you win the weekly VG247 GTA Online playlist? Play tonight at 8pm UK time!

    We’re hotdogging tonight. I don’t even know what that means. Eight weeks of ridiculous death. Such a brave, true milestone. We’re going to celebrate two entire months of playing weekly GTA Online playlists with VG247 readers with Hotdogging, a set of six jobs I named completely at random. This one ends with a straight-up border […]

  • Puzzle platformer Four Sided Fantasy coming to PC, consoles in early 2016

    Curve Digital and developer Logan Fieth’s studio Ludo Land are bringing puzzle platformer, Four Sided Fantasy, to PC all major consoles in early 2016. Ludo Land are developing the PC version, with Curve Digital handling the console and Vita versions. Four Sided Fantasy tasks players with venturing across “dreamlike levels” by controlling and manipulating the […]

  • Tropico 5 arrives on PS4 in April – video

    A release date for Tropico 5 on PlayStation 4 has been announced. This is the franchise’s first foray onto PlayStation consoles. It arrived in Europe on April 24 and in North America on April 28. A Limited Edition has also been announced, and it includes The Big Cheese DLC and the Bayo Del Olfato sandbox […]

  • Metal Gear Solid 5: The Phantom Pain Limited Edition PS4 releasing in Asia

    A limited edition Metal Gear Solid 5: The Phantom Pain PlayStation 4 system will be released in Asia. The system and its DualShock controller were designed in collaboration with Konami Digital Entertainment and targeted for the Asia region, per Gematsu. It will be released as part of PS4 Metal Gear Solid 5: The Phantom Pain […]

  • This video shows Sid Meier’s Starships being played on iPad

    Sid Meier’s Starships will be released on iPad alongside Mac and PC, and to give you an idea on how it plays on the tablet, a new video has been released. Watch below as Pete Murray and lead producer Stuart Zissu show off the iPad version. The 4X space-strategy releases on March 12.

  • Wolfenstein: The Old Blood announced as standalone prequel to Wolfenstein: The New Order

    Wolfenstein: The Old Blood, a standalone prequel to The New Order, will release May 5 on PC, PS4 and Xbox One. The game takes pace in 1946, and and players take on the role of B.J. Blazkowicz as he embarks on a two-part mission in Bavaria. Part one, Rudi Jäger and the Den of Wolves, […]

  • Observer Mode coming soon to Evolve as a free update

    Observer Mode will be released for Evolve as a free update for all platforms, 2K and Turtle Rock have announced. The community feature was designed to give Evolve players the ability to observe and add commentary as well as livestream, allowing a sixth user to “passively enter a custom game” with the ability to switch […]

  • Dragon Quest Heroes and PS4 top Media Create charts in Japan

    The PlayStation 3 and PS4 skus for Dragon Quest Heroes were the top sellers on the Media Create charts in Japan, moving a combined 594,749 units. Elsewhere on the chart, The Legend of Zelda: Majora’s Mask 3D was in third place with 39,751 units moved, and last week’s top seller, God Eater 2: Rage Burst, […]

  • Watch Hideo Kojima answer lots of your burning Phantom Pain questions

    What’s better than learning the official release date of MGS5: The Phantom pain? Hideo Kojima talking more about it, of course! Hideo Kojima has decided to answer a few fan questions about Metal Gear Solid 5: The Phantom Pain, to help boost everyone’s hype to insane levels. He talks about the game’s story, his relief […]

  • MGS5: The Phantom Pain Day 1 and Collector’s Edition revealed

    Konami has officially revealed the release date of Metal Gear Solid 5: The Phantom Pain alongside the game’s Day 1 and Collector’s Edition. Metal Gear Solid 5: The Phantom Pain will release September 1, worldwide, as previously leaked. It will be available on PlayStation 3, PlayStation 4, Xbox 360, and Xbox One. The PC Steam […]

  • EU Club Nintendo: Legend of Zelda: A Link Between Worlds soundtrack back in stock

    Club Nintendo members in Europe can once again pick up The Legend of Zelda: A Link Between Worlds soundtrack. For 3000 Stars, members of the program will receive the double-CD soundtrack which features 89 tracks with liner notes from Ryo Nagamatsu and 12 sheet music excerpts. It also comes with 16 Milk Bar Musician pieces. […]

  • HTC apologises over “confusing” Half-Life VR comments

    HTC has misspoke when it talked about Half-Life coming to VR headset Vive. HTC chairwoman Cher Wang has apologised over the comments she made yesterday about the possibility of Half-Life coming to Vive, the VR headset it’s manufacturing with the help of Valve. Sources close to Valve, have indicated to the BBC that the developer […]

  • What do Heists and Daily Objectives tell us about the future of GTA Online?

    Daily Objectives could be more important to GTA Online than Heists. These theories and more, from a giddy Matt Martin. Yesterday Rockstar dropped a bombshell. Not only is it releasing Heists next week – the mythical 4-player missions for GTA Online – but it’s also going to be introducing daily challenges and more modes to […]

  • Breaking down Hardline Premium, is it worth it?

    Having been announced just a few days ago, the Premium service for Battlefield Hardline has been a topic of constant debate among the Battlefield community. Many look at Hardline as a Battlefield off-shoot that will just tide everyone over until Battlefront comes out in the fall. EA has other plans however, announcing a $50 Premium […]

  • Watch Dogs sold more than GTA 5 and FIFA 15 in Australia in 2014

    Watch Dogs outsold GTA 5, and FIFA 15, at retail in Australia last year. According to data obtained by the Interactive Games & Entertainment Association (IGEA) from the NPD Group Australia, last year’s year retail sales charts look a bit different in Australia. The top-selling game was Call of Duty: Advanced Warfare, followed by Watch […]

  • Watch PC footage of The Witcher 3: Wild Hunt from GDC 2015

    The Witcher 3: Wild Hunt has a new gameplay video available that shows a bit of action from the PC version. The video below was captured from Nvidia’s GDC conference live-stream. Developer CD Projekt RED was on hand to show off The Witcher 3: Wild Hunt‘s graphical prowess running on a PC. Thanks, GamesHQMedia.

  • Dying Light: Hard Mode and Ultimate Survivor Bundle out March 10

    Dying Light’s second DLC drop, the Ultimate Survivor Bundle, and the free Hard Mode, have been given a solid release date alongside a new trailer. Dying Light developer Techland has confirmed that the Ultimate Survivor Bundle, the game’s second DLC drop, will release March 10. The DLC is part of the season pass, but will […]

  • Exploration puzzler Ether One is coming to PlayStation 4

    Ether One, the first-person exploration game that puts you in the minds of other people to help change events of their past is coming to PlayStation 4 this year. Ether One is coming to PlayStation 4 this year, developer White Paper Games announced at GDC 2015. A retail version will also be available alongside the […]

  • Larian “murdered” Divinity: Dragon Commander to focus on Original Sin

    Divinity: Original Sin developer Larian talked very candidly about the business side of development and the many unfortunate events that took place for the game to come out as it did. Larian Studios founder Swen Vincke gave a post-mortem on the troubled development of Divinity: Original Sin, and how it managed to overcome all of […]

  • Firewatch probably has the most natural dialogue of any game to date

    Firewatch developer Campo Santo has revealed the first ever gameplay footage of the upcoming exploration game. Firewatch is the first game from super indie studio Campo Santo. The game is set in the Wyoming forests where the player will be exploring the environment and act as a fire lookout. The game features extensive voice-acting as […]

  • White Night launch trailer is a noir thriller trip

    White Night is here, not long after it was revealed and with a mysterious launch trailer. White Night, the black-and-white survival horror set in 1930s Boston, has revealed its launch trailer. White Night is mix of old-school horror, exploration and puzzling solving in an eerie, noir setting. The game’s main mechanic is light. any object […]

  • Free-to-play is “a significant part” of PlayStation’s digital future

    Free-to-play games on PlayStation 4 have seen enough growth that Sony is now considering the model a major part of its future digital business. Sarah Thompson, senior account executive for PlayStation’s free-to-play business said at a GDC panel that Sony has witnessed impressive growth in the free-to-play sector. “We’re really looking at this as a […]

  • Double Fine Adventure Kickstarter documentary releasing free on YouTube

    Broken Age making of documentary Double Fine Adventure will be made available to all. When Double Fine turned to crowdfunding, changing the industry forever, it promised to give an unprecedented look behind the scenes with a professional documentary of the whole development process of Broken Age. That documentary was initially restricted to Kickstarter backers, but […]

  • Gone Home console ports cancelled following Midnight City difficulties

    Gone Home won’t be made available to the console masses after all. Indie hit Gone Home was announced for console release almost exactly one year ago, and we’ve heard absolutely nothing since then. Turns out, that’s because it’s not happening: developer the Fullbright Company confirmed to Eurogamer that the ports have been cancelled. “Our publishing […]

  • Microsoft rang Mojang the day Notch joked about selling

    Minecraft developer Mojang was sold because founder Markus “Notch” Persson made a joke on Twitter. Ever wondered how Minecraft came to be a Microsoft property? It’s actually a pretty great story. Remember when Notch tweeted this? Anyone want to buy my share of Mojang so I can move on with my life? Getting hate for […]

  • Halo: The Master Chief Collection matchmaking update rolling out

    Halo: The Master Chief Collection has been updated to help fix its tragic matchmaking. Again. Now almost four months old, Halo: The Master Chief Collection was still pretty broken as of this morning, with rubbish matchmaking and plenty of other issues to go around. 343 Industries is still trying to fix it, and has today […]

  • Nvidia unveils Shield, an Android 4K Smart TV set top box

    Nvidia has named yet another product “Shield” in an attempt to render us all hopelessly confused. The heart of Nvidia’s GDC 2015 press conference was the Shield, a $200 Android set top box launching in May. Apparently the “world’s first 4K Android TV”, the Shield supports 4K content encoded with h.265. The box runs on […]