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Nintendo: petitions don’t affect what we do, says Reggie

Thursday, 5th December 2013 09:45 GMT By Dave Cook

Nintendo of America boss Reggie Fils-Aime has commented on Operation Rainfall, a petition effort that successfully saw Xenoblade Chronicles, The Last Story and Pandora’s Tower localised in the west. Yet, he feels that these campaigns do little in terms of driving sales.

It comes as Operation Dead Angels is currently petitioning Nintendo, with the aim of getting the original Bayonetta ported to Wii U.

Speaking with Siliconera, Fils-Aime said of Operation Rainfall, “I have to tell you—it doesn’t affect what we do. We certainly look at it, and we’re certainly aware of it, but it doesn’t necessarily affect what we do.

“I’ll give you an example. I mentioned earlier that our head of product development had a bet on X versus Y—we also had a bet around localizing Xenoblade. I wanted to bring Xenoblade here. The deal was, how much of a localization effort is it? How many units are we going to sell, are we going to make money? We were literally having this debate while Operation Rainfall was happening, and we were aware that there was interest for the game, but we had to make sure that it was a strong financial proposition.

“I’m paid to make sure that we’re driving the business forward—so we’re aware of what’s happening, but in the end we’ve got to do what’s best for the company. The thing we know [about petitions] is that 100,000 signatures doesn’t mean 100,000 sales.”

Elsewhere he called the WiiMote gaming’s most significant innovation of the decade, adding, “The WiiMote introduced a completely new style of play that arguably set an industry standard for motion controls, and let the consumer experience games in an entirely new way. The thing, I think, that’s really set Nintendo apart from the competition is its focus on new styles of play.

“We’re always looking for ways to innovate, ways to bring new and fun experiences to the consumer. In the end, it’s all about the software, and all about how you experience that software—and controllers have a huge effect on that.”

What do you make of the above?

Via Eurogamer.

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23 Comments

  1. Gekidami

    B-but… Nintendo doesnt care about money, they’re aiming at a “different market”.

    #1 9 months ago
  2. Djoenz

    If Im not mistaken those are three killer rpg’s which I never played btw. . These petitions are an outcry of fans to deliver those games to the west and all they think about it is is it worth it in terms of sale. . .

    Typical business but this could be bad for future japanese exclusives etc. .

    #2 9 months ago
  3. romuloff

    The mirror image is some sort of subliminal message? :p

    #3 9 months ago
  4. The_Red

    Translation: Fuck Operation Rainfall and other stuff that our fans ask for.

    He could have just as easily said “fuck our fans” and be done with it. Thankfully their fans (Nintendo) are so used to abuse that will pretty much defend anything Nintendo does or says till death regardless of that remark.

    #4 9 months ago
  5. DeVitowned

    I bought all three Operation Rainfall classics. I absolutely would buy Bayonetta as well.

    But he’s right, petitions don’t guarantee sales, neither do preorders. All is a gamble.

    #5 9 months ago
  6. SplatteredHouse

    If you (felt you) had a blank cheque that your fans signed time and again without hesitation…Would you listen?

    I thought, hoped, that with the Wii Nintendo realised the errors begun on N64 (some suggest, though I really enjoyed the games for that system) and amplified on GameCube (not exactly wretched, but a step down – although, it too brought its share of gold in Tales of Symphonia, Fire Emblem: Path of Radiance, the start of an endless wait for Kirby Adventure – oh, and the delightful MK: Double Dash – which, incidentally, they veered completely away from the direction of, and treat as if it never happened, now. After all the CHANCES, they didn’t learn. They haven’t sorted out their technology, and they’ve utterly failed to introduce a modern, appealing alternative to what’s just been released.

    Not only did they not learn, they also failed to release games for everyone, and diversify the pricing structure. They traded one niche, for another, and the new one, fair-weather …Grats, guys!

    #6 9 months ago
  7. Animeboy413

    Just proves Nintendo is out of touch with Gamers

    #7 9 months ago
  8. Animeboy413

    I Love David Cook

    #8 9 months ago
  9. Joe Musashi

    Traditionally, Nintendo’s closed-door policy to what they’re doing and how they’re going about doing it has earned them a lot of mystique – which, historically, they’ve traded on very successfully.

    Whilst they’ve made small steps to opening up (Iwata Asks, Nintendo Direct) these have been extremely one-way and highly controlled methods of delivering information.

    Contrast with people’s expectations today of having accessible figureheads or PR name (Major Nelson, @yosp etc) it shows that the world is moving onwards and being aloof and purposefully out of sync yields increasingly limited returns.

    This is the time to be reaching out and engaging with your [potential] customers, not playing a staring match with them.

    JM

    #9 9 months ago
  10. stealth

    Some of these comments prove the stupidity of the average unemployeed forum dweller.

    @#9

    Nintendo actually engages its audience much more than any other company

    #10 9 months ago
  11. salarta

    I wasn’t aware we had an article on this. Anyway, I made a long post on the forum this time, in reply to monkeygourmet’s topic.

    http://www.vg247.com/forum/topic.php?id=52177&page=1

    tl;dr Reggie and Nintendo have no idea what they’re doing, Reggie saying he’s there to drive business forward is a different matter from actually doing that job, and someone at Nintendo is forcing the Year of Luigi stuff without fan demand backing it but it’s not really doing much for Nintendo now is it?

    #11 9 months ago
  12. monkeygourmet

    @11

    Me too! :)

    #12 9 months ago
  13. manamana

    I think PS4/Vita combo is more attractive than a WiiU (from the hardware/controller side of things). But then, I’ll probably get a WiiU down the road, when the new Monolith title is out in the west …

    #13 9 months ago
  14. fihar

    He’s kinda right though, not all of the people who signed those petitions are going to actually buy the game. Going online and signing a bunch of useless petitions isn’t exactly what I’d call showing commitment.

    A better way to do this was to use the same system as that one 3DS title whose name I completely forgotten by using pre-order money to help fund the localization. If it reached a certain numbers, it’s a go, if it didn’t you get a refund aka the Kickstarter way.

    #14 9 months ago
  15. salarta

    @14: And that’s inconsequential. It doesn’t matter if every person that signed the petition buys the game, if none of them do, or if a million people in addition to that petition’s signers buy it. ANYTHING can go wrong with the game or treatment of it in between the petition and its actual release.

    What Reggie said there was a horrendous straw man approach to the topic because he’s afraid of consumers being more outspoken in demanding what they want, since it would mean Nintendo couldn’t continue to be the insular “we are all gods that answer to no one” kind of company it currently is. A petition isn’t a guarantee of how many people will buy the game. It will NEVER be a guarantee of that. What it provides is a sign of how much interest there is in the game. There are that many people that, in spite of online petitions being seen as worthless in the eyes of most people, still went ahead and signed one because they care that much.

    #15 9 months ago
  16. thiz

    Nothing new really. They are just the first to say it. No one cares about petitions. Of course its important to make your voice heard, but petitions don’t matter no matter how you turn it. I always look at petition starters or petition supports with a little bit of disgust, time they stop being romantic and get a little more real.

    Sorry to destroy your pink cupcake world, but thats how things work.

    #16 9 months ago
  17. Ireland Michael

    Petitions don’t affect what anyone does. They’re hot air, filling up the Internet.

    #17 9 months ago
  18. DarkElfa

    Is this asshat the illegitimate son of some Nintendo board member and their maid or something?! How does he continue to have this job?

    #18 9 months ago
  19. salarta

    @18: He worked for Pizza Hut, he was apparently good enough at his job there and liked Nintendo enough to apply for Nintendo, and he got hired there. His reason for being there makes more sense than Toriyama at Squeenix, whose rising employment in the face of worse and worse failures makes no sense at all.

    Though it looks like Reggie’s mainly there not to help Nintendo along, but to promote things at Nintendo he likes. It’s a common conceit of a fan of something to focus on the things they personally like even if it hurts the company as a whole.

    #19 9 months ago
  20. Clupula

    @19 – My god, can you go one day without whipping out your Toriyama hate boner? This thread has literally nothing to do with Toriyama and you’re spewing your textual diarrhea about him, for some reason!

    #20 9 months ago
  21. Clupula

    Reggie is probably my least favorite exec for any gaming company, ever. First, I don’t like his big giant, stupid pumpkin head. I want to punch him every time I see him.

    And second, he’s always been the biggest, most clueless P.R. drone there is. He is a huge example of how out of touch Nintendo is. Remember how surprised he was that one E3 when Nintendo’s big announcement was Wii Music, that people were saying Nintendo had a bad showing?

    Because he’s a giant tool. Nay. The man is a fucking tool shed.

    #21 9 months ago
  22. sebastien rivas

    Gosh Reggie is smart in saying 100.000 petitions does not mean 100.000 sells.
    Though to get the point further, it means somegamers are intetested in the game whom value up the platform which in the end drive platform sells from hear to mouth and in the end would probably sell more than 100.000 (let alone platform sell boost).

    A good question to Reggie is.
    WHAT GOOD IS THE BEST ACHIEVEMENT OF A DECADE IF NO ORC TOO LITTLE MEDIA INTEREST GAMERS?

    where is my benny hill music when I need it.

    #22 9 months ago
  23. Clupula

    @10 – Hmmmm…that comment seems an awful lot like the type of thing Da Man used to write all the time.

    That is definitely a thing that makes me go, “Hmmmm.”

    #23 9 months ago

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