Xbox One launch biggest in Australia’s history, says EB Games

Thursday, 21st November 2013 22:41 GMT By Brenna Hillier

Xbox One released overnight in Australia, proving the most successful console launch the nation has seen to date, accoridng to one specialst retail chain.

“We’re proud to announce that this was officially the biggest launch in Australian gaming history,” EB Games Australia merchandising director Shane Stockwell said in a press release.

“EB Games has been operating in Australia for over 15 years, and we have never seen anything remotely like this before – it’s an extremely good time to be a gamer.”

“What we’re seeing here is absolutely unprecedented. When you’ve got literally thousands of people showing up to hundreds of stores across the country, you know that the gaming industry is a bigger deal than it has ever been before,” national brand, event and engagement manager Debra McGrath added.

EB Games expects demand to outstrip supply “in a few days”.

“It is looking very likely that we will be sold out of stock extremely soon,” Stockwell added.

EB Games opened 317 stores nation wide for the launch last night, and Microsoft lit up various Sydney skyline features in green. No sales figures have been released yet, so it’s not clear whether Microsoft the Xbox One set a sales record or whether EB Games’ comments refer to attendance at launch events.

Of course, there’s another bid for the sales record just a week away; the PlayStation 4 launches in Australia on November 29, when it also rolls out to Europe and selected further territories.



  1. fengato

    Still plenty of stock out there at multiple retailers in Vic Oz.

    #1 1 year ago
  2. GK

    it is bigest until PS4 will come :)

    #2 1 year ago
  3. Christopher Jack

    Well Sony did ignore the exchange rate & charged $549 while the Xbox One is $599. Doesn’t help that they want $89 for the PlayStation Eye bringing the potential combo to $629. The controller is also $20 more however it does include rechargeable batteries but on the flip side of the coin those batteries only last 7 hours before needing a recharge(stupid pointless light).

    In the end I’d still personally pick PS4, I’d probably just import it though. I expect overall initial sales to be very similar but I’d also predict a slight lead for Sony- both here & in the UK. PS4 will dominate Europe & Asia.

    #3 1 year ago
  4. The_Red

    This is a wild guess but I think whichever next-gen system makes it first to one country, it will have the biggest launch in there whether it’s PS4 or XBO.

    #4 1 year ago

Comments are now closed on this article.