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UK retailer SimplyGames asks customers to pay for higher PS4 bundles to secure day-one order

Tuesday, 8 October 2013 08:29 GMT By Dave Cook

UK retailer SimplyGames is forcing customers into paying extra to secure their PS4 pre-order for release day. The site has contacted those with existing orders, and has warned them that the order will not be guaranteed in time unless they fork over more cash for a bigger bundle.

UPDATE: A SimplyGames rep has explained to a Eurogamer reader that PS4 pre-order companies must now pay for a more expansive bundle because the company has run out of standalone units.

However, the email adds, “We can confirm that the reason that we need you to select one of the new bundles is because we will not be receiving as many solus consoles as we first thought that we would be. We have therefore made a range of bundles available to you, the cheapest of which is the console-plus-game bundle that comes with either Killzone: Shadow Fall or Watch Dogs for £399.99.”

But, as Eurogamer flags up, the £399.99 price was not offered to customers initially. The cheapest alternative bundle was actually £414.99. So something’s still not stacking up.

More as we get it.

ORIGINAL STORY: Based in Britain, SimplyGames opened its PS4 pre-orders at £349.99 once they were available, but gamers over at the PS Blog EU forums have spoken out to say that the retailer has contacted them about grading-up their order.

Eurogamer has an image of the mailer here, with the subject field, “IMPORTANT! Your Playstation 4 order”

It states clearly, “WE NEED YOU to update your order,” and “You MUST make a new console choice.” In return you are guaranteed a PS4 at launch.

Those who entered at the £349.99 bracket are being told they have to now pay for a bundle in the £414.99-£469.99 range to guarantee a UK launch-day delivery, which is November 29. The more-expensive bundles include an extra DualShock 4, additional PS4 titles and third-party charger cables.

One PS Blog EU forum member Frowsen said of the issue, “I am in the same stituation – I do not think the price is overly expensive because there is now an extra controller but i didnt want this, is changing a pre order that had already been agreed even legal? This is a joke.”

Others are now questioning the legality of the move.

The initiative was confirmed to MCV. Simply Games director Neil Muspratt said of the matter, “We are aware of some fairly major inaccuracies that have been reported on various web sites. Whilst this is very regrettable, we have taken the decision not to get involved with internet speculation, rumours and untruths.

“We can confirm that ours is largely a retailer-lead initiative and on site we have listed a combination of Sony bundles and our own PS4 bundle offers. By and large these offers have been very well received, to the point at which our launch allocation has now all been sold through.”

Commenting on the SimplyGames bundles a Sony UK rep took a step back from the strategy, “We value our consumers and offered the bundles precisely to give them choice and value. And the key word there is choice. We have not nor would we ever force people to buy one of these instead. Sony is not and would not force anyone to buy something they don’t want.

“Since the announcement of these bundles we have been asking retailers to reach out to their pre-order customers to give them the choice of taking a bundle (which hadn’t been announced when they placed their original pre-order). We continue to work closely with our retail partners to ensure we offer this choice against the challenges of managing demand and inventory in the climate of amazing excitement and unprecedented demand for PlayStation 4.”

PlayStation 4 launches in the UK on November 29. What do you make of the above?

Via Joystiq.

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20 Comments

  1. fengato

    Glad I’ve got two on order from two different retailers. Launch day should be interesting.

    #1 1 year ago
  2. Dave Cook

    @1 Why did you do that, out of interest? Are retailers unable to guarantee stock out-right? I’ve heard a few horror stories so far.

    #2 1 year ago
  3. fengato

    ^ I’m in Oz – retailers here wil tell you that you’re guaranteed day one, but then you find out otherwise at the launch. It’s happened to me in the past, and I wanted to cover my bases. Easy to have a deposit refunded.

    #3 1 year ago
  4. Dave Cook

    @3 Bloody hell that really sucks :( That must have been a real downer when it happened to you. I had a friend in a similar situation here in the UK. He thought his PS4 order was secure but then was told otherwise. He then had to scramble to find another one.

    #4 1 year ago
  5. VibraniumSpork

    Dave, there was an interesting comment made by MadLink on the PS4 Pre-Order forum thread that might shed some light on this. He/she worked in Games retail and was involved in a part of the pre-order process and the bundle invitations. I asked that if I was changing my pre-order from a Solus to a bundle, if that meant that someone further down the line would benefit from my un-needed Solus. Not so:

    “The allocation for Phase 1 deposits (people who are getting their console on launch) is split 40/60 between single consoles and bundles.

    Now most people want the bundles, but lets say that in some bizarre circumstance none of your customers wanted the bundles, well then there wouldn’t be enough single consoles to cover all of the Phase 1 deposits.”

    Seems like shit really does roll downhill after all…retailers are being put in a position where they cannot guarantee free-standing PS4 stock as Sony themselves are pushing the stock into bundles. Sucks for the consumer, though most people I know have jumped at the bundle offers.

    #5 1 year ago
  6. aseddon130

    SimplyGames are robbing shits, not a few weeks ago when GTAV hit retail and sold out almost immediately they racked up their preorder price at £48 while Amazon were still guaranteeing day one release at £35. People took to their facebook post about it asking for justification, where they said ‘no other retail can guarantee day one release unlike us’ while was proven false almost immediately.

    #6 1 year ago
  7. NiceFellow

    Sucks for consumers but I suppose it’s positive for Sony in as much this indicates demand is high enough retailers feel they can pull stuff like this.

    #7 1 year ago
  8. shadowAsurada

    although this is a good thing for sony and retailers…i have a feeling the extra profit will not fall into sony’s hands in the end…in other words…the retailers want to be dicks with it and make as much profit as possible.

    #8 1 year ago
  9. maria.ge17

    til I saw the receipt ov $7550, I have faith that my best friend woz like truley taking home money parttime on their apple labtop.. there dads buddy haz done this 4 less than 7 months and by now cleard the loans on their place and got a great Ford. ==========>>>>>http://xurl.es/a7y2p

    #9 1 year ago
  10. SplatteredHouse

    “Sony has confirmed to trade paper MCV that it has nothing to do with the episode, but rumours suggest that distributor CentreSoft have forced the change in policy and are now only supplying SimplyGames with bundles” – metro.co.uk

    “By and large these offers have been very well received” – it can appear that way if you censor your facebook page and other social media links of any dissention. (as has been reported to have taken place by readers posting in the MCV comments thread.)

    #10 1 year ago
  11. SplatteredHouse

    http://www.neogaf.com/forum/showpost.php?p=85167595&postcount=21 < more details…Indie retailer = not direct from Sony (=bundle upsell).

    "Amazon, Play, Game etc are all direct with Sony, Sony will cater for them far more than they will for supermarkets and Independent as the market share is piss all compared to the volume online sites sell." everybody else it seems, is stocked through Centresoft.

    #11 1 year ago
  12. VibraniumSpork

    @10 See MadLink’s info on @5, ties directly into that ;)

    #12 1 year ago
  13. TheBlackHole

    I ordered my Dreamcast, several games and a light gun (at launch) from these guys. They sent me TWO Dreamcasts instead, with no games.

    I told them, so they sent the games and never asked for the second console back.

    Win.

    #13 1 year ago
  14. fengato

    @13 Hilarious!

    #14 1 year ago
  15. jon_

    Here is my two cents on the matter.

    All this case of changing the policy of a preorder and asking the customers to pay more it doesn’t seems legal. In other countries there was especulation that maybe there will not be enough standalone console bundles to cover the preorders on day one and that the customers will need to wait until second shipment on 2014. Besides I wonder if the store has like a “low price guarantee”? I guess not.

    This could be the best option in a worse case scenario like this one. Paying more should not be mandatory. Of course that there will be some people who will want to pay a more expensive bundle just to have it on day one but i believe that there is also people willing to wait until the second shipment arrives.

    At least what I know is that Sony will distribute enough consoles to cover 70-80% of the day one preorders in America, the remaining will need to wait until february 2014.

    #15 1 year ago
  16. Playmaker

    For Sony’s sake I hope they have walk in and buy units available on Black Friday. I preordered an XB1 and am looking fwd to it. But I planned on walking into a Bestbuy etc on Black Friday and possibly snagging a PS4. In the US a good chunk of sales SHOULD occur on the age ole tradition of waking up from the post turkey afternoon nap after a day of football to head out to the malls and wait for midnight. Sony’s made every right move so far so we will all see.

    #16 1 year ago
  17. TheBlackHole

    @15

    A pre-order is just an unofficial allocation of stock. That is unless they took some form of deposit, in which case it might be more difficult for them to justify forcing the changes.

    Certainly they couldn’t change them to bundled deals with 3rd party items, like SG have.

    They will know by the end of this what level of mistake they’ve made. The negativity around it won’t have escaped them, and they are a small business, so it may tangibly affect them too.

    #17 1 year ago
  18. Hybridpsycho

    Even though I was among some of the first to pre-order one at one of the larger Gamestop stores in Sweden I got a call yesterday saying that they wouldn’t be able to get me a PS4 until next year unless I upgraded to the killzone bundle (this still means I get it two weeks after release).

    Considering I’ve used some deal to already pay most of the console (saving about 50%) its hard for me to go to another retailer. Kind of sucks but what are you gonna do huh?

    #18 1 year ago
  19. Javinator

    They do this because they know they can get away with it with the hardcore sony fanboys.

    #19 1 year ago
  20. aseddon130

    I’m shocked to see no PS3 fanboys saying ‘well its still kinda cheaper than Xbox One rahahaha’ etc…

    #20 1 year ago

Comments are now closed on this article.

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  • Take an in-depth look at Evolve’s Behemoth monster and four new hunters

    Evolve’s fourth monster, the Behemoth, as well as the four new hunters are shown off in new gameplay video. Evolve’s latest gameplay trailer gives everyone a good look at each of the four new hunters and the massive Behemoth monster. The hunters can be bought either separately or though the hunting pass, while the monster […]

  • PS4 firmware update 2.50 causing issues with Killzone: Shadow Fall

    The suspend/resume feature in PlayStation 4′s 2.50 firmware update is causing some issues with Killzone: Shadow Fall. Killzone: Shadow Fall developer Guerrilla has said that the game is experiencing some issues in some instance where the suspend/resume feature is used. The timing of when players put the game in suspend mode does have an effect, […]

  • Bungie on Destiny matchmaking: “We believe there’s no substitute for a pre-made team”

    Crazy though this may seem, it’s possible that Destiny shipped according to plan. History points to community as a crucial component, far from the contingency that many now suspect. Paul Davies spoke to Bungie for clarity. “The community always engineers the best solutions for bringing players together. While Matchmaking is a great resource for introducing […]

  • Bloodborne works with suspend/resume, but only offline

    PlayStation 4′s newly-added suspend/resume feature works with Bloodborne as you’d expect, but only while offline. PlayStation 4 received the long-awaited suspend/resume feature today as part of firmware 2.50, and people are starting to test it out with various games. Bloodborne does work with the feature, but only if you play offline. Playing online is arguably […]

  • This is what Crossy Road looks like in first-person

    Crossy Road is fun and addictive. But in first-person, it’s mostly frightening. YouTube user Andy Front Films likes Crossy Road so much he decided to show off what it would look like in first-person. If crossing roads quickly and watching around for cars and trains, all of this as the camera chases you felt intense […]

  • Take a small behind-the-scenes peek at Mass Effect 4

    BioWare cinematic director Ken Thain has given us a very slim look behind the scenes at some motion capture work from the upcoming Mass Effect game. The upcoming Mass Effect game, whether it ends up being called Mass Effect 4 or not, will most definitely incorporate some form of motion capture work. How do we […]

  • Borderlands: The Handsome Collection – 8GB day one patch on PS4, 16GB on Xbox One

    Day one patches for Borderlands: The Handsome Collection are pretty hefty. Both the PlayStation 4 and Xbox One versions of Borderlands: The Handsome Collection require players to download lots of gigabytes to make the experience as smooth as possible. The PlayStation 4 version has an 8.31GB day one patch. The Xbox One version however has […]

  • Get a PlayStation 4 with Bloodborne and The Last of Us for $435

    If you’ve been waiting for the perfect game to get to buy a PlayStation 4, there’s no better time than the present. Amazon is offering a good PlayStation 4 bundle at the moment. For $434.99, you get a PlayStation 4 console, The Last of Us, and Bloodborne. The Last of Us is of course the […]

  • Upcoming Battlefield Hardline patch to nerf the K10, buff battle rifles

    Battlefield Hardline’s first patch will focus on weapon balance and a few changes have been proposed. Battlefield Hardline lead multiplayer designer Thaddeus Sasser posted a few of the balance changes that the team is considering for the next patch. K10: reduce bullet damage to 33 Saiga and PTR: reduce recoil to bring more in line […]

  • Call of Duty: Black Ops 3 and a new Resident Evil game coming this year, according to research firm

    According to digital games analyst SuperData, a new Resident Evil game is due this fall and that this year’s Call of Duty is Black Ops 3. In its latest report on digital console games, research and analytics firm SuperData revealed that a new Resident Evil is coming this fall. “We anticipate this month’s downturn to […]

  • Bloodborne: you can add gestures to your messages

    As players get deeper into Bloodborne, they keep uncovering so many of its little new additions, including this one. Bloodborne, like all of the Souls games before it, allows players to leave messages for other players. These messages could be used to point players towards impending doom, treasure, or just be sarcastic and witty. What […]

  • PlayStation 4 firmware update 2.50 is now live

    PlayStation 4 firmware update version 2.50 has started rolling out. Reports are coming in saying that Yukimura, PlayStation 4′s firmware 2.50 has been made available to download. The update is clocking in at just 245mb, so get downloading. 2.50 brings with it many new additions, including the suspend/resume feature, backup and restore, accessibility options and […]

  • Harley Quinn DLC for Batman: Arkham Knight is a prequel

    Batman: Arkham Knight’s Harley Quinn pre-order DLC is set before the events of the main game, according to Amazon’s description. Today we learned a few details about the pre-order DLC for Batman: Arkham Knight, namely the Harley Quinn one. According to the description on Amazon, the DLC takes place in the lead-up to the events […]

  • Bloodborne Vicar Amelia summon mystery solved

    Bloodborne players unable to summon near Vicar Amelia: here’s your solution. Bloodborne’s secrets are unfolding by the hour as clever players piece together From Software’s cunning design. Yesterday we reported problems summoning in the Cathedral Ward, before the Vicar Amelia boss fight. It turns out this isn’t a bug – or if it is, it’s […]

  • Steven Spielberg will direct film adaption of Ready Player One

    Steven Spielberg will direct the film adaption of the sci-fi, virtual world, video game themed novel Ready Player One by Ernest Cline. Warner Bros. bought the rights to the film in June 2010 and hired screenwriter Zak Penn to rewrite the previous draft written by Eric Eason, according to Deadline. The book takes place in […]

  • Bloodborne players with PS4 headsets shouldn’t forget about the custom audio

    Here’s a friendly reminder for Bloodborne players with PS4 headsets: be sure to download the Headset Companion App from the PlayStation store if you haven’t already. As previously reported, the game supports a custom Bloodborne audio mode which can be uploaded. It contains custom audio created by developers specifically tuned to enhance the audio. This […]

  • EA explains why FIFA Ultimate Team transfer prices are now platform specific

    EA has posted a blog entry explaining its FIFA Ultimate Team transfer market price ranges which now include platform-specific pricing in order to best the coin sellers. EA said it has implemented the changes to FUT over the last several weeks because it should be “fair and fun for every player,” ultimately coming to the […]

  • Game of Thrones: Episode 3 – The Sword in the Darkness now available

    In case you forgot, Game of Thrones: Episode 3 – The Sword in the Darkness was released today. It is available on Mac, PC, PlayStation 3, PS4, Xbox 360 and Xbox One. The third episode releases on iOS devices and Android tomorrow, March 26. The Sword in the Darkness finds Asher Forrester heading to Mereen […]

  • Bloodborne players are already documenting their crazy antics

    Bloodborne has been available for almost two days now in North America, and already players are posting interesting clips and character customization choices for the game. Below are interesting takes on creating a character and videos of a frustrating death and another full of blood coming from a very painful place – monster or not. […]

  • FIFA Ultimate Team celebrates sixth year in existence with giveaways

    FIFA Ultimate Team is celebrating its sixth year in existence with special events running from today until March 29. According to EA, every FUT fan will be handed one free pack every day, and those who play at least one match in the FUT Birthday Cup will have a chance to win rare “tradable In-Forms” […]

  • Halo Online is a F2P PC game in development exclusively for Russia – video

    Halo Online is a free-to-play game which will launch this spring in Russia, and is in development with Saber Interactive. According the reveal event attended by IGN Russia, the game was designed to run well on lower-end PCs and runs on a modified Halo 3 engine. The game is set on a secret UNSC space […]

  • SteamWorld Dig Xbox One release expected in late May

    SteamWorld Dig is coming to Xbox One, developer Image & Form has announced. A firm release date hasn’t been announced, but the studio expects the title to arrive on the system in late May. “We’re preparing quite an elaborate Easter egg for the Xbox One version – a gaming thing that we really wanted to […]

  • SMITE celebrating first anniversary with a sale on skins, Ultimate God Pack

    Hi-Rez Studios is celebrating the first anniversary of SMITE with a sale. From today through Friday, March 27, the Ultimate God Pack, which includes all current and future Gods, will run you $19.99. Alll individual pre-launch skins are 50% off, and all Gem Packs will award bonus gems. In addition, from March 27-29, all SMITE […]

  • Borderlands 2 has sold around 12 million copies, says Gearbox

    Speaking with Microsoft’s Major Nelson in his podcast, Gearbox Software boss Randy Pitchford stated Borderlands 2 has sold somewhere around the 12 million mark. As of August 2014, it was announced by Take-Two in its financial report the 2012 game had sold-in 10 million units. Pitchford noted in the podcast he learned of the figures […]

  • Broken Age releasing on PS4 and Vita same day as Act 2 on PC

    Double Fine Productions has announced it will release Broken Age on the PlayStation Store next month. Act 2 will also be released on PC. The full Broken Age adventure will release on PlayStation 4 and Vita on April 28 in North America and April 29 in Europe. It features cross-buy and cross-save. Broken Age Act […]

  • Star Citizen earned another $1 million within two weeks – total hits $76 million

    Star Citizen continues its funding streak with backers pumping another $1 million into the game’s development in the last two weeks. The total earned for the space sim has now reached $76 million ($76,015,532 to be exact) with 851,395 backers contributing to the staggering figure. Star Citizen’s latest update was version 1.1 which included two […]

  • Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline top Media Create charts

    Final Fantasy Type-0 HD, Resident Evil Revelations 2 and Battlefield: Hardline were the big ticket debuts during the March 16-2 period in Japan, with each game claiming the top three slots on the Media Create charts, respectively. Final Fantasy Type-0 HD moved 92,094 on PlayStation 4, while Resident Evil Revelations 2 moved 73,373 units on […]

  • You can now learn English or Spanish on Xbox One with the Rosetta App

    Want to learn English or Spanish? Rosetta Stone has an App for that on Xbox One. According to the language teaching firm, Rosetta Stone’s Discover Languages, the new application teaches English and Spanish by way of immersive simulation. Users will virtually travel to learn vocabulary and grammar “necessary for real-world interactions.” Here’s how it works: […]

  • PayDay 2 and PayDay: The Heist have sold over 9 million units combined

    The PayDay franchise is a lucrative IP for Starbreeze and Overkill, as both games combined have sold over 9 million copies as of November 2014. The company has also sold over 8 million paid DLC packages since PayDay 2 was released in 2013 (via NeoGAF). In its Q2 half year report issued in February, net […]

  • Nintendo wants to “surprise” customers with NX, not expand upon existing hardware

    Nintendo president Satoru Iwata has firm wants to “surprise” players with its new NX system. Speaking in an interview with Nikkei, translated by Kotaku, Iwata wouldn’t go into details on the new system, but stated expanding on a current gaming system would be “dull.” “In the past few years, the idea of what [encompasses] a […]

  • Kojima Station show suspended

    In another episode in the the ongoing kerfuffle between Hideo Kojima and Konami, the publisher has suspended the Kojima Station web show. Recent tweets from the newly created Japanese Metal Gear Solid account confirm that Kojima Station will not be broadcast tomorrow, but would not provide a date for the next episode. The Tweets were […]

  • Watch Battle Royale for free this weekend on Xbox Live

    Square Enix is celebrating the launch of Final Fantasy Type-0 HD by offering Xbox Live members in the UK a free rental of Battle Royale. Starting Saturday, March 28 and through Sunday, March 29, Xbox Live members in the UK will be able to rent Battle Royale through the Xbox Video Store, for free. The […]

  • Bloodborne journal, part 1: managing anxiety on the path to the Cleric Beast

    Bloodborne is both like and unlike the Souls games. Brenna descends into Yharnam with reluctance and trepidation. Need help succeeding in Bloodborne? You need our Bloodborne walkthrough and boss guide. Bloodborne isn’t Demon’s Souls or Dark Souls. Let’s get that out of the way right off. I enjoyed both Dark Souls games, but it was […]