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Sony and EA’s relationship is solid despite exclusivity deals signed with Xbox One, says Ryan

Saturday, 14th September 2013 18:52 GMT By Stephany Nunneley

PlayStation Europe boss Jim Ryan insists Sony and EA have a good relationship, despite exclusive deals signed with Microsoft and Xbox One such as the FIFA 14 giveaway.

Speaking with MCV, Ryan said Sony doesn’t plan on countering such deals with ones of its own.

“We have over 1 million pre-orders, so why would we need to do that? We had to switch off day one pre-orders, we are now onto day two, so why would we pour gasoline onto the fire? Platform holders and publishers run pre-order campaigns, and if you need to increase momentum then they dial it up a little bit with some promotional stuff, it’s a rational thing to do,” he said.

“But do we need to do that? No. It’s common knowledge that EA has done a deal with Microsoft, but all of its games – Battlefield, Need for Speed, FIFA – are all on PS4. In fact, the only platform you could play Battlefield 4 at gamescom was on PS4. Try and find that on Xbox One.”

While Ryan wouldn’t disclose how the 1 million pre-orders were split by region, he said Europe was “right up there” with North America and that part of the system’s momentum ahead of launch has everything to do with the company’s PS4 message.

“We have learnt a lot of lessons from last time around – there were a number of things we did on PS3 that we would not knowingly repeat,” he said. “We sat and reflected and soul searched a lot, and we decided early on that we wanted to be single-minded in our pursuit of the gamer with PS4. And that is what we’ve done, and we have set our policies, our design principles and the rest of it with that in mind.

“From the start, people have had a clear idea of what PS4 stands for and they can either take it or leave it, and it seems like lots of people want to take it. There’s no ambiguity. There’s no confusion. And it has helped us gain momentum ahead of launch.”

Sony releases its PlayStation 4 in North America on November 15 and in Europe on November 29.

Thanks, II-WAR-STEINER-II.

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23 Comments

  1. Unknown_Gamer

    Inb4 EA Announces 3 Exclusives for PS4 !

    #1 1 year ago
  2. Erthazus

    PS4 message was good. At least I got that it is a Gaming console not a fucking VCR with 3 OS’s inside it with Metro UI.

    #2 1 year ago
  3. Major Mayhem 70

    That still plays games.

    #3 1 year ago
  4. taternuggets

    “We’ve already sold a boatload of consoles so why would we do something that would benefit our customers?”

    #4 1 year ago
  5. salarta

    @4: More like “We’re already selling so many consoles that we’re having trouble keeping up with demand as it is, so why make it harder on ourselves with unnecessary sales gimmicks?”

    #5 1 year ago
  6. FuntimeBen

    EA will go where the money is. SONY did not have a lot of spending cash this time around. After the PS4 launches, they will have a lot more people on PS+ and tons more cash on hand to make the back-alley deals Microsoft made with EA.

    Microsoft has an edge on their AAA exclusives, SONY has an edge with indies. Personally I’ll buy any console Naughty Dog develops for… oh and Battlefield 4. MUST HAVE BATTLEFILED 4!!

    #6 1 year ago
  7. eaglerapida13

    “so why would we need to do that?”
    because for more money $ony

    #7 1 year ago
  8. wally10975

    People don’t get it, you want Fifa on PS4? In totaly it will cost you 460, compared to 500 on xbox, their value is still better is what they are saying. Btw @6, Naughty Dog is a Sony owned studio, so they will always be on a PlayStation console.

    #8 1 year ago
  9. MangoMantang

    Battlefront PS4 exclusive.

    #9 1 year ago
  10. II-WAR-STEINER-II

    EA can sucks dicks okay we need The Last Guardian no crap by EA so EA get good… Fuck off Battlefail and other crap

    #10 1 year ago
  11. Cort

    Nobody is in the business for charitable reasons, though I think the balance between the two for most publishers and developers is probably very different. Nobody can blame EA for taking a deal which enhances their balance sheet, whoever signs the cheques. Though I suspect they may be preparing to evaluate their position in the new year when the first quarter results are in for the new generation of consoles.

    TLG? I’m wager we’ll never see the game and Japan Studios will just use all the work as technical experience to share with first party devs for other games.

    #11 1 year ago
  12. Cort

    “balance between the two”

    I meant between money and the love of games/the art.

    Need an edit button for the mobile site.

    #12 1 year ago
  13. II-WAR-STEINER-II

    Look, EA is only watching where the money is, for example that day 1 stunt with MS -__- c’mon dudes… EA is the next THQ

    #13 1 year ago
  14. Cort

    EA won’t be the next THQ if it keeps on making good money. That’s the whole point. Businesses that don’t make any money mysteriously also stop making any products if they don’t change and turn things around before their investors or creditors lose patience.

    #14 1 year ago
  15. II-WAR-STEINER-II

    We need to stop buying bullshit but every retard buy FIFA and BF so what’s wrong with you -__-

    I don’t need FIFA9999999 or anything like this. Where is the quality at this days? Devs must thinking “Gamers are totally retarded” WTF?

    #15 1 year ago
  16. torjs99

    @ #10

    i hear you brother

    #16 1 year ago
  17. Major Mayhem 70

    For the right amount of $$$$$ you can buy an exclusive from Respawn. I mean EA.

    #17 1 year ago
  18. antraxsuicide

    It’s because Sony platforms don’t sell software well. How an exclusivity deal works is that you pay for the copies that won’t be sold on the other platform. So for MS, they only have to pay for the Sony copies (which is small). Sony would have to buy all of the MS copies (which they can’t afford) to get a deal.

    #18 1 year ago
  19. sg1974

    @18, When you divide average attach rate by time on market, the attach rate isn’t that different for the 360 and PS3.

    #19 1 year ago
  20. DSB

    @19 …. Who would ever divide attach rate by time on the market? That makes absolutely no sense.

    #20 1 year ago
  21. antraxsuicide

    @19 As DSB said, that’s not how it works.

    PS exclusives underperform compared to MS exclusives. 3rd party games almost always sell better on the Xbox. Just look at SR4: if MS wanted that game to be exclusive, they’d only have to pay for half of what Sony would, and they’d make more money since they would sell twice the copies.

    Until Sony fixes the problem of their userbase not buying any games, they’ll continue to see small profits.

    #21 1 year ago
  22. freekid200

    @ANTRAXSUICIDE In what world are you living in? When has PS exclusives ever underperformed? Uncharted, The Last Of Us, God Of War, Beyond, Grand Turismo, infamous, Kill zone…..all game of the year material! What does Xbox have, Halo and Gears of war, that’s it!

    “Until Sony fixes the problem of their userbase not buying any games, they’ll continue to see small profits.”

    Where the fuck are you getting all this info?!?! And by the way, PS3 has sold more world wide than Xbox 360.

    #22 1 year ago
  23. Lv01

    and continuing on from #22, there seem (if any of the preorder number sources are even the slightest bit accurate) that due to the higher amount of PS4 preorders that there will be more PS4s in homes than xbox ones. so… the ‘potential’ to sell a copy of a game is larger to PS4 than it is to xbox one. therefore, seeing as NO ONE can predict the future and predict if MORE xbox one users would buy FIFA compared to PS4 users (and seeing as there will be more PS4 users, that would need to be a lot of PS4 users not buying FIFA) microsoft would have needed to spend MORE money than sony for such an exclusive.

    and who says PS4 users dont buy games?! what else are they buying?!? seeing as PS4 has already been targeted as the more game-centric console compared to the all-in-one entertainment system of the xbox one, and then seeing that PS4 is leading the preorder charts (presumably), it would seem that Ps4 is the place to be for people who buy games.

    #23 1 year ago

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