Wed, Jul 24, 2013 | 15:13 BST
SimCity has moved over 2 million units since March
SimCity sales have passed two million units since its release in March, and according to EA labels president Frank Gibeau, the company is “lucky” to have so many fans of the franchise who stuck around after such a “rough launch.”
Speaking in a wide-ranging interview with VentureBeat, Gibeau said the botched launch was down to underestimating demand.
“In retrospect, our biggest takeaway is that we are lucky that SimCity has an enormous number of loyal fans,” he said. “That first week after launch was really rough — an experience nobody wants to live through again.
“Since then, we’ve sold more than 2 million units, and the number of people logging in and playing is holding steady. SimCity is a success. However, underestimating demand in the first month was a major miss.
“We hope that the game and the service we’ve provided since then meets the fans’ high standards.”
Last night during a call to investors, EA noted a 76% increase in digital sales year-over-year, thanks to Battlefield online offerings and the firm’s mobile games sector. $177 million was contributed through free-to-play and DLC via PC and consoles and full game downloads on PC contributed $37 million, up 12% thanks to Battlefield 3 and The Sims 3.
Digital net revenue hit $482 million compared to $342 million year-over-year.