Thu, Jul 18, 2013 | 02:30 BST
Infinity Blade 2 drew 5.7 million downloads during Apple promotion
Apple fans definitely took advantage of a promotion offering free games for iDevice, with Unreal Engine poster boy Infinity Blade 2 attracting whopping numbers.
Chair Entertainment’s Laura Mustard told AllThingsD the game was downloaded 5.7 million times during the promotion.
On Monday alone, Infinity Blade 2 attracted 1.7 million downloads. That’s three times as many downloads as the iOS-exclusive gets in a week.
Infinity Blade is normally $7, but was one of five games offered for free during the App Store’s fifth birthday celebrations. Chair and parent company Epic may make some money out of the deal, as Infinity Blade 2 does support in-app purchases, but Mustard said Chair’s not counting on it.
“While we normally notice an increase at times when we’ve done free promotions, we don’t think it’s significant, because the game is balanced in a way that does not require any in-app purchases,” she said.
But the promotion will still boost Chair’s revenues; the original Infinity Blade, which costs $6, made two and a half times the sales of the week before, and $3 eBook Infinity Blade: Awakening saw an increase of about 70% week-on-week. Storming up the download charts isn’t to be sneezed at, either.
Infinity Blade’s franchise sales are close to 50 million.