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PS4 price not determined by Xbox One RRP announce – Tretton

Tuesday, 2 July 2013 02:27 GMT By Brenna Hillier

The PlayStation 4′s price tag was decided well in advance of Microsoft’s E3 2013 Xbox One conference, SCE America boss Jack Tretton has said.

Microsoft was the first of the two competing platform holders to present at E3 2013, and revealed a $499 launch price for the Xbox One. Sony’s immediate follow-up of a $399 RRP for the PlayStation 4 had the cynical thinking that the company had deliberately undercut its rival in the break between conferences – which is, of course, kind of ridiculous.

“A multi-billion dollar publicly traded corporation makes those decisions months and months in advance,” Tretton told IGN in an episode of Up At Noon, as transcribed by Polygon.

“We felt we had a great value proposition that people would respond to but you don’t know how you’re going to be positioned against your competition. We felt good about it regardless of where our competition came in, but lower is better than higher, we learned that with PlayStation 3.”

In fact, Tretton wasn’t even watching Microsoft’s gentle collapse.

“We were doing rehearsals and I was going through my stuff. I heard a little bit of applause and I figured if there was applause and it was in our arena that was probably good news,” he said.

The executive said he was elated to have “won” E3, receiving several bouts of ovation during Sony’s E3 conference, but knows the console war is still to be fought.

“I really had to allow myself to enjoy the moment for a couple of minutes after the press conference finished and then you kind of have to shake it off and say, ok, day one of a ten year battle, and we have to win the consumer’s support one consumer at a time, so it’s back in the trenches,” he said.

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18 Comments

  1. wildBoar

    So IGN’s full of shit.. Who knew right?

    #1 2 years ago
  2. SlayerGT

    Good episode of Up at Noon.

    #2 2 years ago
  3. melonbuster1

    Bullshit. . Lol

    #3 2 years ago
  4. Bam007

    It’s okay. Just like the PS Move, the PS4 camera thing will also become pointless within the first 12 months of its release.

    #4 2 years ago
  5. machy

    option is a power for consumer .. thx sony

    #5 2 years ago
  6. TheBlackHole

    “PS4 price not determined by Xbox One RRP announce”

    Except that it was, because Sony made a very conscious decision fairly late on to make the camera optional, not mandatory, thus cutting a good chunk of money off the base price.

    #6 2 years ago
  7. DrDamn

    @6
    How late on? You’d expect both would have been reasonably aware of what the other was doing. Videos confirming the camera removal were available well before the MS press conference.

    #7 2 years ago
  8. Gama_888

    @6 and how the hell do you know that??

    PS4 would still be cheaper even if the camera was included

    #8 2 years ago
  9. Chris8bits

    Uh duh! If you honestly believed even for a second that Sony came up with the price between MS’ conference and their own, you’re naïve and don’t have the tiniest shred of a god damn clue how business works. And fuck IGN for perpetuating that rumor to begin with.. Children and idiots, everywhere.

    #9 2 years ago
  10. MCTJim

    What I believe is that they decided to come out with a core system at E3 that didn’t include their eye toy camera.

    #10 2 years ago
  11. DrDamn

    @10
    They decided to remove the camera *at* E3? There were PS advertising videos seen on 2nd June well before E3 which confirmed the camera was sold separately.

    #11 2 years ago
  12. OlderGamer

    With the DRM Uturn, Kinect is the only reason I am not buying XBone. Glad Sony decided to make their eye toy optional.

    #12 2 years ago
  13. MCTJim

    @11 I have not seen any official advertising prior to E3 since both systems were not officially promoting buy me at that point…all the gaming sites are now reporting that it was made at E3 to undercut the x1 pricing. So I really dont know who to believe and its really not a big deal to me anyways. When it comes to buying next gen I will be getting both. 100 bucks is not going to break my bank since I am spending 1k anyways with the games I want at launch.

    #13 2 years ago
  14. DrDamn

    @13
    http://www.neogaf.com/forum/showthread.php?t=574241

    This was from 2nd June. So at that point they were already producing advertising material with this in. The decision was not made at E3.

    I’d buy both at launch too if I didn’t have pesky commitments like kids ;). Some great looking games coming for both systems. PS4 is just better value for me at this point and has more games I want to try, there’s lots on X1 to tempt me too though.

    #14 2 years ago
  15. Citrus raptor

    I believe they had planned for several different prices/packages, and decided which one they’d go with after MS announced their price point. That’s what I would have done anyway…

    #15 2 years ago
  16. MCTJim

    @13 I just looked and it seems to me that the little advert that says MAY be required could or could not be included..who knows and as it stand right now..its moot..pricing is what it is. As for pesky kids..I understand completely..got two and they are expensive..especially the one who is in his 2nd year of college…but I have been putting away $$ just for these systems since last year..kinda like a Christmas club..20 bucks a week is all I could afford and now its gonna pay off… I was figuring they would both be 500 bucks each..got just enough for both and maybe a game on each system.

    #16 2 years ago
  17. bradk825

    @15 that’s my theory. Going second is a big advantage, I don’t believe for a second he was going to go on the stage not knowing the entire XB1 presentation. They already said cutting the eye from the bundle was designed to undercut XB1.

    PS4 launch announcement was made before XB1 but their price wasn’t announced until AFTER XB1, I am guessing if XB1 had not named their price at E3, Sony would not have either. Analysts were already saying it was going to be a game of chicken to see who could price their box second and undercut the competitor.

    I like that Kinect is included. The exclusive titles are more likely to invest in more and more detailed Kinect functionality if they are not limiting their audience by doing so. If every XB1 has a kinect, you aren’t targeting only 30% of the XB1 crowd when you make a game and want to add motion control to go with the gamepad or add voice, or both.

    Sony scored a pricing victory but cutting the eye but may lose out in the long run when nobody wants to build stuff for it.

    #17 2 years ago
  18. Citrus raptor

    @17

    I agree with everything you wrote.

    #18 2 years ago

Comments are now closed on this article.

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  • Pillars of Eternity releases today – get all the review scores here

    Pillars of Eternity, which still stands as the second most-funded video game on Kickstarter, finally releases today. It’s also getting some rather positive reviews scores, which we’ve rounded up for you. The isometric, party-based RPG from Obsidian Entertainment was one of the first video game projects to take to Kickstarter, and hit its $1.1 million […]

  • Take an in-depth look at Evolve’s Behemoth monster and four new hunters

    Evolve’s fourth monster, the Behemoth, as well as the four new hunters are shown off in new gameplay video. Evolve’s latest gameplay trailer gives everyone a good look at each of the four new hunters and the massive Behemoth monster. The hunters can be bought either separately or though the hunting pass, while the monster […]

  • PS4 firmware update 2.50 causing issues with Killzone: Shadow Fall

    The suspend/resume feature in PlayStation 4′s 2.50 firmware update is causing some issues with Killzone: Shadow Fall. Killzone: Shadow Fall developer Guerrilla has said that the game is experiencing some issues in some instance where the suspend/resume feature is used. The timing of when players put the game in suspend mode does have an effect, […]

  • Bungie on Destiny matchmaking: “We believe there’s no substitute for a pre-made team”

    Crazy though this may seem, it’s possible that Destiny shipped according to plan. History points to community as a crucial component, far from the contingency that many now suspect. Paul Davies spoke to Bungie for clarity. “The community always engineers the best solutions for bringing players together. While Matchmaking is a great resource for introducing […]

  • Bloodborne works with suspend/resume, but only offline

    PlayStation 4′s newly-added suspend/resume feature works with Bloodborne as you’d expect, but only while offline. PlayStation 4 received the long-awaited suspend/resume feature today as part of firmware 2.50, and people are starting to test it out with various games. Bloodborne does work with the feature, but only if you play offline. Playing online is arguably […]

  • This is what Crossy Road looks like in first-person

    Crossy Road is fun and addictive. But in first-person, it’s mostly frightening. YouTube user Andy Front Films likes Crossy Road so much he decided to show off what it would look like in first-person. If crossing roads quickly and watching around for cars and trains, all of this as the camera chases you felt intense […]

  • Take a small behind-the-scenes peek at Mass Effect 4

    BioWare cinematic director Ken Thain has given us a very slim look behind the scenes at some motion capture work from the upcoming Mass Effect game. The upcoming Mass Effect game, whether it ends up being called Mass Effect 4 or not, will most definitely incorporate some form of motion capture work. How do we […]

  • Borderlands: The Handsome Collection – 8GB day one patch on PS4, 16GB on Xbox One

    Day one patches for Borderlands: The Handsome Collection are pretty hefty. Both the PlayStation 4 and Xbox One versions of Borderlands: The Handsome Collection require players to download lots of gigabytes to make the experience as smooth as possible. The PlayStation 4 version has an 8.31GB day one patch. The Xbox One version however has […]

  • Get a PlayStation 4 with Bloodborne and The Last of Us for $435

    If you’ve been waiting for the perfect game to get to buy a PlayStation 4, there’s no better time than the present. Amazon is offering a good PlayStation 4 bundle at the moment. For $434.99, you get a PlayStation 4 console, The Last of Us, and Bloodborne. The Last of Us is of course the […]

  • Upcoming Battlefield Hardline patch to nerf the K10, buff battle rifles

    Battlefield Hardline’s first patch will focus on weapon balance and a few changes have been proposed. Battlefield Hardline lead multiplayer designer Thaddeus Sasser posted a few of the balance changes that the team is considering for the next patch. K10: reduce bullet damage to 33 Saiga and PTR: reduce recoil to bring more in line […]

  • Call of Duty: Black Ops 3 and a new Resident Evil game coming this year, according to research firm

    According to digital games analyst SuperData, a new Resident Evil game is due this fall and that this year’s Call of Duty is Black Ops 3. In its latest report on digital console games, research and analytics firm SuperData revealed that a new Resident Evil is coming this fall. “We anticipate this month’s downturn to […]

  • Bloodborne: you can add gestures to your messages

    As players get deeper into Bloodborne, they keep uncovering so many of its little new additions, including this one. Bloodborne, like all of the Souls games before it, allows players to leave messages for other players. These messages could be used to point players towards impending doom, treasure, or just be sarcastic and witty. What […]

  • PlayStation 4 firmware update 2.50 is now live

    PlayStation 4 firmware update version 2.50 has started rolling out. Reports are coming in saying that Yukimura, PlayStation 4′s firmware 2.50 has been made available to download. The update is clocking in at just 245mb, so get downloading. 2.50 brings with it many new additions, including the suspend/resume feature, backup and restore, accessibility options and […]

  • Harley Quinn DLC for Batman: Arkham Knight is a prequel

    Batman: Arkham Knight’s Harley Quinn pre-order DLC is set before the events of the main game, according to Amazon’s description. Today we learned a few details about the pre-order DLC for Batman: Arkham Knight, namely the Harley Quinn one. According to the description on Amazon, the DLC takes place in the lead-up to the events […]

  • Bloodborne Vicar Amelia summon mystery solved

    Bloodborne players unable to summon near Vicar Amelia: here’s your solution. Bloodborne’s secrets are unfolding by the hour as clever players piece together From Software’s cunning design. Yesterday we reported problems summoning in the Cathedral Ward, before the Vicar Amelia boss fight. It turns out this isn’t a bug – or if it is, it’s […]

  • Steven Spielberg will direct film adaption of Ready Player One

    Steven Spielberg will direct the film adaption of the sci-fi, virtual world, video game themed novel Ready Player One by Ernest Cline. Warner Bros. bought the rights to the film in June 2010 and hired screenwriter Zak Penn to rewrite the previous draft written by Eric Eason, according to Deadline. The book takes place in […]

  • Bloodborne players with PS4 headsets shouldn’t forget about the custom audio

    Here’s a friendly reminder for Bloodborne players with PS4 headsets: be sure to download the Headset Companion App from the PlayStation store if you haven’t already. As previously reported, the game supports a custom Bloodborne audio mode which can be uploaded. It contains custom audio created by developers specifically tuned to enhance the audio. This […]

  • EA explains why FIFA Ultimate Team transfer prices are now platform specific

    EA has posted a blog entry explaining its FIFA Ultimate Team transfer market price ranges which now include platform-specific pricing in order to best the coin sellers. EA said it has implemented the changes to FUT over the last several weeks because it should be “fair and fun for every player,” ultimately coming to the […]

  • Game of Thrones: Episode 3 – The Sword in the Darkness now available

    In case you forgot, Game of Thrones: Episode 3 – The Sword in the Darkness was released today. It is available on Mac, PC, PlayStation 3, PS4, Xbox 360 and Xbox One. The third episode releases on iOS devices and Android tomorrow, March 26. The Sword in the Darkness finds Asher Forrester heading to Mereen […]

  • Bloodborne players are already documenting their crazy antics

    Bloodborne has been available for almost two days now in North America, and already players are posting interesting clips and character customization choices for the game. Below are interesting takes on creating a character and videos of a frustrating death and another full of blood coming from a very painful place – monster or not. […]

  • FIFA Ultimate Team celebrates sixth year in existence with giveaways

    FIFA Ultimate Team is celebrating its sixth year in existence with special events running from today until March 29. According to EA, every FUT fan will be handed one free pack every day, and those who play at least one match in the FUT Birthday Cup will have a chance to win rare “tradable In-Forms” […]

  • Halo Online is a F2P PC game in development exclusively for Russia – video

    Halo Online is a free-to-play game which will launch this spring in Russia, and is in development with Saber Interactive. According the reveal event attended by IGN Russia, the game was designed to run well on lower-end PCs and runs on a modified Halo 3 engine. The game is set on a secret UNSC space […]

  • SteamWorld Dig Xbox One release expected in late May

    SteamWorld Dig is coming to Xbox One, developer Image & Form has announced. A firm release date hasn’t been announced, but the studio expects the title to arrive on the system in late May. “We’re preparing quite an elaborate Easter egg for the Xbox One version – a gaming thing that we really wanted to […]