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Xbox One at $499: “the price is too high”, says economist

Monday, 24 June 2013 14:06 GMT By Dave Cook

Xbox One will cost $499 / £429 at launch in November, but the cost of entry is too high, economist and author Rafi Mohammed has cautioned. He has stressed that a low console cost would result in more players investing in Xbox One games in a new interview.

Mohammed has worked as a pricing analyst for some 21 years and is author of a book called The Art of Pricing. If there’s one thing he appears to know, it’s how to price a product successfully.

Speaking with Bloomberg TV, Mohammed said of Xbox One, “You want to get that console in consumers’ hands, and then where you really make the money is off of the games.

“So it was really surprising that they charged such a premium, especially when they had a lot of negatives…like the very restrictive DRM, which they did retract from. One of the key things is that they really listened to their consumers and they did backtrack and they reduced the price, but I still think the price is too high. So it’s still a $100 premium.”

Despite the $499 asking price, Microsoft’s Don Mattrick has recently suggested that Xbox One over-delivers on value, and offers thousands of dollars worth of content and features. We’re still not sure what ‘over-delivering on value’ means exactly.

Last week I wrote a blog that discussed the $100 price difference between PS4 and Xbox One, and why it might make consumers flock to Sony’s console in these high-cost, cash-poor times. See what you think here.

What do you make of the Xbox One price? Is Mohammed correct? Is it too high? Let us know below.

Thanks Gamespot.

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34 Comments

  1. ps3fanboy

    don’t say it out loud… microsofts have just payed 700 millions for upgrades. they can’t afford to lower their prices on the xbone now. there is also rumored that xblivegold fee will raise…

    #1 2 years ago
  2. xBASSxMONSTAx

    Even if it was cheaper than the PS4, I still wouldn’t part my money to Microshaft because they attempted to screw us gamers over. They have left me (a former xbox customer) disgusted at them as a company. I have since canceled my MS gold from my xbox 360 and have since switched to my PS3 like I should of done from the start. Next gen I’m buying the PS4 to go along side my Wii-U. Microsoft can kiss my ass.

    #2 2 years ago
  3. GwynbleiddiuM

    New Jimmy McMillan Campaign slogan: “The Price of Xbox One is too Damn High”

    #3 2 years ago
  4. Silent Killer01

    just remove the kinect and cut $100.

    #4 2 years ago
  5. ZeroVulcane

    @4
    Yeah that’s the only reason why it’s so much higher. Get a PS4 with the PSeye and it’s only like 30$ less.

    #5 2 years ago
  6. Droid

    This guys new nickname is now ‘Captain Obvious’.

    #6 2 years ago
  7. Aullah

    @2 They will pull up the DRM walls after launch. You will see… Dont buy xbone.

    #7 2 years ago
  8. Schwarzerwind

    youdontsay.jpg

    #8 2 years ago
  9. mistermogul

    @2 +2

    #9 2 years ago
  10. frostquake

    Sad to say, but I almost believe it would have been better for Microsoft to stick to their Guns and not change anything! When a company Back Tracks it causes all kinds of Trust issues in a product, and usually kills the product! In this case the stupid thing has not even launched yet! Hardcores will buy, they always do!

    But just going around to stores, Best Buys, GameStops, WalMarts, Sams, and other electronic stores, the sales people are telling consumers, to be Leary of Xbox1 and go with PS4, they recommend a Wait and See what happens thing, not a good way to start a launch of a product that has not launched!

    #10 2 years ago
  11. ps4fanboy

    not at all too costly. i may probably get one but certainly not before PS4

    #11 2 years ago
  12. SplatteredHouse

    dump the kinect. problem solved. Microsoft seems to still be forgetting that they only make money when they sell things consumers want, as THQ discovered to its great cost. MS sell software, OS’ and such, yeah.
    This isn’t a situation like that, because there is no compatibility consideration, or other impediment to me choosing to play games elsewhere.

    #12 2 years ago
  13. tCruzin

    Get over it, the Xbox One is doing fine. If its “too much” for anyone than just buy a ps4.

    #13 2 years ago
  14. jeffb01

    I would like to see Mohammed’s track record (right and wrong)… but overall, I think the biggest problem is I don’t want to be forced to use the kinnect…

    #14 2 years ago
  15. jeffb01

    @ 13 If ms were so fine with people with people just buying a ps4, I doubt that they would of backtracked on their whole game policy a week ago…

    #15 2 years ago
  16. MCTJim

    I say they are both too expensive. $199.99 US would have been fine with me. Drop the prices of the 360 and PS3 to 99.99. Matter solved..everyone happy and many games will be sold at launch along with accessories.

    #16 2 years ago
  17. salarta

    I’d like Mattrick to tell us exactly what features make it thousands of dollars worth of value. At present, he’s claiming that the whole thing is somehow being sold at thousands of dollars deficit on Microsoft’s part just to get it to $500. I know someone could say “value doesn’t equal cost,” but if we start pulling that where value isn’t based on an objective measure then we’re going by subjective thoughts and I could say it’s only got $250 worth of value to it. The value of the XBox One being a subjective matter isn’t such a bad thing normally, except in this case, it’s being said by an official at Microsoft to defend their pricing.

    #17 2 years ago
  18. Kanok

    Too high, because of fuck kinect disaster has made it.

    #18 2 years ago
  19. For Blood

    I think BONDJOJO needs a warning for soliciting and linking to questionable sites.

    #19 2 years ago
  20. Gigabomber

    This guy knows pricing so well, no one’s ever heard of his book: can we stop with the pointless MS bashing articles?

    #20 2 years ago
  21. Lengendaryboss

    @21
    Pointless? No. Bashing? Yes. Duty to provide articles? Yes.

    #21 2 years ago
  22. Dave Cook

    @21 how is this an MS bashing article?

    A man has said something negative about the literal high cost of Xbox One.

    If a man or woman said something negative about the cost of PS4 then we’d also report it.

    It just so happens that in this case, Xbox One is priced higher.

    Does this help at all?

    #22 2 years ago
  23. For Blood

    @Dave

    Some people just wake up on the wrong side of the bed and need something to complain about.

    #23 2 years ago
  24. hitnrun

    $499 is not too much money for a next-gen console. You can always get a rise out of the crowd by telling them that this relatively expensive thing they want should be less expensive, but new consoles are targeted at getting lots of money up front from early adopters, especially since there’s going to be first-year shortages anyway. If you’re an adult with a job and the kind of games-obsessed person who buys consoles in the first year, you would pay $499 in 2013 dollars for your next one, however begrudgingly.

    The problem for MS is that this price doesn’t exist in a vacuum, and Sony came in a full $100 cheaper. They’re taking a loss on the cash they could have gotten from their fanbois to cut into MS’s market share early. I, for one, fully intend on rewarding Sony’s aggressive play for my money. I certainly won’t be sad to leave the 360 GUI behind, either.

    #24 2 years ago
  25. shaolinsword

    It must be really nice to get paid for pointing out the obvious

    #25 2 years ago
  26. OlderGamer

    I have a PS4 preordered. And I have been wondering long and hard about the value of investing at launch vs waiting maybe a year after.

    And it is about price. Just like it is with Xbone.

    Sure PS4 is cheaper, and makes sense.

    But where are the games?

    Destiny is listed at June 2014 on Gamestop. That is a whole year away. I know those dates are placeholders and subject to change. But I really don’t have a hard line on actual days and dates for Next gen games. For either system.

    So I wonder, where is the killer app for either system. Price aside.

    And price DOES matter. But instead of investing 400usd/500usd, plus second controller, and have little to nothing to play…am I better off just buying WiiU games, PS3 games, XB360 games or PC games instead? A fair amount of gaming can be purchased for the price of new hardware alone.

    Dave can you track down release dates? Hardware is nice and all, but it is the games that matter the most to me. esp when considering what system to purchase and when to pull the trigger.

    #26 2 years ago
  27. salarta

    @25: “If you’re an adult with a job and the kind of games-obsessed person who buys consoles in the first year, you would pay $499 in 2013 dollars for your next one, however begrudgingly.”

    If you’re an adult with a job, you might have too many bills to pay to spend an extra $100 for a console. Some people, usually younger ones, like to think that all adults are just rolling in money, but the reality is that there are many adults that love to play games but are still overall struggling financially.

    #27 2 years ago
  28. karma

    #4: “just remove the kinect and cut $100.”

    But the marketing potential from super targeted advertising using kinect to observe what we like, is worth billions. So.. you WILL pay for kinect AND, you will LIKE IT!

    #28 2 years ago
  29. Lengendaryboss

    @29
    That crap clearly doesn’t work on everyone.

    #29 2 years ago
  30. hitnrun

    @28 Anecdotally, sure. Everyone has different priorities. I’m not rolling in money and have large bills, but the scale of my finances has changed such from when I was younger that 400 or 500 for a major, once-in-five-years entertainment purchase is not going to put me off. That’s typical for adults.

    But the point I’m making is not personal. Even if I decide that $500 is too much, there would still be a few million early adopters. Again, this is if Sony hadn’t come in hard at their grill and put them at a comparative disadvantage.

    Put it this way: if Sony came in at $499, would it the Xbone be too expensive? I doubt it, in a world where people stand in line for $800 iPads.

    #30 2 years ago
  31. Brenna Hillier

    @19 it’s a spambot; warnings don’t do much good.

    #31 2 years ago
  32. OlderGamer

    But the thing is value for your investment. I agree with you hitnrun(love that handle btw, I used to have PKers on MMOs named that), however while most of us can get 500usd together, if the hardware is only 400usd, that means we can pick between just hardware for 500usd or hardware and a couple of games for 500usd.

    Take a peak at the bundles sites like Gamestop are promoting. The same 600usd buys a lot more when applied to a new PS4 then it does when applied to a Xbone.

    I think that matters too.

    For me, I am having a hard time justifying either one till more games come out.

    #32 2 years ago
  33. gargus

    Yes 400 dollars for a system that is pretty much the same in terms of hardware (but still more powerful) is nice.

    The fact the big difference is the lack of camera on PS4 which I can still buy if I want for 60 dollars and it still be 40 dollars less than a xb1 with its camera is nice.

    The fact I can get ps+ which gives A LOT MORE than xbl live does, for less is nice also.

    But what it comes down to is politics for me. MS slammed its consumers hard with tons of drm and said “deal with it” and spent weeks, months arguing with consumers as to why they should deal with it, then flip flopped not for the sake of the customer but to get better sales. The fact they put even something simple as netflix behind a paywall and dozens of other reasons why I wont support MS. I wont support them for their terrible lack of respect for the very people who keep them in business.

    Im not a fanboy of any system because I love games. But I also wont support a company that treats its customers like walking wallets and nothing else. If sony did the same thing as MS and MS was the company to give its customers options and showed that they mattered then I would have pre ordered a xb1 instead of a ps4.

    If a company does things that dont make me feel like a valued customer I dont give them money, regardless of who they are.

    #33 2 years ago
  34. polygem

    #2 and #33:

    as if i had written it myself. 100% agree wit that.

    #34 2 years ago

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    Betting on eSports for Call of Duty: Advanced Warfare has reinvigorated the biggest game on consoles and turned it into a spectator sport. “We were looking at the eSports scene blowing up. Every year it was getting bigger. Players were maturing and being more discriminating. We had to understand the impact that eSports is having […]

  • Destiny: how does the road ahead look?

    The future of Destiny looks very bright with House of Wolves and Comet releasing this year. But what about next year, and the one after that? Alex has a new video for you that tries to paint a picture of the future of Destiny. He goes over the timeline as we know it based on […]

  • GTA 5 patch 1.09 improves Heists matchmaking

    GTA 5 received a patch towards the end of last week. The patch, version 1.09, brought with it a few improvements to Heists and plenty of other fixes. Rockstar has released patch 1.09 (1.23 PS3 and Xbox 360) for all versions of GTA 5 to help make the Heisting experience better for all. The ‘auto-invite’ […]

  • Diablo 3, Dragon Age: Inquisition, and more make up this week’s Deals with Gold

    Deals with Gold is back for the week of March 30 with discounts on Diablo 3 Reaper of Souls: Ultimate Evil Edition, Dragon Age: Inquisition, The Lego Movie Videogame, and others. Xbox Live Gold members get a few good deals this week to spend money on. A large assortment of The Lego games is on […]

  • GTA 5: parallax occlusion mapping is gone, but framerate is better

    Patch 1.09 for GTA 5 has indeed removed the parallax occlusion mapping effect, but has in turn improved the game’s overall framerate – at least on PlayStation 4. Earlier last week a YouTube video came to light and showed what appeared to be the removal of effects from GTA 5 after applying patch 1.09. The […]

  • The Witcher 3 dev: DirectX 12 may not have impact on Xbox One games resolution

    DirectX 12 may not be the miracle that some are believing it to be, at least not when it comes to improving the resolution of Xbox One ports. Damien Monnier, a senior game designer at The Witcher 3 developer CD Projekt RED has revealed through a Twitter conversation with fans that DirectX 12 may not […]

  • Get infinite items in Bloodborne with this duplication glitch

    Bloodborne has a nasty glitch that will let you duplicate all in-game consumables. The glitch was discovered by Kotaku and makes item duplication pretty simple. Note that doing this will trivialise a major part of the game’s challenge and that it will probably get patched soon. For this glitch to work, you’ll need to create […]

  • Destiny weekly reset for March 31: Heroic and Nightfall strikes detailed

    The weekly reset to Destiny’s merchants, strikes, and reputation caps is here. The strike for this week is The Nexus on the Ishtar Sink on Venus. Void burn will be your ally/enemy for the Nightfall. The Juggler modifier is also available on both Heroic and Nightfall. Inferno Crucible mode also returns with Clash, and it […]

  • Motivational Growth is the first non-documentary film to be released on Steam

    Motivational Growth will soon be Steam’s first foray into selling movies that are not based around video games Steam will release its first, non-documentary film later today in the form of Motivational Growth. The film is a sci-fi comedy distributed by Hotline Miami publisher Devolver Digital, who has itself produced other game-centred documentaries before, and […]

  • Metal Gear Solid movie in the works at Sony Pictures

    A Metal Gear Solid film is in the making at Sony Pictures. Deadline is reporting that Sony Pictures has closed a deal to make a film adaptation of Metal Gear Solid. The film will be written by Jay Basu, with Jordan Vogt-Roberts attached to direct. Michael De Luca is said to be heading production. There […]

  • Destiny: Inferno mode returns this week with Inferno Clash

    Inferno mode returns to Destiny this week. This time it’s Inferno Clash. The Inferno playlist will be back to The Crucible rotation in Destiny this week. Unlike last month’s Control, Clash will be the mode variant this time. The main changes Inferno brings to the game is the removal of the radar (mini-map), scoring is […]

  • Bladestorm: how 28 rogue ninja conquered Brittany

    The Hundred Years War wasn’t ended by the superior forces of the French cavalry: it was ninja. Bladestorm: Nightmare Battlefield sim. Take control of dozens of unit types. You play a mercenary, fighting for both France and England, usually at your own discretion. Unit variations liven things up; Lady Lancers replace Knights. Vikings replace Swords. […]

  • First Bloodborne speedrun is in, game finished in under 45 minutes

    Bloodborne has been out for less than a week in most parts of the world and the first speedrun record has already been achieved. YouTuber Oginam_tv managed to finish Bloodborne in under 50 minutes. Of course not without utilising more than his fair share of exploits, including level-skipping glitches, as well as the item duplication […]

  • Advanced Warfare Infection gameplay shows the new map, monsters, extraction mechanic

    We’ve got some new gameplay footage from Advanced Warfare’s Exo Zombies episode 2 – Infection. Arekkz went to L.A. this past weekend and played the new map that Infection brings to Exo Zombies mode in Advanced Warfare. The map is noticeably larger than that of the first episode, with more branching paths you can unlock. […]

  • Hotline Miami collector’s edition is close, 50% already achieved

    The Hotline Miami crowdfunding effort to produce a special collector’s edition is going strong with 50% of the target achieved. Gamer Network’s collector’s edition initiative has announced that funding for the Hotline Mimi Gamer’s Edition has reached 50% of its goal, with just over nine days to go. The collector’s edition is a one-of-a-kind bundle […]

  • Woah Dave will be an extra free PS+ game on PS4 in April

    Indie platformer Woah Dave will be made free to PlayStation Plus members on PlayStation 4 in April, but it’s not part of the month’s main Plus offering. Woah Dave is a “secret” April PlayStation Plus game, according to Sony. The game is a 2D platformer that received positive feedback when it was released on PS […]

  • Mortal Kombat X: three international tourneys announced, $100,000 prize pool

    Warner Bros. has announced a new series of Mortal Kombat X tournaments with a prize pool starting at $100,000. Mortal Kombat X Worldwide Competitive Program is a series of tournaments that kick off in April and allow players from the around the world participation. The tournaments are the Fatal 8 Exhibition Tournament, Mortal Kombat X […]

  • Project CARS to receive a free car every month, starting with the Lykan Hypersport

    The Lykan Hypersport, the supercar featured in one of Furious 7′s action set-pieces, will be a free download for Project CARS owners. To thank the fans for their patience throughout Project CARS development and several delays, developer Slightly Mad will be giving all owners one in-game car for free each month. The first car will […]

  • Leaked Halo Online gameplay shows weapons, maps, and more

    Gameplay from the upcoming, Russia only, Halo Online has leaked online and it looks like a mix of Halo 3 and Halo Reach. Microsoft announced last week that a free-to-play Halo game is in development at Saber Interactive. The game will be available in Russia only, at least on launch. YouTuber Noble, with the help […]

  • Get PlayStation 4 with the PS Camera and The Last of Us for $399

    US retailer Best Buy is offering a free PlayStation Camera with the purchase of The Last of Us PS4 bundle. If you’re in the US, Best Buy is having a very good deal on PlayStation 4 systems at the moment. If you buy The Last of Us PS4 bundle, you’ll automatically get the PS Camera […]

  • Dragon Age: Inquisition Jaws of Hakkon DLC comes to PS4 in May

    Dragon Age: Inquisition Jaws of Hakkon DLC has been given a release window for PS3, PS4, and Xbox 360. Jaws of Hakkon, the first story add-on to Dragon Age: Inquisition was released last week on PC and Xbox One. The release was a complete surprise, as there was no prior announcement. What was also surprising […]

  • Watch Rainbow Six Siege developers stream new gameplay right now

    Rainbow Six Siege developers are about to livestream new gameplay footage. Come and watch with us. The livestream below starts at 7pm UK time/6pm GMT. Ubisoft will be showing new gameplay footage and will talk more about the operator system, which was revealed today. The footage will be from the PC alpha build. Expect more […]

  • Advanced Warfare Exo Zombie Infected trailer shows new weapons, massive enemy

    Call of Duty: Advanced Warfare Exo Zombies episode 2, Infected, has been shown off in a new trailer. The official trailer for Exo Zombies Infected is here with footage of the new gear and new enemies. All of which help set up the mess everyone’s making at Burger Town. John Malkovich and co are dropped […]

  • Rainbow Six Siege collector’s edition comes with a 120-page field manual

    Rainbow Six Siege will be getting a collector’s edition and it comes with a 120-page guide. The Rainbow Six Siege collector’s edition has been fully detailed. It’s called the “Art of Siege Edition” and will be available for PC, PlayStation 4, and Xbox One, priced £65. Here’s what you get: A copy of the game […]

  • Rainbow Six Siege trailer is all about the operators

    Rainbow Six Siege has a new trailer available explaining the operator system. Operators are what makes any Counter Terrorist Unit and you will get to choose each of them individually before assembling a team. Any operator you choose will not be available for others though, so planning ahead will be crucial. The new trailer shows […]

  • Spotify now available on PS3 and PS4, lets you play music in the background

    Spotify has arrived on PlayStation 3 and PlayStation 4. The Spotify app is now available in 42 countries on PSN. The app was part of last week’s firmware update and can be found under PlayStation Music. Anyone can download it, as it doesn’t require PlayStation Plus. You can use your PSN account to subscribe to […]

  • Let’s talk Battlefield Hardline weapon balance

    The weapon balance in Battlefield Hardline is causing a controversy among the players. Are some weapons too powerful, or are other not powerful enough? Westie has been playing Battlefield Hardline since it the day it came out and he has some opinions about the state of weapon balance as it stands right now. Westie also […]

  • UK Charts: Bloodborne enters at No. 2, Battlefield Hardline defends No. 1 spot

    Battlefield Hardline has defended the No. 1 spot in the UK Charts against Bloodborne’s impressive numbers. The UK Charts for the week ending March 28 show Battlefield Hardline continuing to hold the top spot despite dropping 43% in sales. Bloodborne achieved the No. 2 spot and came only 22,500 copies short of becoming number 1. […]

  • Halo 5: Guardians release date and new trailers released

    Halo 5 is coming in October. Are you ready? Halo 5: Guardians has been slapped with a release date of October 27. Microsoft and 343 Industries also released a new trailer to mark the news; check it out below. “The Master Chief. Spartan Locke. Who is the hunter and who is the hunted?” Microsoft said […]

  • Denial wins Call of Duty Championship 2015

    In a weekend where favourites crashed out and non-US teams took a beating, Denial stepped up to take the title and $400,000 prize Denial have beaten Revenge to win the Call of Duty Championship 2015, claiming a $400,000 prize. Taking place in downtown Los Angeles, 32 of the best teams in the world battled it […]

  • Call of Duty: Advanced Warfare Ascendance DLC- check out new maps and the grapple ability

    Advanced Warfare’s Ascendance DLC is looking pretty sweet in these two new videos. The Call of Duty Championships this weekend have given our very own Arekkz a chance to check out the new Ascendance DLC coming this month. Take a look at all four new maps as well as the cool new grapple ability (which […]

  • Advanced Warfare’s Exo Zombies gets a “mini boss” with Ascendance DLC

    Zombies mode gets an exo-kick up the ass with Advanced Warfare’s second DLC drop, Ascendance. When Call of Duty: Advanced Warfare’s Ascendance DLC drops this week, players will be going up against some tougher challenges in Exo Zombies mode. “It’s all zombies, all of the time,” says High Moon Studios Matt Tieger, head of the […]

  • GTA Online user videos show out of character Lester, important Police Business

    You know, Lester isn’t as soft as he lets on, at least in these two GTA Online videos he’s not. The first one below is from YouTube user 10Phoenix01 Gamer, showing Lester kick a guy’s ass. It’s apparently punishment for running over the player – at least that’s the way it appears. A second video […]

  • Guild Wars 2 devs explain how the Map Bonus system, precursor crafting work in Heart of Thorns

    ArenaNet has posted information on the Guild Wars 2 website explaining how crafting mastery, and crafting a legendary weapon, will work in the Heart of Thorns expansion. There’s also information on the new Map Bonuses system, which will make acquiring crafting materials a more “directed activity” and streamlined experience. The new system will also add […]

  • Fly around your creations in Cities: Skylines with the Flight Cimulator mod

    Cities: Skylines players can now fly over their creations thanks to the Flight Cimulator mod. Created by Ulysius and available through the Steam Workshop, the mod allows the user to simulate flight through simple controls. According to the mod notes, it is still a work in progress as Ulysius plans to add building collisions , […]

  • The Walking Dead, Better Call Saul arrive on PlayStation Vue

    Sony has announced the addition of AMC to its PlayStation Vue service, which soft launched in Chicago, New York City and Philadelphia earlier this month. Those who use the service can now get their Better Call Saul and The Walking Dead fix, and also watch the Sundance channel, WEtv and IFC. AMC and WEtv are […]

  • Play the first level of Super Mario 64 in your browser

    Thanks to Roystan Ross and the Unity engine, you can play the first level of Super Mario 64 in your browser. This little nugget came to my attention yesterday, and unfortunately it became lost on my worksheet. Better late than never, I suppose. Anyway, the level is free-to-play and if you don’t wish to play […]

  • Steam’s Discovery Update has helped increase revenue for smaller titles

    Valve has said its Discovery Queue has increased product page views across Steam by 30% since the company launched the Discovery Update. According to Valve, 75% of those views come from the Discovery Queue, and 16% of product views can be attributed to the Discovery Queue. Even Steam Tags clicks have increased. The system is […]

  • Halo: The Master Chief Collection April update includes “more ranked playlists”

    The next content update for Halo: The Master Chief Collection will “address a variety of issues across the game,” according to 343 Industries, including specific improvements to ranking. New quit and betrayal penalties are also in the works as the development team prepares to roll out ranks to additional playlists. According to 343, the latest […]

  • Get Spec Ops: The Line for free through 2K Games sale on Humble Store

    A 2K Games sale is going on this weekend on the Humble Store with up to 83% off on select titles. Games on sale include Evolve, Bioshock, Civilization and other franchises. Plus, Spec Ops: The Line can be yours for free with the purchase of any -2K title on sale. To see the full list […]

  • Dota 2 The International 2015 tickets are sold out

    Tickets to Dota 2 The International 2015 are now sold out, which shouldn’t surprise anyone. The tickets went on sale in two phases starting March 27. Phase one sold out in six minutes, and phase two sold out in four minutes. Each round of sales offered the same quantity of General Admission tickets priced at […]