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Epic marketing boss exits for Microsoft

Monday, 29th April 2013 05:31 GMT By Brenna Hillier

Yet another highly-placed staffer has left Epic Games.

GamesIndustry reports global marketing lead Kendall Boyd has left Epic.

He’s just the latest in a string if high-profile departures from the Unreal Engine developer. Gears of war creator Cliff Bleszinski and producer Rod Fergusson are both currently at a loose end now that the latter has finished his stint at Irrational Games, and president Mike Capps has retired.

Over the course of his career, Boyd has been on board more than 35 games, and held positions at THQ and EA Sports before joining Epic in 2010. The marketer has a new job lined up at Microsoft, as director of Halo global marketing; you can hardly blame him for jumping ship to one of the biggest franchises in gaming, really. The split seems to have been totally amicable, with Epic and Microsoft confirming the news.

Epic is currently working on Fortnite, and it’s not inconceivable that it may have a new Gears of War in the works for the next Xbox console, which will be revealed on May 21.

Thanks, Destructoid.

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5 Comments

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  1. Templar_Dante

    Epic has milked the Gears franchise (in accordance with MSFT) to keep up with the abundant 1st party offerings of Sony.
    They need new IP, I dont believe any of their current IPs could break a +1 million sales barrier now. Unreal Tournement cannot be salvaged, its archaic by todays standard.
    Goodluck, Epic…

    #1 1 year ago
  2. Phoenixblight

    @1

    Epic doesn’t have to focus on games and really they aren’t THey are in the business in engine development which is far more profitable than making games.

    #2 1 year ago
  3. Templar_Dante

    If you look at the UE4 engine they originally showcased, then the REAL UE4 engine (minus the Sparse Voxel Octree Global Illumination), I hardly see a difference between UE3s Samaritan tech demo and current UE4 tech demos.
    If anything, they should brace for not being as popular as other game engines this gen. Big hitters like Bioware are using the in house Frostbite3 for Mass Effect 4 and lots of others are jumping ship to Cryengine now. Whats more, other 1st party devs like Capcom are making engines (Panta Rhei) that produce better visuals any way (Deep Down).

    #3 1 year ago
  4. Moonwalker1982

    @1

    Nah i disagree. The three Gears game weren’t what i’d consider milking at all. By that logic you could say the same about Uncharted on PS3 and neither do i think thats the case at all. The first three Gears games were great. Judgment not so much and it’s time to leave Gears alone for a long time IMO.

    #4 1 year ago
  5. fearmonkey

    I have to admit I was shocked with Cliff left, it seemed like such a great job and he had longevity and was secure.
    However, i bet he was not looking forward to helming yet another Gears title, and so jumped to do something new.

    I’d rather Epic make a game based on Samaritan than a new gears. I played all three trilogy games but I can’t say I loved them, though i enjoyed them. I guess i’m just not a third person shooter fan, i prefer first.

    #5 12 months ago