Fri, Mar 29, 2013 | 23:40 GMT
Tomb Raider had biggest start in franchise history
While apparently Tomb Raider’s first few weeks on shelves were so bad that Square Enix’s president quit, they were also so good that Tomb Raider had the best launch in the history of the 17-year franchise. So says Crystal Dynamics boss Darrell Gallagher at GDC.
“It’s been the biggest week one sales in franchise history, and we’re only a few weeks into that launch right now, and it’s been the biggest opening so far in 2013,” said Gallagher at the Tomb Raider panel. “So, we’re happy with the outcome. It’s certainly in a place where we feel like we’re on the road to achieving everything we wanted to.”
And yet Square Enix is acting like it had a launch that means it’s the end of the world. What a difference perspective can make.