Sony hires new advertising agency to replace Kevin Butler firm

Thursday, 7th February 2013 03:15 GMT By Brenna Hillier

Sony Computer Entertainment America has signed up with New York advertising agency Bartle, Bogle, Hegarty. GamesIndustry reports Sony considered “outstanding” proposals from Anomaly, 180LA and former agency Deutsch before settling on the new team. Deutsch was responsible for the successful and popular Kevin Butler campaigns and its wit will be much missed; unfortunately it seems we’ve seen the last of our erstwhile vice president of everything. New agency BBH will probably have quite a lot of work on its hands in the near future.



  1. daytripper

    Tea could spare a few hours to replace Butler, right tea ? ;-)

    #1 2 years ago
  2. Beta

    It’s a shame to see the Kevin Butler ads end on a sour note.

    First decent ad campaign I’ve seen from Sony imo. Don’t screw up PS4 marketing please. ;P

    #2 2 years ago
  3. mkotechno

    PS3 “This is living” advertising was just crap.

    #3 2 years ago

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