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PlayStation Mobile is Sony going beyond “the traditional narrow world” of consoles, says Gara

Friday, 5 October 2012 17:18 GMT By Stephany Nunneley

PlayStation Mobile is Sony’s way of branching out from “the traditional narrow world” of consoles, UK boss Fergal Gara has said.

Speaking with Eurogamer, Gara it’s part of Sony’s plan to “serve consumers well by being where they want to be.”

“Gaming habits are evolving at a hell of a pace, faster than ever before,” he said. “Almost every device is a gaming device in some shape or form. People are choosing to game left right and center.

“We want the PlayStation brand to be where consumers are. So we’re going to have to evolve our business models. We’re going to have to reach out beyond the traditional narrow world of, we do consoles underneath tellies full stop. We’re taking our brand out, whether it be through PlayStation Mobile or through cloud techniques or acquisitions. That’s the goal.”

Gara said branching out will keep Sony from relying just on consoles and handhelds in order to sustain the PlayStation brand.

“Do we want to be relevant in the future to the world of gaming? Absolutely,” he said. “Of course we do. Do we have a great strength in handheld and home consoles? Yes we do. But will that be enough on its own? Well no, not necessarily. So we’d like to be as relevant as we possibly can be. PlayStation is a great gaming brand, but it can’t become irrelevant by only doing things one way when consumers do things many ways.

“PSone Classics can come into that world. It becomes all the more relevant to people and the way they are gaming today, getting into all those other devices. The minis program keeps going. They’re not included in PS Mobile yet. Could they be and what content would be loaded in? That will continue to evolve over time.”

PlayStation Mobile launched this week.

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17 Comments

  1. monkeygourmet

    People still aren’t clear on the cross branded Playstation Products.

    They have done little to advertise the tablet or phone features, then new models come out within 6 months and render them out of date.

    Sony need to get there shit together regarding the Playstation brand. They seem to enjoy throwing money at awful ideas which they don’t even bother to follow up.

    I’d having no confidence in buying any Playstation branded device.

    #1 3 years ago
  2. OlderGamer

    “We want the PlayStation brand to be where consumers are. So we’re going to have to evolve our business models. We’re going to have to reach out beyond the traditional narrow world of, we do consoles underneath tellies full stop. We’re taking our brand out, whether it be through PlayStation Mobile or through cloud techniques or acquisitions. That’s the goal.”

    Then perhaps Vita should have been different. I agree with MonkeyG, Sony seems a day late and dollar short. A good half a step behind.

    #2 3 years ago
  3. monkeygourmet

    I feel the tech side of things pushes the marketing side of things too quickly.

    Devices never get established or advertised and never reach there full potential.

    This is where apple gets it right. There’s no confusion, things just work and purchases are easily transferable.

    Some of the Sony tablets could be great with proper direction. Unfortunatly they mention them, then toss them on the pile and move on to the next device that’s popular.

    This is going to cost the brand dearly next gen when MS and Apple are fighting for control of your home media.

    #3 3 years ago
  4. Gadzooks!

    Playstation decoupling from hardware could be the best thing to happen to them since the PS2.

    All the problems Sony have had this gen are to do with their awful hardware. Their software and services have saved them from collapse, but that’s happened despite the PS3 not because of it.

    I’d love them to abandon hardware altogether and focus purely on Software. I think they could really get their mojo back without that restriction.

    #4 3 years ago
  5. ManuOtaku

    #4 Gadzooks if SEGA is an example to go by, i dont think nothing good will come out of it, and neither will bring their mojo back, and if Sony or Nintendo go software only, that will mean the dead for any of them in the long term, i dont wish this situation for any of them, i dont put microsoft because i think they are the less likely to go that route and they are not that strong in the development of first party software, like they once were, but i neither want that for them neihter.
    p.s and just to say it iam hoping for SEGA coming back to the hardware business too.

    #5 3 years ago
  6. Gadzooks!

    #5

    A new SEGA console could shake things up. I doubt they will though, sadly. Once bitten and all that.

    #6 3 years ago
  7. monkeygourmet

    @5,6

    Maybe a relaunch a bit like the Neo geo portable.

    I for one know a lot of people that would buy a nice looking Sega console that specifically ran Naomi board arcade games.

    It could contain an arcade stick and a zapper.

    All HD remastered versions of there arcade games running in 1080p at 60fps would be great:

    Jambo! Safari
    House of the Dead 4
    Club Kart
    Wild Riders
    18 Wheeler
    Plus loads more! :)

    #7 3 years ago
  8. Dragon246

    Tsk Tsk
    All that sony doom and gloom again.
    I was waiting for the first commentators, and the list was very familiar and expected.
    For your kind info, ps3 had sold 65m+ ltd. And thats their poorest performance with a home console. Both ms and ninty had 20m sales with xbox and gc. Did they leave the market, NO.
    Ps brand will remain as long as sony does, even after that I dont think ps brand will die.
    @Manu
    Not expecting much from sega. They even delayed the release of Anarchy Reigns when its completely localised.

    #8 3 years ago
  9. Da Man

    Even kids these days are sad hypocrites.

    Xbox sold 23 million in 4 years.

    Playstation is dying and you know it.

    #9 3 years ago
  10. Christopher Jack

    Sony isn’t going anywhere whether you like it or not. There will definitely be a PS4 & PSN will remain free (where are these fools getting the idea that MP will cost extra???). A sequel to the Vita is looking unlikely at this point- shame because it’s a nice piece of kit but just needs to be more accessible (price drop, more games- particularly exclusives[quality ones unlike Black Ops Declassified, I reckon Modern Combat 3, the Android/iOS game looks better]).

    #10 3 years ago
  11. Da Man

    Yes it is going, very far away. All it needs to do that is Pos4 to flop the same way Posv did.

    Gaming scene will be a lot better without unnecessary hardware companies. After the colossal failure of teh Cell they are just selling another smartphone with two analog sticks and are going to become a second Xbox now.

    Oh well, people do need something to devote their inane passion to :(

    #11 3 years ago
  12. Christopher Jack

    So why do people prefer MS to last in the console scene over Sony? Both are evil corporations with similar approaches but at least Sony doesn’t charge to play online.

    #12 3 years ago
  13. speedxl01

    @12 Because MS spend a lot of money on marketing, so it doesn’t matter if you get fckup, marketing says its cool, hehehe.

    #13 3 years ago
  14. Dragon246

    @9
    “Xbox sold 23 million in 4 years”
    And ps3 sold 40 million in 4 years…
    Even Da Men here are stupid retards.
    You are the biggest troll on this site, admit it.

    #14 3 years ago
  15. Da Man

    You said they sold 20 million, implying lifetime figures, I’m no troll. Xbox was on the market for a very limited time.

    Silly kid.

    As for preferring MS over Sony, because the latter ‘re following in MS footsteps, not the other way around.

    #15 3 years ago
  16. Christopher Jack

    @15, That’s the silliest excuse ever made. Because Sony embraced online after MS. You should hate MS too cuz Sega considered it first for console gaming.

    #16 3 years ago
  17. Da Man

    No, that’s the silliest reading comprehension ever made..

    MS ‘ve redefined what Sega did. Sony? Sony made an inferior Live clone. But hey, it’s free.

    #17 3 years ago

Comments are now closed on this article.

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    Spark Unlimited has gone down with all hands. The Yaiba: Ninja Gaiden Z and Lost Planet 3 developer has been shuttered and all staff laid off. Chief technical officer John Butrovich confirmed the news in a statement issued to IGN. “Spark Unlimited is closing as a video game developer. The ongoing opportunities for smaller mobile […]

  • PS Now subscription available on PlayStation 3 this month, Vita coming soon

    PlayStation Now’s all you can eat service has finally been dated for PS3. Subscriptions to PS Now, Sony’s cloud-based gaming service, will be available on PS3 from May 12 in the US. The all you can eat package will also be made available on select Bravia TVs and Sony Blu-ray players on the same date. […]

  • GTA 5 is even better with a gravity gun

    GTA 5 modders have made a dream come true, adding a gravity gun to your arsenal of mayhem-causing weaponry. GTA 5 isn’t ready for this. It looks like a heck of a lot of fun, but the poor old Los Santos po po can’t deal with the resulting carnage at all. If Rockstar were ever […]

  • “Mod makers should be able to make money from their creations,” says DOOM creator

    DOOM co-creator John Romero has weighed in on the paid mods debate. Paid mods are a hot issue right now. For years, Valve has been enabling content creators to make money from their work on Counter-strike: Global offensive, Dota 2 and Team Fortress 2, but when it partnered with Bethesda to offer the same for […]

  • Watch WRC driver Kevin Abbring smash through a DIRT Rally challenge

    WRC driver Kevin Abbring has been participating in Dirt Rally’s daily events – and kicking ass. Dirt Rally seems to have ticked one of the most difficult to attain boxes of racing development – creating something professional drivers like to play, and which rewards their years of experience. Codemasters published the video below showing Hyundai […]

  • Mortal Kombat X patch to bring PC version up to console standard

    Mortal Kombat X PC will be fixed tomorrow, NetherRealm has promised. The PC version of Mortal Kombat X has come under fire for poor performance, including stuttering frame rate and bugs as plenty. About 45 minutes into a recent Twitch stream, NetherRealm boss Ed Boon said an update will drop tomorrow to address many of […]

  • Destiny House of Wolves: all new Crucible maps detailed

    Destiny’s House of Wolves DLC will add four new maps to the Crucible, the game’s competitive multiplayer mode. Let’s take a look at all of them. Alex brings you new footage showing all of the four maps that will drop with House of Wolves. He goes over the layout, landmarks, gameplay styles, and other important […]

  • Custom Xbox One Star Wars controllers look very tempting

    Microsoft is celebrating May 4 by showing off concept designs for Star Wars-themed Xbox One controllers. May 4 is of course Star Wars Day and the controller concepts you’re about to see are just that, concepts. Or at least that’s what they said they are. There are four designs and they don’t look very practical. […]

  • Project Cars launch trailer is an anthology of race cars, set to the beats of Deadmau5

    Project Cars comes out this week and there’s just enough time for one last trailer. Project Cars, Slightly Mad Studios’ ambitious racer that has been in development for ages, is finally coming out this week. The racer received plenty of changes throughout its development based on community feedback and the final product will be in […]

  • Star Wars Battlefront dev reveals planet Sullust

    Sullust, a planet that has not been previously shown, will be featured in one of Star Wars Battlefront’s maps. Star Wars Battlefront developer DICE revealed today that planet Sullust will be one of the game’s locations. The planet was mentioned in the films and other Star Wars works, but was only shown today. DICE posted […]

  • Destiny House of Wolves: Tower vendor changes

    House of Wolves will change the inventory of some of Destiny’s vendors and add new roles to others. Here’s everything that has been announced so far. You know that House of Wolves will bring a new social space to the game in the form of The Reef. But did you also know that the good […]

  • Nintendo apologises for Amiibo shortages, will reissue some out-of-stock figures

    Nintendo released a statement today to apologise for fan’s frustrations in finding some Amiibo figures and promised to handle distribution better going forward. Nintendo has been criticised recently for its lack of communication when it comes to new Amiibo figures. Something which has lead fans to not know if certain figures are limited to some […]

  • Halo: MCC “a black eye for us,” Halo 5 won’t suffer the same fate, says franchise director

    The development of Halo: The Master Chief Collection was of an “outrageous complexity,” which was one of the reasons it suffered a horrible launch. None of that will happen with Halo 5: Guardians, according to Frank O’Connor. Frank O’Connor, Halo franchise development director opened up to Xbox Achievements about the difficult task of developing The […]

  • Destiny House of Wolves: weapon Reforging explained

    When House of Wolves drops in a couple of weeks, you’ll be able to change the stats of some in-game weapons. This process is called ‘Reforging’. Alex goes over all the details Bungie revealed about the new Reforging system. This covers the materials you need, the weapons that can be reforged and much more. Make […]

  • GTA 5 PC: control the in-game phone with your iPhone using this mod

    GTA 5′s latest mod lets you control the in-game phone with your real-life iPhone. Reddit user Planetleak wanted to see if he would succeed in getting his iPhone to control the phone in GTA 5. He did it and has a video to prove it. It’s not a mod per-se, but it emulates mouse and […]

  • SoulCalibur dev wants to know fans’ favourite characters for “something huge”

    SoulCalibur developers are probably working on a new game, because they’re asking fans to vote on their favourite characters. Project Soul, the longtime developer of the SoulCalibur series is soliciting feedback on fans’ favourite characters. The developer said as much in a post on its Facebook page. “Calling all SoulCalibur Fans! Project Soul would like […]

  • Jason Voorhees doesn’t look out of place in new Mortal Kombat X trailer

    Jason Voorhees comes to Mortal Kombat X starting tomorrow and it’s time to celebrate his arrival. Jason Voorhees, the first DLC character for Mortal Kombat X has been given the trailer treatment. Jason is part of the game’s Kombat Pack, owners of which can start using him tomorrow, May 5. Being an iconic horror character, […]

  • Dragon Age: Inquisition – Dragonslayer DLC announced, free to all this week

    Dragon Age: Inquisition is getting a multiplayer expansion this week. BioWare has announced that all owners of Dragon Age: Inquisition will receive a new multiplayer expansion, for free. The expansion is called Dragonslayer and it’s centred around fighting dragons, hence the name. Three new playable characters will join the roster as you explore an all-new […]

  • Sonder is still happening, and this is the best news of the week

    Sonder is a really interesting-looking new indie adventure, which I am quite excited to remember exists. We first heard about Sonder in late 2013, when its debut trailer introduced us to a Kamai Media’s ambitious vision. In the intervening months Kamai has been hard at work on its space station management sim slash non-linear narrative […]

  • Twitter axes playable Internet Archive embeds

    The dream has died: Twitter has disabled Internet Archive game embeds. Remember how for a few days you could tweet a link to an a game on the Internet Archive and it was playable direct from that tweet? Well, Twitter has cancelled that. All those tweets now just show links. GamesIndustry suspects it has something […]

  • Lords of the Fallen, Divinity: Original Sin developers will reveal new games at E3 2015

    Lords of the Fallen developer Deck13 and Divinity: Original Sin developer Larian Studios have new projects in the works which will be revealed at E3 2015. Publisher Focus Home Interactive is behind both new games. In a French press release [PDF] spotted by RPG Codex, Focus said it will show off the two unrevealed titles […]

  • Rare game announce expected at E3 2015

    Rare’s new game will be shown off at E3 2015, apparently. Rare hasn’t announced a reveal, and neither has Microsoft, but it looks like the news has slipped out anyway. IGN cites a tweet from Rare creative director Simon Woodroffe in which he says that a new project from Rare designer Gregg Mayles will be […]

  • Batgirl expansion included in $40 Batman: Arkham Knight season pass

    Here’s what you get in the $40 Batman: Arkham Knight season pass. Batman: Arkham Knight’s season pass was announced last week, but apart from the news that it would cost a whopping $40/£33, we didn’t get many details of what it would include. Thankfully, Warner Bros. has since acknowledged the clamour this caused, as players […]

  • Star Wars Day Xbox sale discounts Force Unleashed, Lego games

    Star Wars Day is upon us, and here’s an Xbox sale to mark it. Microsoft is offering discounts on Xbox 360 games to celebrate May 4. From my desk here in Australia the sale is a bit light on content – two Lego games, plus The Force Unleashed and its DLC packs. Your mileage may […]

  • Here’s hoping this tease means we see Mass Effect at E3 2015

    Mass Effect boss Mike Gamble has shared a teaser image, which we’re more than happy to draw speculative conclusions from. The new Mass Effect game in the works at BioWare Edmonton is a mysterious beast. Judging by how long it’s been in development, it feels like we’re about due for a proper reveal, to clear […]

  • Watch almost a whole hour of Wolfenstein: The Old Blood

    Wolfenstein: The Old Blood is almost here. Are you ready for old-school shooter action? Wolfenstein: The Old Blood publisher Bethesda livestreamed almost an hour of the Machine Games shooter recently, and has now uploaded the archive to YouTube. Check it out below: Wolfenstein: The Old Blood launches digitally on PC, PS4 and Xbox One on […]

  • Splatoon lacks voice chat to promote a positive online experience

    Nintendo’s multiplayer game Splatoon will not contain a voice chat option in order to “focus on the positive aspects” of online gaming. Speaking in the latest issue of Edge magazine (thanks, GamesRadar), Splatoon co-director Yusuke Amano said personal experience with negativity in online voice chat was one of the main reasons for excluding the feature. […]

  • D4 on PC: differences from Xbox One version, system specs announced

    D4: Dark Dreams Don’t Die – Season 1 is coming to PC, and Access Games has provided a list of features different from the Xbox One version. We’ve pulled most of the changes off the game’s website and posted them below, along with the PC specs. D4 on PC Kinect gesture input controls replaced with […]