Ubisoft CEO discusses the future of gaming

Friday, 14th September 2012 02:23 GMT By Naren Hooson

Yves Guillemot, CEO of Ubisoft, goes into detail on the importance of cross console gaming, free-to-play, digital titles as well as how he expects the current and next gen consoles to perform.

Talking to The Guardian he outlines his desired follow on from the Wii U launch and Ubisoft’s PSVita and other handheld device releases . “You should be able use whatever device you have, wherever you are, to continue a game. What I see for the future is that you’ll be able to take console and PC titles wherever you are, whether that’s the full experience or [a modified experience for smartphones] where you can prepare for the main game or react to things happening in the world.”

“With next gen consoles, it’s going toward bigger games, and yes, we will make less of them. But with free-to-play games, the teams aren’t as big so we can try different things and find subjects that are of interest to consumers. We announced Mighty Quest for Epic Loot last week, and we are announcing new types of games. This new environment is actually giving us the chance – because we’re reaching new consumers – to develop new types of game brand and experience. What I like about the FTP model is that you are with your consumers all the time – you can spend six months refining the gameplay and then put it in another environment, another title, because you automatically know it works well.”

With Assassin’s Creed III included in the Wii U launch titles and Liberation due for release on PSVita , Ubisoft are doing their part to push the boundaries of gaming device cross over.



  1. OlderGamer

    Another one of those guys thinking they are more then just content providers. Well will be interesting to see what happens.

    #1 2 years ago
  2. ps3fanboy

    serious and hardcore gamers have no interest in being dime and cent to death, to get a full game experience. and all this play everywhere crap, i see you trying hard to get the consumers of your product addicted, like a drug addict. there are a stupid gamers out there but your core ain’t and will just not buy into your bullshit, that i can tell you right here and now.

    #2 2 years ago
  3. DSB

    But what does Ubisoft know about gaming?

    #3 2 years ago
  4. Kabby

    The saying is ‘Nickel and Dimed’.

    #4 2 years ago
  5. OlderGamer

    In ten years ps3fanboy, there might not be any such thing as a core gamer. Just gamers. Think of it like TV shows. What is the core TV watching demographic? There really isn’t one. Viewers are spread out across a galaxy of different kinds of shows.

    Games will prolly be somewhat like that.

    #5 2 years ago
  6. ps3fanboy


    yeah gaming properly end up something like that junk box they call television and not worth paying for at all… i quit watching tv 10 years ago because of all the crap…

    #6 2 years ago

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