Command & Conquer: Generals 2 will have a single-player experience, because EA Labels boss Frank Gibeau knows players want one.
When Command & Conquer: Generals 2 was re-announced as a free-to-play release, it was also expected to shed its single-player campaign – although BioWare Victory did note that fan demand could see a campaign added post launch.
“Does that mean it’s not going to have single-player? No, that’s something we’ve obviously heard loud and clear that is important to people,” Gibeau told Polygon of the game’s transition, reportedly confirming that a campaign is on the way.
“The beauty of free-to-play, is that we can adjust and adapt to what we’re hearing as opposed to, ‘I’m sorry, it’s two months from ship and it is what it is.’ It’s a very different model because you don’t have to build as much. You build in response to your audience.”
Gibeau said that has been EA’s intention from the get-go – to build something adaptive to what players actually want.
“We started with, ‘How do we build a triple-A Command & Conquer experience?’” he said. “Is the best way to go to market, premium or is the best way to go to market, free-to-play? We’re like, ‘We’ll get the biggest market with free-to-play and we can evolve it over time based on what we see happening inside the service,” he said.
“Our goal is to evolve the service in response to what people want and that’s the beauty of free-to-play: You build as you receive information from your audience. When you build a premium game you have to go way in the hole, in terms of spending out a lot of money building a certain experience and then putting it out there to see how people respond.”
Gibeau has been in the headlines quite a lot recently over new business models. He was quoted as saying he won’t green light single-player games, but later clarified his position, saying that games need to have some kind of connected, online feature set, and that’s he’s still “passionate” about single-player experiences.
Command & Conquer: Generals 2 is scheduled for a 2013 launch.