EA warns, ‘releasing new IP this late in console cycle is a mistake’

Tuesday, 4 September 2012 12:15 GMT By Dave Cook

President of EA Labels Frank Gibeau has warned that launching new IP so late in the current console cycle is a mistake, and that developers should be using this time to hone their existing products.

Just don’t tell that to Dishonored studio Arkane Frank.

In a interview, Gibeau stated, “The time to launch an IP is at the front-end of the hardware cycle, and if you look historically the majority of new IPs are introduced within the first 24 months of each cycle of hardware platforms.”

“Right now, we’re working on three to five new IPs for the next gen, and in this cycle we’ve been directing our innovation into existing franchises,” he added.

Gibeau was careful to avoid ruling out late new IP altogether, as there is quite a bit out there at the moment. He stated that performance will suffer, more than anthing, “as much as there’s a desire for new IP, the market doesn’t reward new IP this late in the cycle. They end up doing okay, but not really breaking through.”

On the subject of next-gen, Gibeau stated that the rise in the number of gamers had created chaos, and a floundering approach to driving the industry forward. But that madness has almost subsided.

“From this chaos, you’re going to get a new order,” Gibeau explained, “a new approach, that’s going to be a very vibrant time for games.. Yes, there’s chaos right now, but a golden age is coming.”

Cheers OXM.


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  1. DarkElfa

    Oh EA, if only you cared more about your games, game studios and customers than your profit margin, perhaps your bottom line would have been larger this past quarter.

    #1 3 years ago
  2. TheBlackHole

    He’s absolutely right. Historically the best time to release new IP is at the start of a console lifecycle.

    Thought that was common knowledge though – it’s hardly a surprise to hear someone say it.

    #2 3 years ago
  3. AHA-Lambda

    Thing is, he’s right. I think the only reason we are seeing some more creep out of the woodworks now (The Last of Us, Dishonored etc) is because of just how long this gen has been, and these IP are trying to position themselves for the next gen.

    #3 3 years ago
  4. ManuOtaku

    Well this generation we have examples that dont follow this notion, like dragon dogma and Amalur, both did good with decent numbers sold, and i think games like the last story and dishonored will do quite well too, maybe is a fair asumption, but like everything it has its exceptions, therefore making new ips on the last part of the generation lifecycle could be done, theres is not guarantee that it will do bad, just for that fact alone, it is a combination of multiple factors that incide in it.

    #4 3 years ago
  5. AHA-Lambda

    Dragon’s Dogma probably didn’t even break even and Amalur shuttered a studio, how are those good examples?

    #5 3 years ago
  6. The_Red

    This is why I’m really rooting for Dishonored, Soul Sacrifice, Last of Us and Beyond because if it wasn’t for them, there would probably be zero new mainstream / big budget games on the way.

    #6 3 years ago
  7. ManuOtaku

    #5 well yes but i meant in the sold numbers, that were decent for new ips, especially this late on the generation, the developer of amalur and its situation had nothing to do with the performance of the game, the game could sold 10 millions and it would colpase like it did,the game has not the fault, well at least not completly, it was a part, but not the biggest or the important, it was a combination of things.

    #7 3 years ago
  8. Da Man

    I remember EA releasing new IPs this late, one being the original Medal of Honor..

    #8 3 years ago
  9. xino

    EA is right.

    but if it’s the 6th gen or previous, it would be stupid.

    because to create a sequel that would sale would mean many people needs to know more about the prequel.
    That’s the reason why they started making HD remakes.

    so now we have no excuse.
    i am sure many people have ps3 or xbox 360 to buy a new game IP at a console’s life cycle.

    #9 3 years ago
  10. hitnrun

    EA: No new games this year, but we’ll reassure you with a passive voice explanation like some kind of Ayn Rand villain.

    #5: The fact that Amalur was conceived by naifs and run by frauds hardly diminishes its quality as a game. According to reports, it would have had to move 5 million copies to keep the studio open (and according to the math presented by the authorities, probably significantly more than that), which is insane. A new franchise couldn’t expect that kind of business if it was literally the best game of all time.

    #10 3 years ago
  11. SplatteredHouse

    So, did he have anything to say about the danger in releasing quality new IP (such as Dishonored), late in the generation. Or, was that a subject out of his ball park? :p

    #11 3 years ago
  12. GwynbleiddiuM

    Someone give Franky here a candy. You can always profit from the current gen, PS2 had a lot of sales while XBOX 360 was out. Wii is profiting well enough even though tech-wise it’s well behind PS3 and Xbox 360 and Wii U will be on par with Xbox and PS3 at best. And btw there are in fact great new IPs coming to this gen including The Last of Us, Beyond, DUST 514, Dishonored and maybe Watch Dogs.

    To everyone who think highly of Kingdom of Amalur: It was utter bullshit, shallow and uber-hyped. It had nothing to do with it being a new IP, it was merely the fact that it was overhyped and they’ve been boasting at how it had R. A. Slavatore, what a great visionary Ken Rolston is, how awesome Curt Schiling is, and in the end their game was mediocre, the story boring, the lore and character design disappointingly uninspiring. They boasted and boasted and boasted, even after the release and after people found out what a waste of 60$ KoA was, they were still boasting, even after the company fell to ruin, they were still boasting.

    So, don’t bring that crap up please as an excuse to validate Franky’s point, you are insulting my intelligence.

    #12 3 years ago
  13. DSB

    He’s not entirely wrong though. Remember Stranger’s Wrath? Nah, me neither.

    #13 3 years ago
  14. TheBlackHole

    “And btw there are in fact great new IPs coming to this gen including The Last of Us, Beyond, DUST 514, Dishonored and maybe Watch Dogs.”

    and let’s see how they perform…

    #14 3 years ago
  15. viralshag

    Exactly, Dishonored isn’t even here yet. It might by hyped on the net but sales could be another story. Probably better to wait and see how it actually does first.

    #15 3 years ago

    A good game is a good game, and will surely sell at any time.

    Maybe he means, if you’ve got a weak game, it’s better to release it when there isn’t much else around in terms of competition…

    #16 3 years ago
  17. HauntaVirus

    I hope dishonored does well but I have a feeling it’s overhyped. Bethesda is good at marketing but they’ve had a rough patch with Brink and Rage. Not to say those are bad games… Just WAY overhyped.

    #17 3 years ago
  18. OlderGamer

    I think he assumes that people will enmass flock to the next gen and abandon this gen as soon as new hardware comes out. I doubt that will happen. Unless new hardware is dirt cheap I expect a slow uptake. meaning that there will be a ton of gamers holding onto old hardware, looking for new games.

    But if you only go by history, he is mostly right. As a general rule. But I can’t remember at time in gaming history when so many people were out of work or simply underemployed. Very few people will jump on to the new gen if those systems wiegh in at 400usd or more.

    I think there is a lot of miles left in current hardware. The graphics are fine, the online is fine, there is nothing outright wrong with them. I really am not sold on the push for a next gen by average joe gamers. I think average joe sticks with a system he already owns and looks to save money. I think the adaption rate will be slower this gen then in the past.

    #18 3 years ago
  19. SplatteredHouse

    @17: I’m not convinced that it is over-hyped, because they’ve been showing gameplay, they’ve been demonstrating the way the game is, and people after seeing these showings believe in what they saw. That’s not over-hype, but a thing for which people are hopeful of it delivering.

    If you want to point to a current example of over-hype: Borderlands 2. (I hope it delivers, and I’m not knocking them) they’ve shown little of anything of the game.

    #19 3 years ago
  20. TD_Monstrous69

    I was angry when I first read the headline, but after reading the article, all I can really say is what do you expect from a guy at the business end of games. If he’s speaking from a numbers standpoint, he might have a point. But it’s just philosophy like this that has stagnated things creatively. I mean, all you need to do is look at the reaction people had at E3 when gameplay for Watchdogs and The Last of Us were unveiled. There’s just too much of the same out there, and both of those games are long needed breaths of fresh air (outside of type and genre). Here’s a hunch for anyone out there, why is do you think sales in games are in decline? Because people are waiting for new hardware? Because the economy’s a little shaky, and people can’t afford the $60 price of a new game? Because games for iOS and Android are dirt cheap compared to AAA console titles? Sure, all are factors as to why this is the case. But allow me to throw a nugget into this argument, what the industry calls “new content”. A lot of times, what’s mentioned as “new content” isn’t very new, but a continuation of something that’s already been an established franchise. Maybe not since 2007 has there been any substancial new IP released, mainly just sequels to IP’s released that year (examples: Bioshock, Assassin’s Creed, Uncharted). Now I’m not bashing sequels to games. Because games and gamers will always need a sense of familiarity. But what I’m saying is after the familiar comes, something new can follow. For there will always be gamers looking for something new, and who the hell is Frank Gibeau to say wait till this new system comes out?

    #20 3 years ago
  21. Da Man

    Last of Us looks stellar. We do need a new, apparently highly scripted zombie game.

    #21 3 years ago
  22. TD_Monstrous69

    @21 Naughty Dog did say the approach to how it is people can play through sections is open-ended (though not quite sure to the level that Dishonored takes it), so not all that sure what you mean by scripted.

    #22 3 years ago
  23. Da Man

    Based on the level of visuals and three Uncharted videogames.

    #23 3 years ago
  24. OrbitMonkey

    @22, Tut, tut, you fell into Da Mans trap! It’s a Sony exclusive! It baaaad!! Arguing will only have him wheel out his “corridor shooter, with QTE herp derp” spiel.

    Oh and for the love of all that’s holy, do NOT imply that Halo is rubbish, he will spit his dummy to the moon!!

    #24 3 years ago
  25. Da Man

    Yes, which is why I keep going about Gears being an utterly lame corridor shooter with an unnecessary cover system and a handicapped script.

    You really are an idiot after all, not even a try hard apparently, huh.

    It’s not a zombie game, it’s a fungus game, BIG difference.

    #25 3 years ago
  26. OrbitMonkey

    Wow, you don’t like Gears? Big fucking deal. You might as well say the fact you like tofu doesn’t make you the tired little troll :-P

    Please get some new material, your so frightfully dull.

    #26 3 years ago
  27. Da Man

    First they say I don’t like Sony, now it’s no big deal if I don’t like MS. But it can’t be that i don’t like MS if I can’t stand most of their software, from Gears to Fable and it’s obv I can’t stand Sony due to despising corridor shooters with overly scripted sequences.

    I don’t have to get any new material for something which looks so uninspiring and dull. lol.

    Have a beer now and refrain from insulting others’ intelligence with your attempts at an argument every time someone points out the obvious.

    #27 3 years ago
  28. OrbitMonkey

    No you say you don’t like Sony… Often… Monotenously… And that’s the point I made you dull little man.

    Oh theirs other things you don’t like? So what? I really am not surprised you have so much bile to spare :-)

    Please continue arguing with kids on the internet, to prove how smart you are ;-)

    #28 3 years ago
  29. Da Man

    You call me dull lil man, a guy in his 30s spending most of his free and working time with videogames, comment sections and beer? Allright.

    I have a distaste for corridor shooters and it’s yet another zombie game at that. Hard to figure out, I know.

    It’s not the first time you rage about people pointing the obvious, so why even try to come across as anything different.

    #29 3 years ago
  30. OrbitMonkey

    Rage? Why waste that on a dullard such as yourself? Bemused would fit more.

    #30 3 years ago
  31. Da Man

    No you are, stupid little ignorant thing.

    #31 3 years ago
  32. OrbitMonkey

    “No, you are….” Lol, nice to see all those books gave you such a literary gift!! :-P

    #32 3 years ago
  33. Da Man

    Erm, they did give me the meaning of sarcasm at least :(

    #33 3 years ago

    For someone who spends so much time dropping pointless little one liners in the middle of ‘heated discussions’ between other people, on subjects that have absolutely nothing to do with him, you are coming across as a complete hypocrite, OrbitMonkey.

    To say the least…

    #34 3 years ago
  35. OrbitMonkey

    Don’t you start picking on me GIGA!! And besides my point was Da Man is a boring little troll. I’m a funny little troll. Where’s the hypocrisy?

    Though it doesn’t surprise me Da Man needed to read books for a understanding of the lowest form of wit.

    #35 3 years ago
  36. Da Man

    You don’t come across as neither funny nor do you grasp ‘wit’ in any way, shape or form.

    You are a top notch troll though, no argument there.

    You come across as a sad little fart too, but I digress :/

    #36 3 years ago
  37. pianomanjack

    Does this mean that Fuse, the Insomniac game that once was Overstrike, is now going to be next-gen? The website is teasing a re-reveal soon from a countdown, and Geoff Keighley has tweeted that he’s filming at Insomniac this week for a new episode of GTTV……?

    #37 3 years ago
  38. OrbitMonkey

    @37, oh sweetums you say the nicest things! Though you desperately need an irony alert, but I digress :-)

    #38 3 years ago
  39. Da Man

    If you say so :(.

    #39 3 years ago
  40. Gheritt White

    Er… wasn’t Sleeping Dogs top of the charts for two weeks in a row just now. or did I dream that?

    #40 3 years ago
  41. Phoenixblight


    Its the summer hole its easy to get to the top of the charts.

    #41 3 years ago
  42. DSB

    And those are UK charts. Sniper Elite V2 was on top for two weeks as well.

    It doesn’t mean a lot without context.

    #42 3 years ago

Comments are now closed on this article.

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    Mass Effect 3 is discounted on the European PSN, but it’s not free. Update 2: The option to add to cart now lets you choose between the free trial or full version. The full version is on sale for £6.49 or £5.84 for PlayStation Plus members. The free trial is of course is still available, […]

  • Elite: Dangerous Race to Elite winners announced, one player makes £10,000

    The winners of Elite: Dangerous’ Race To Elite competition have been announced, with one player receiving the grand prize of £10,000. Back when Elite: Dangerous launched, developer Frontier announced a competition that would award players to first reach Elite rank in trading, exploration, or combat, a prize of £1,000 each. The grand prize – £10,000 […]

  • GTA 5 Online Heists guide: How to make the most money with Special Bonuses and Elite Challenges

    You’re not hitting heists for the good of your health. Here’s how to max cash rewards. Money. GTA Online players love it. Greenbacks are the core of the entire experience, allowing you to buy the best weapons, vehicles and stupid haircuts. Heists, as promised, gives more opportunities than ever to earn serious cash, but once […]

  • PlayStation 4 firmware update 2.50 coming tomorrow

    PlayStation 4 firmware 2.50, codenamed Yukimura, is due for release tomorrow, March 26. Firmware update 2.50 for PlayStation 4 will be launching tomorrow, March 26, Sony has announced. Codenamed Yukimura, the system update is promised to bring suspend/resume feature, trophy sync improvements, accessibility options, and much more. 2.50 has been in beta testing a while […]

  • GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges and more

    Heists aren’t the only addition in GTA Online’s latest DLC – there’s a lot of content that can earn you big RP and cash payouts. GTA 5 Online Heists guide: adversary modes, daily objectives, free roam challenges While heists are the talking point and big payoff after more than a year of waiting, there’s a […]

  • Battlefield Hardline: what’s the best Police sniper rifle?

    What’s the best bolt-action, Police sniper rifle for the Professional class in Battlefield Hardline? Let us help you answer that question. As you’re probably aware, Battlefield Hardline weapons are class specific and faction specific. This makes deciding on a good weapon and loadout much harder than it was in Battlefield 4. Which is where Westie […]

  • Evolve 1.3 patch nerfs Wraith, adjusts Kraken

    Evolve is receiving a new patch that aims to put an end to the Wraith’s dominance. Evolve developer Turtle Rock outlined a few of the changes coming in patch 1.3. The patch brings balance changes to the monsters – mainly the Wraith – as well as other various changes to Hunters’ tools based on player […]

  • Bloodborne: watch the opening 40 minutes

    The opening minutes of Bloodborne really do set the stage for what’s to come. They’ll also help you decide if this game is for you. Arekkz Gaming has captured the first 40 minutes of Bloodborne. Complete with the opening cutscene, and the first few obstacles you’ll face. The video is commentary free, so wear headphones […]

  • YouTube will relaunch livestreaming service with focus on eSports and gaming – report

    According to industry sources, Google is preparing to relaunch YouTube’s livestreaming service with a focus on eSports and gaming. According to anonymous sources speaking to TheDailyDot, Google is planning to bring back YouTube’s livestreaming service. The company is said to have started recruiting around 50 engineers with experience in the field, “a pretty big statement […]

  • I think I’m too old for Final Fantasy 15

    Final Fantasy 15 was nine years in the making – and counting. Are we the same people we were in 2006? Final Fantasy 15: Episode Duscae A demo available for PS4 and Xbox One. Offers a couple of hours of gameplay. More if you jump over the borders. Bundled with Final Fantasy 15 Type-0 and […]

  • New multiplayer mode for Splatoon announced

    Nintendo has sent over three screenshots for Splatoon along with information on the Wii U another of the title’s multiplayer modes. Called Ranked Battle, it keeps track of each player’s online ranking. Splat Zones is one of the additional ways to play online in this mode. It differs from Turf War, which is the main […]

  • 2015 WoW Arena World Championship has a $250,000 prize pool

    Blizzard has announced the WoW Arena World Championship will culminate at BlizzCon 2015. World of Warcraft 3v3 Arena teams from around the globe will compete for spot at the 2015 WoW Arena World Championship and for a share in the $250,000 prize pool. Online qualifiers will be held for North America, Southeast Asia, Australia, New […]

  • The Crew two-hour demo now available in US, tomorrow in the UK

    Ubisoft has announced a free trial of its driving MMO The Crew will be available tomorrow, March 25 in the UK. It’s live today in North America. For current players, the Vintage Car Pack and Vintage Live Update, including a new PvP mode, are now available. The Vintage Car Pack included the Chevrolet Corvette C2 […]

  • Minecraft Mass Effect Mash-Up and Pattern Texture Pack out from today

    A Mass Effect Mash-up pack and the Pattern Texture Pack will release on PlayStation 3, PS4 and Vita today in North America and tomorrow in Europe. The Pattern Texture Pack is also available for Xbox consoles today. The Mass Effect Mash-Up pack contains the Mars Facility from Mass Effect 3 plus textures and craftable items […]

  • The Talos Principle expansion pack Road to Gehenna announced

    An expansion for The Talos Principle has been announced titled Road to Gehenna. The expansion follows the narrative of Uriel, Elohim’s messenger, as he explores a “strange, hidden part of the simulation” on a mission of “mercy and redemption.” Uriel is attempting to free the souls of the damned “at all costs.” Road to Gehenna […]

  • Twitch Plays Pokemon finally catches ‘em all – even the rare Mewtwo

    Twitch Plays Pokemon players have captured all 151 original Pokemon which were included in a modified version of Pokemon Red, and this includes the rare Mewtwo. It took 39 days for Twitch players to catch ‘em all. Have a look at the impressive feat for yourself below. Thanks, Polygon.

  • GameStop will have limited units of Majora’s Mask New 3DS XL back in stock

    Those who missed out on the Limited Edition Majora’s Mask New 3DS XL will have another opportunity to purchase it outside of eBay. Tomorrow only, GameStop stores in the United States will have four units in stock, according to and internal memo sent to Kotaku. This is every store in the country, and again, only […]

  • Second phase of Fortnite closed Alpha launches today

    Fortnite’s second closed Alpha test will go live this afternoon, according to the official website. Those currently participating will have until April 14 to test the online aspects for 12 hours per day (noon -12am EDT). All progress from the previous Alpha test will be wiped, and other changes are listed in the patch notes. […]

  • Dragon Age: Inquisition: Jaws of Hakkon out now on PC, Xbox One

    As promised yesterday, the single-player DLC for Dragon Age: Inquisition, Jaws of Hakkon, is now available on PC and Xbox One. It will run you or £11.99 or your regional equivalent. The new content expands the land of Thedas with mountainous regions and forests, and it is full of “vicious enemies.” Players will also be […]

  • Call of Duty: Advanced Warfare trailer shows Ascendance gameplay

    Activision has released a new gamepay trailer for Call of Duty: Advanced Warfare to support the Ascendance DLC which releases next week. Ascendance, will release first on Xbox consoles March 31 and includes the next chapter of the Exo Zombies Saga, Infected, along with four new multiplayer maps: Perplex, Site 244, Climate and Chop Shop. […]

  • Batman: Arkham Knight will be a digital only release on PC – report

    It appears Batman: Arkham Knight will not see a physical release on PC, according to ShopTo. The retailer was told by its buyer the Rocksteady game will only be released on PC in digital form. ShopTo is currently double checking the information. If accurate, it is unknown if this will be case in North America […]

  • Bloodborne patch focusing on load times, performance optimizations in the works

    A patch for Bloodborne which will address load times is in the works, Sony has said The load times were one of the issues noted in Digital Foundry’s report on the From Software title. Sony told Eurogamer the patch would also explore other issues as well. “The development team is currently exploring another patch for […]

  • Gearbox would “love” to have entire Borderlands collection on current-gen

    An Xbox One and PlayStation 4 version of the original Borderlands game is something Gearbox Software is interested in, according to studio boss Randy Pitchford. Speaking in the latest Major Nelson podcast, Gearbox CEO Randy Pitchford said should Borderlands: The Handsome Collection prove successful, 2K Games might consider a current-gen version. “The fact that The […]

  • Wolfenstein: The Old Blood artwork shows the catacombs, dock, more

    Over the weekend we posted Wolfenstein: The Old Blood artwork along with news of a retail release in Europe. Today, we have better quality images of said artwork to share with you. Enjoy. The standalone prequel will be released digitally on May 5 on PC, PS4 and Xbox One in North America, and digitally on […]

  • Slender: The Arrival terrorizes PS4 and Xbox One this week

    In case you forgot, what with Bloodborne out today and other high profile releases of late, Slender: The Arrival is out today on PlayStation 4 in North America. The scary game will arrive on Xbox One tomorrow, March 25, and in Europe on PS4. Slender: The Arrival is an expansion on the original Slender game […]

  • World of Warcraft’s WoW Token rollout slated after launch of patch 6.1.2

    Blizzard has announced it will start rollout its WoW Token option in the weeks following the launch of patch 6.1.2 on March 24. WoW Token allows players to exchange in-game gold for game time and vice versa. Blizzard will release WoW Token first in realms serving North America, Oceania, and Latin America and will expand […]

  • The Evil Within: The Consequence dated for April, teaser video released

    Part 2 of Juli Kidman’s adventure in The Evil Within will arrive next month with the release of The Consequence. Above is a brief teaser showing some of the “madness” Kidman will encounter. The Consequence will arrive on Tuesday, April 21 on PC, PlayStation 3, PS4, Xbox 360 and Xbox One. European PlayStation players will […]

  • Bloodborne sometimes “struggles to run at a smooth frame-rate” per performance analysis

    Bloodborne has been analyzed by Digital Foundry and according to the report, even with a 30fps cap the game sometimes “struggles to run at a smooth frame-rate.” The game’s day-one 2.69GB update 1.01 is “essential” as it contains improvements to game performance and stability and the frame-rate tests run by Digital Foundry were in single-player […]

  • Borderlands: The Handsome Collection reviews round-up

    Borderlands: The Handsome Collection reviews are out in the wild so we decided to catch a few of them for you. Borderlands: The Handsome Collection is out today on PlayStation 4 and Xbox One. The collection packages Borderlands 2 and Borderlands: The Pre-Sequel along with each game’s DLC content on one disc. Better graphics and […]

  • Evolve, Forza Horizon 2, WWE 2K15 are this week’s Deals with Gold

    Evolve, Forza 2 Horizon and WWE 2K15 are just some of the games which are part of this week’s Xbox Deals with Gold. You can also pick up the Call of Duty: Advanced Warfare Pro Edition for 20% off as well as the standard edition for 33% off. For the Xbox 360 crowd, there’s also […]

  • Xbox 360 2015 Spring Value bundles now available starting at $250

    Microsoft is offering a discount on three Xbox 360 bundles with prices starting at $250. The Xbox 360 2015 Spring Value bundles feature various content such as a Kinect, 500GB console bundle and one month of Xbox Live Gold. Xbox 360 500GB Spring Value Bundle: comes with Plants vs. Zombies Garden Warfare download and Fable […]

  • Rainbow Six Siege beta sign ups now open

    Ubisoft is letting everyone register for the upcoming Rainbow Six Siege closed beta. Rainbow Six Siege is due for a closed beta sometime this year. Ubisoft has opened registration to everyone. All you need to do is enter your preferred platform and log in using your Uplay account. You will be entered into a waiting […]

  • Advanced Warfare: Exo Zombies map Infection is creepy

    The upcoming chapter in Call of Duty: Advanced Warfare’s Exo Zombies mode is called ‘Infection’ and Activision has been slowly revealing bits and pieces about it. A few teasers have been dropping ahead of Ascendance launch this month. The teasers are about the second episode in the Exo Zombie story, Infection. First off, the map. […]

  • This is the Bloodborne press kit in all its glory

    Bloodborne is a gorgeous game so it’s only fitting that the press kit it came in is a reflection of that. The pictures capture the many amazing bits of the Bloodborne press kit. A press kit is what’s usually sent to the reviewers alongside the review copy. They’re usually very ornate and almost all of […]

  • This Hearthstone turn is taking over 40 hours and you can watch it happen

    A very smart Hearthstone player has rigged his game to make one turn take over 40 hours, and it has been going for over 22 already. Hearthstone player Mamytwink set up a game against his friend to try and achieve the record for the longest turn in Hearthstone ever. Basically, Mamytwink set the game up […]

  • The Witcher 3: Geralt’s beard grows over time, but not Gandalf-long

    The beard of The Witcher 3 protagonist Geralt will grow over time, but you can trim it if you choose to. As part of a recently published impressions piece by German magazine Gamestar (translated by NeoGAF), The Witcher 3: Wild Hunt developers revealed that Geralt’s beard will in fact grow over time. Not content with […]

  • Sony mistakenly abandons Bloodborne trademark in the US

    The administration side of Sony Computer Entertainment has not been in the best of shapes recently. Sony has abandoned four game trademarks yesterday, one of which is for Bloodborne. The trademarks were all registered with US Patent and Trademark Office. All of the games trademarks pertain to unreleased games and Sony would’ve had to either […]

  • Payday 2 will be supported until 2017

    Payday 2 developer has announced that it will continue to support the game for the next two years. Payday 2 developer Overkill has revealed today that it’s planning to support the game until 2017. What this means is that more free content as well as paid DLC are in the works for release later. Payday […]

  • These are the top Call of Duty: Advanced Warfare weapons, according to the developer

    Based on their overall kill-to-death ratio, what are the best guns in Call of Duty: Advanced Warfare? Developer Sledgehammer reveals the top 5. Sledgehammer’s Michael Condrey has revealed on Twitter the top 5 weapons in Advanced Warfare based on their overall kill-to-death ratio. Here’s the list: ARX-160 – Hole Puncher Ameli – Heavy HBRa3 – […]

  • H1Z1 has sold more than 1 million copies

    H1Z1 has already sold over 1 million copies on Steam. H1Z1 may still be in Early Access on Steam, but it has already sold more than 1 million copies. Daybreak president John Smedley announced on Twitter earlier. H1Z1 launched in January and instantly became a hit. The game has consistently been on Steam’s top 10 […]

  • Battlefield Hardline guide: the best guns for each class

    Put your money where you mouth is. These are the best guns for each of the four classes in Battlefield Hardline. Battlefield Hardline guide: the best guns for each class If we have to have a disclaimer it’s that you’ll want to get the best gun for your own style of play and we recommend […]

  • Destiny weekly reset for March 24: Heroic and Nightfall strikes detailed

    Destiny servers have been reset for another week and the new strikes along with their modifiers have been revealed. This week’s strike is The Summoning Pits on the Moon. For The Nightfall, the strike has Arc Burn as well as Lightswitch. The same burn is active on the Heroic strike too. Arc Burn means that […]

  • Sarkeesian and PewDiePie make Time’s 30 Most Influential People on the Internet list

    Time Magazine has published a list ranking 30 of the most influential people on the internet, and two well-known names in gaming culture have made it. Popular YouTuber PewDiePie and games critic Anita Sarkeesian have made Time Magazine’s 30 Most Influential People on the Internet list. The list was published earlier this month and other […]

  • Bloodborne guide: conquer Yharnam with our detailed walkthrough

    Bloodborne is here. Let’s have at it with a full guide and walkthrough. Bloodborne guide and walkthrough Bloodborne follows in the footsteps of Demon’s Souls and Dark Souls, but for this new PS4-exclusive franchise, director Hidetaka Miyazaki has turned it up to 11. “Oh, so Dark Souls was too easy,” I imagine him chuckling into […]

  • Bloodborne reviews – all the scores in one place

    Bloodborne reviews are in. How does From Software’s latest stack up against its progenitors? Bloodborne is in an interesting position. Its lineage as a Hidetaka Miyazaki dungeon crawler means it has to live up to the expectations of fans of Demon’s Souls and Dark Souls. But as a brand new PS4 exclusive, it has to […]

  • Destiny: explore Traitor’s Ketch and uncover House of Wolves hints

    Destiny players have long enjoyed poking into hidden places, but Arrekz thinks we’ll be inside Traitor’s Ketch sooner rather than later. Upcoming Destiny expansion House of Wolves is expected to take us into a couple of the hidden areas Guardians have discovered. Traitor’s Ketch, on the Moon, is one highly likely candidate – maybe for […]

  • Games taking advantage of DirectX 12 to start coming out late 2015

    DirectX 12 is still fledgeling API, so it will be some time before we start seeing games built from the ground up using it. As you would probably expect, the DirectX 12 advantages will take some time before they start showing up in released games. But how long do we have to wait? Well, the […]

  • Twitch may have been hacked, mandatory password changes for everyone

    Twitch announced that there may have been some “unauthorized access” to some users’ accounts and information. UPDATE: Twitch has sent emails to users it believes were affected by this hack, and revealed a few more details in the process. “We are writing to let you know that there may have been unauthorized access to some […]