“The PC market is not dead, it’s very much alive,” says EA Maxis

Wednesday, 29th August 2012 15:48 GMT By Stephany Nunneley

SimCity’s lead producer Kip Katsarelis has said PC gaming is alive and well, and while the Glassbox Engine used to develop Maxis’ sim title is “definitely portable,” on many platforms, PC is where the firm’s “market is.”

Speaking with GI International, Katsarelis said: “We’re still seeing the PC market is not dead, it’s very much alive.

“Blizzard’s shown quite a bit of success with their recent Diablo launch, The Sims is highly successful, so there’s a market there, we’ve got an audience there that wants games on that platform, and we are still a PC house and will continue to be so.

“I can see us on many platforms, there’s definitely an appetite for Sim City, it’s one of those games that everybody can relate to, they all live somewhere,” he continued. “Not only has gaming changed, there is that whole generation who may be aware of SimCity, and maybe they’ve played the iPhone version of it, but they haven’t really experience that true experience on the PC.

“So we came out with SimCity Social, there’s CityVille too, there’s a whole new generation of city planners that would probably love to play our game.”

Katsarelis was cagey about life beyond SimCity for Maxis, but explained that the , the foundation to all the advances made in the new game, was an investment for the future.

SimCity 5 will release on PC and Mac next year.



  1. YoungZer0

    We all know that.

    #1 2 years ago
  2. DSB

    It’ll be dead soon enough if EA keeps stripping games to turn them into F2P revenue streams.

    #2 2 years ago
  3. Phoenixblight


    The games they have brought to F2P wouldn’t have survived if it was made into a full game.

    Whether you like it or not this is the way gaming will be going to compensate for the overall cost of development increasing.

    #3 2 years ago
  4. TMRNetShark

    @2 huh?

    And the reason they do that is because they know their games are gonna get pirated ANYWAYS… why not do a F2P model? I’m in the MechWarriors beta and that game is fun as shit as a F2P!

    Path of Exile? Another great F2P that is basically better than Diablo 3 in every way.

    And of course… TF2.

    #4 2 years ago
  5. M. K.

    Since when is TF2 F2P?

    #5 2 years ago
  6. DSB

    @3 The publisher decides what development should cost, not me. I’m not interested in splitting the bill.

    @4 How would you say piracy tends to affect the earnings of most major publishers today? What’s the average percentage they lose?

    Because according to their very own earnings reports, the PC has been the most profitable platform for EA and Activision, since at least 2010.

    Not counting MMOs, by the by :)

    The guys who have been losing money, have also been the guys with the most restrictive DRM.

    #6 2 years ago
  7. themadjock

    @4 I was hoping to get into the MWmercs beta and can testify that PC is definitely coming back in my book. I’ve just built a custom mini-itx PC in a bitfenix prodigy case which sits nicely in the living room hooked up to my 50″ Plasma :) and it’s about 10 times faster than the PS3 which now sits mostly idle since there is NOTHING interesting at the moment

    #7 2 years ago
  8. Stardog

    @3 They wouldn’t have survived outside of F2P ecause they’re crappy social game money-grabs.

    #8 2 years ago
  9. Phoenixblight


    ALl games are money grabs. Publishers are not in business because of the good of the industry. They are there to get paid and every game is an investment for them.

    There are plenty of F2P games that are quite successful and fun and some developers swear by it. Without the F2P model more than half of those games would never come to be. I rather have F2P than being stuck with only Triple A games to select from.


    “The publisher decides what development should cost, not me. I’m not interested in splitting the bill.”

    Thats what you technically paying for when you buy the game. You are paying for the cost of development,publishing and marketing.

    Consumers are asking for more tech, more horsepower the costs come from somewhere.

    #9 2 years ago
  10. DSB

    @9 That’s far from an absolute truth.

    Last time I checked Activision were running the two most profitable franchises in gaming on some very, very old tech.

    Publishers spend a lot of time talking about what “gamers want” based on nothing but focus groups that they believe to be credible.

    There’s a big difference between asking a small group of people, that you “think” to be the audience, and actually asking the audience.

    Set up a focus group the right way, give them the right kind of questions, and they’ll tell you exactly what you want to hear.

    #10 2 years ago
  11. Phoenixblight

    “Last time I checked Activision were running the two most profitable franchises in gaming on some very, very old tech.”

    They have 7 studios for one franchise which they employ over a couple hundred employees. It costs Activision quite a bit to have that many studios in order to maintain their yearly releases. 40 million + marketing per release. Blizzard employees just as much for WoW not only do they have to focus on major content patches to keep consumers interested, they also have to have a completely different team making expansions. They also have 3 other studios making other franchises SC, Diablo and Project Titan. Thats not cheap for them to maintain all that. They are not being cheaper or more efficient than anyone else. Especially since Activision throws 100+ million to market COD every year.

    #11 2 years ago
  12. loki

    MMO – yes, PC ports – no

    #12 2 years ago
  13. DSB

    @11 So are they hiring left and right and paying for huge ad campaigns, because gamers asked them to do that too?

    Surely fiscal responsibility has to come into play at some point.

    Maybe they’d be better off spending less money on frivolous lawsuits. Just a thought.

    #13 2 years ago
  14. OlderGamer

    @ PB, #9, Spot on.

    #14 2 years ago

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