Transformers: Fall of Cybertron launch trailer comes in 30 and 90 second flavours
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Transformers: Fall of Cybertron has two launch spots - a 30 second one for the fly-by-night fan, and a 90 second one to reward you for your patience and dedication to the Autobot cause.
High Moon has written a pretty amazing backstory to explain why there are dinobots and all sorts wandering around this time, completely distinct from the canon of the (let's face it, rather dire) films. Additionally, it's really pumped up the multiplayer focus, with loads of customisation and game modes.
Fall of Cybertron releases on August 21 for PC, PlayStation 3 and Xbox 360.
Thanks, EvilAvatar.