Tue, Jul 31, 2012 | 12:22 BST
Medal of Honor Warfighter: ‘poor quality of first game will hurt sales’ – analyst
Medal of Honor: Warfighter is just one of many FPS titles vying for a slice of Call of Duty’s audience this year, but a US financial firm has said the ‘poor quality’ of the original and a lack of E3 interest will cause sales to suffer.
In a research paper released to Forbes Doug Creutz – an analyst with US firm Cowen – has revealed that the firm slashed its projected sales figures for Warfighter after a poor E3 showing.
Cowen originally estimated that Medal of Honor: Warfighter would shift 2.3 million copies from its October 26 launch until December.
But Creutz revealed that after E3 2012, the firm reappraised its projections down to just 1.4 million.
Creutz explained the shift, “This is based on a very soft performance since E3 in Amazon’s top-selling game rankings compared to other recent titles. We think the most likely culprit for apparent gamer disinterest is the poor quality of the last ‘Medal of Honor’ game in 2010.”
Medal of Honor: Warfighter wasn’t the only EA game to have its projections slashed, as the firm estimates that Star Wars: The Old Republic will also take a hit this year.
Cowen also estimates that BioWare’s MMO active player base will fall from 1 million to 500,000 due to “continued poor server density trends.”
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