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EA wants Medal of Honor and Battlefield to be different

Tuesday, 17th July 2012 06:21 GMT By Brenna Hillier

EA is keen to cater to different audiences with Medal of Honor and Battlefield, according to Labels boss Frank Gibeau.

“We are very careful that Battlefield and Medal of Honor stay differentiated,” Gibeau told GameInformer, as reported by Attack of the Fanboy.

“With Medal of Honor we tried to embrace that the game is real. The multiplayer is different than Battlefield.”

The executive said that there are pros and cons to having two different shooter brands, as opposed to rival Activision’s yearly Call of Duty machine.

“There is an inefficiency to having two different brands coming out alternating like that, there is some upside. You don’t have the annualized, sequel fatigue,” he said.

“We’re trying to use a sequencing strategy to keep it as fresh and different as possible. The trick is figuring out how to grow both of them together.”

Medal of Honor: Warfighter is the next major shooter from EA, due in October on PC, PlayStation 3 and Xbox 360. We’ll have to wait until 2013 for the next Battlefield, which looks likely to be Battlefield 4.

Thanks, GamesIndustry.

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10 Comments

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  1. G1GAHURTZ

    Well, they’ve made it a bit difficult for themselves by using the same engine/sounds/animations/setting/etc…

    Anyway, I wonder what they’re planning on doing for Respawn’s game. They’d have to drop MoH or release it in the spring, I’d assume.

    #1 2 years ago
  2. GrimRita

    Yet another EA fail. If this was the case then why offer beta access to BF3/MoH if you pre ordered one or the other? It doesnt make sense.

    Or is this their way of addressing the two ‘different’ (LOL) CoD games releases?

    #2 2 years ago
  3. Erthazus

    “engine/sounds/animations”

    That is the best in the industry?

    give me every game with That engine.

    #3 2 years ago
  4. manamana

    I would actually appreciate a single player mission that differentiates itself from all the other CoD clones out there. And the terrible BF3 campaign of course.

    #4 2 years ago
  5. Erthazus

    @4, ArmA 3.

    #5 2 years ago
  6. Docker Al

    @#3- 30 frames per second is the “best in the industry”?
    It’s half as good as the competition it’s trying to beat.

    #6 2 years ago
  7. ejams

    @6 – Half as good in framerate, twice as good in everywhere else.

    #7 2 years ago
  8. G1GAHURTZ

    @3:

    How good it may or may not be is irrelevant.

    The look and feel of the games is almost exactly the same, so how can they say that they’re being “careful” about making sure that the games “stay differentiated”?

    Especially gameplay wise, with the more recent DLC that’s come out for BF3…

    #8 2 years ago
  9. OrbitMonkey

    @GIGA, you watch your filthy mouth!! Each BF is a unique and beautiful snowflake!!

    ;-)

    #9 2 years ago
  10. xxJPRACERxx

    @6 On my PC it’s 1080p @ 60 fps.

    And if I where playing on console I would prefer 30 fps of awesome than 60 fps of shit.

    #10 2 years ago