Microsoft has announced the Kaiser Chiefs are to be its ambassadors for the Xbox Summer Stadium sports and entertainment campaign, which runs June 15 through August 21. The initiative supports Microsoft’s charity partner, Right To Play, which encourages folks to take part in donating to the cause.
Starting tomorrow, those in Europe can take part in the 100m dash on Xbox Kinect Sports game to help break a Guinness World Record for the most people in an online race. Microsoft will donate funds to Right to Play each time a person takes part. Xbox Live Gold will be free this weekend to support the charity initiative.
Sport fans can also represent their countries in weekly online tournaments, as well as watch sports events through XBL entertainment applications.
The Xbox Summer Stadium campaign will culminate with an exclusive show by the Kaiser Chiefs broadcast on the closing weekend of August 10. Xbox Gold members can watch it exclusively on Xbox Live through the MUZU.TV app as well as win tickets to attend the gig.
The donation site will go live today.