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THQ sold UFC to EA for failing to break even on UFC Undisputed 3

THQ has told Wedbush analyst Michael Pachter that it sold its Ultimate Fighting Championship franchise to Electronic Arts because it failed to break even on UFC Undisputed 3, which shipped 1.4 million units - 600,000 or so units short of the 2 million copies needed, reports Gamasutra. During EA's E3 press event this week, UFC president Dana White took the stage to announce the transition of the UFC’s license to EA Sports, which will see the firm publishing multiple games, through a multi-year exclusivity deal. In the wake of the sale, THQ’s San Diego studio was shut down.

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UFC Undisputed 3

PS3, Xbox 360

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Stephany Nunneley-Jackson

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Stephany is VG247’s News Editor, with 22 years experience (with 15 of them at VG247). With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.

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