Ex-Call of Duty dev Robert Bowling founds Robotoki

Tuesday, 24th April 2012 01:17 GMT By Brenna Hillier

Former Call of Duty community manager and creative director Robert Bowling is at the helm of a new development studio, Robotoki.

Robert Bowling

The new studio is already hiring, and expects to reveal its first project later this year, for consoles, mobile and PC.

Speaking to GameInformer, Bowling said Robotoki wants to focus on “creating a universe first, experiences second, and game mechanics last” so that i can produce “experiences that transcend platforms and genres and allow our players to connect to our world, their characters, and gameplay via any medium”.

“However, how they experience the world is unique to their device. The mobile / tablet experience should not mimic the console or PC experience, it should be additive to it, not supplemental. Allowing them to support their console and PC experience, continue their progression, but by experiencing the world in a meaningful and unique way,” he explained.

“Our focus is creating an experience that is no longer strictly single player, strictly co-op, or strictly multiplayer, but adapting the strengths of each of these into a unique experience that is fueled by the actions and contributions in each.”

The new company will be independently funded and won’t compromise on this business model, because Bowling envisions “an environment where the creative vision holders held complete control over their work and could guide and maintain it from concept to execution”.

Best known by his handle FourZeroTwo, Bowling became the public face of Infinty Ward and the Modern Warfare series over the last few years. He first joined the franchise in 2006 and earned a reputation as a passionate and communicative community manager.

Bowling abruptly announced his departure from Call of Duty, Infinity Ward and Activision in late March.

Perhaps relatedly, the former creative director emphasised that Robotoki is focussed on its creative staffers, and commented that the industry has “a lot to learn on how to treat talent”.

Although industry turn over is high, Infinity Ward in particular has been the subject of several high profile departures, most notably the exit of founders Jason West and Vince Zampella, who bled off a sizeable portion of the staff for new venture Respawn.

Hopefully Bowling’s new venture will put a stop to ill-conceived death threats from “passionate” Call of Duty players.



  1. Charlie Sheen

    good luck slap head

    #1 3 years ago
  2. ejams

    Things must’ve been pretty steep there for him, knowing that he’s been one of the head honcho’s for CoD for a few years now. How much are all of these departures going to affect CoD? I wouldn’t imagine a whole lot since CoD isn’t known for its exceptional new ideas being brought to the table, but I’m still curious

    #2 3 years ago
  3. nani17

    I’m glad he left the poor guy got so much shit everyday from people like it was his fault something was wrong with the game and only him. I understand he’s the community manager but did you ever read some of the crap he got send some people are nutters.

    #3 3 years ago
  4. endgame

    “Ex-Call of Duty dev Robert Bowling” LOL! He’s not a dev.

    #4 3 years ago
  5. DeyDoDoughDontDeyDough

    Yes, endgame is correct. Robert Bowling is not, nor has ever been, a developer. His previous title as ‘Creative Strategist’ at Infinity Ward (the article calls him ‘Creative Director’, but this is entirely incorrect, the two job titles could not be further from one another in terms of day to day responsibilities) was one that described his role in channeling player feedback up the chain of command, by which informed decisions could be made by the actual creatives on those games. He was also responsible for release strategy in some important ways.

    I actually like Mr Bowling, but those are the facts.

    Also, is it just me, or is he beginning to sound a bit Molyneux here?

    Either way, I’m glad he moved on. He’s a nice guy, and nice guys don’t deserve the grief he used to get from amoebic COD players at IW.

    #5 3 years ago

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