The western world’s largest competitive gaming league has joined forces with CBS Interactive.
The deal means CBS Interactive has exclusive online broadcast rights to MLG’s Pro Circuit events; the league has 2,500 hours of gaming scheduled over the next year, and served 15 million hours of video to viewers last year.
This puts CBS Interactive in partnership with TwitchTV, with CBSi Games selling all advertising, promotions and sponsorships for this community.
The deal will put CBS Interactive’s formidable livestream experience and resources at MLG’s disposal, likely giving streams a stability and quality boost. As for what CBS Interactive gets out of it, the press release notes the following:
“On average, people tune into live gaming competitions and events for 23 minutes versus the 3 minutes for a typical on-demand clip. Across CBS Interactive Games, more than 3 billion minutes of video are served each month to 18-34 year old men, making these sites 300% more likely to deliver this coveted demographic than traditional video sites like YouTube. In addition, live eSports competitions deliver a massively engaged audience, with fans engaging real time through social media versus the quick tune-in, tune-out mentality of watching clips.”
Got something to sell? CBS Interactive has some new ad slots you might be keen on.
This is CBSi’s second major acquisition of an established gaming community in recent months; the Gamespot parent snapped up GiantBomb earlier this year.
MLG is the largest eSports league in North America and attracts thousands of participants.