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Zynga generated 12% of Facebook’s 2011 revenue

Thursday, 2nd February 2012 00:31 GMT By Brenna Hillier

In the course of filing a $5 billion IPO, Facebook has revealed just how important Zynga is to the social network’s success.

Zynga generated $445 million in revenue for Facebook over 2011, 12% of its total for the year, according to documents released today.

Most of Facebook’s other revenue comes from advertising; in total, the company brought in $3.71 billion in 2011, with a profit of $1 billion.

Facebook has made a market valuation of $100 billion as part of its first IPO filing, although this figure is likely to undergo revision as the big day approaches, and has saved up $4 billion in ready funds. No date has been set for the IPO beyond later this year.

Comparing their IPOs, Zynga netted a record-breaking $1 billion (the largest tech IPO since Google’s $1.67 billion in 2004), which is 20% of Facebook’s expected $5 billion.

Thanks, VentureBeat.

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1 Comments

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  1. Fin

    These things (social games and their platforms) are too tightly entwined. One runs out of steam (which it will, the entire industry is growing too fast for it not to be a bubble), it’ll bring down the other.

    #1 2 years ago