Epic: Consoles need to adapt to the way consumers “are willing to spend their money”

Thursday, 27th October 2011 18:52 GMT By Stephany Nunneley

Epic president Mike Capps believes console makers need to become comfortable with allowing micro-transactions and smaller virtual items for purchase, and in the future it could be detrimental to the next iteration of consoles if developers are prevented from setting virtual content prices.

Speaking in an interview with Develop, Capps said the way consumers are “willing to spend their money has changed,” and consoles will lose developers to PC if the hardware makers are not willing to adapt.

“Game revenue has moved to the service model and the microtransactions model,” he said. “Consoles need to start being comfortable with that. They need to be able to do something where small virtual items can be sold and bought for 20¢ without a long certification process and a price approval process.

“Right now we’re not even allowed to change the prices of virtual content. We’re not even allowed to set the prices. I just don’t think this protectionist approach is going to be successful in a world where the price of virtual items changes on a day-today basis.

“Double-A games will never come back unless we get rid of this notion of a game being $60 or not released. The console manufacturers need to let this happen. The best way of driving developers to PC is telling them they have no freedom in what prices they can set for virtual items.

“It would be great to have the level of freedom that, say, Steam gives you.”



  1. DarkElfa

    Fucking Micro Transactions. Fucking Virtual Goods. Gaming on the iPad is being ruined thanks to a never ending flow of in app purchases that are built on the same damn foundation.

    I’m just waiting for a F2P platform game where you can run all you want but jumping costs you extra. Also, Fireballs come in packs of 10 for $2, 50 for $5 and 5000 for $99.

    Let the milking of consumers increase and continue. These guys are just digging one large ass grave for the gaming industry.

    #1 3 years ago
  2. mojo

    Epic: Consoles need to adapt to the way consumers “are willing to spend their money”

    yeah that would be good.
    scrap all the bullshit from the past 5 years and everythings fine.

    “Also, Fireballs come in packs of 10 for $2, 50 for $5 and 5000 for $99.”
    allready happened. GT5 color paint is a one tme use. want to paint another car? Buy again. Same with cars.
    And Prior to that: That Pool Game on PSN. U can buy chalk for the queue. 100 uses for 1 Euro or so.

    completly bonkers

    #2 3 years ago
  3. DarkElfa

    It is the end Mojo. Let us find shelter and hunt for our meals before the darkness swallows us all.

    #3 3 years ago
  4. Stephany Nunneley

    Okay…. doom and gloomers. He also said it would be nice for devs to set their own prices. I think that is a good thing.

    /shields herself from barrage of tomatoes still in the can

    #4 3 years ago
  5. DarkElfa

    Aww Steph, you messed up my cabbage patch. :(

    #5 3 years ago
  6. fearmonkey

    I read the interview and I think any idea that gets games in a lower price bracket is a good thing. I used to buy alot of games, now i just rent and buy ones i know are going to be replayable, have a huge amount of gameplay, or tons of DLC (bethesda’s games)

    the question is what price point will gamers buy a game on a whim? and if they do buy it cheaply, how can they make money from that? Microtransactions seem a smart idea, but like the posers above mentioned, it could ruin the industry if overdone.

    #6 3 years ago

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