We’ve all seen real-world advertising into the in-game world. Racing games put real brands onto trackside billboards and collect a pretty penny for the pixels. Often, they’re well-placed and subtle, almost slipping into the background. Other times, they’re really not.
Since launch, the loading screens for Deus Ex: Human Revolution have hosted mock advertisements for fantastic future products – but now a new item has joined the lineup, and it’s something launched far earlier than that pair of robot eyes you may be coveting.
Now, in addition to the face-installed sunglasses and other fun augmentations, the game features a somewhat incongruous banner spruiking the new Blu-ray release of the Star Wars trilogy.
Joystiq reports that the game’s environment also includes dynamic advertisement-enabled billboards, but they haven’t been taken advantage of in quite such a garish way… yet, that is. Here’s hoping it sticks to out-of-the-way places and not a random, on-screen pop-up in the middle of the already-fun boss battles, hmm?