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Deus Ex: Human Revolution now features Star Wars

Friday, 16th September 2011 05:50 GMT By Jessica Citizen

We’ve all seen real-world advertising into the in-game world. Racing games put real brands onto trackside billboards and collect a pretty penny for the pixels. Often, they’re well-placed and subtle, almost slipping into the background. Other times, they’re really not.

Since launch, the loading screens for Deus Ex: Human Revolution have hosted mock advertisements for fantastic future products – but now a new item has joined the lineup, and it’s something launched far earlier than that pair of robot eyes you may be coveting.

Deus Ex: Human Revolution, now starring Star Wars

Now, in addition to the face-installed sunglasses and other fun augmentations, the game features a somewhat incongruous banner spruiking the new Blu-ray release of the Star Wars trilogy.

Joystiq reports that the game’s environment also includes dynamic advertisement-enabled billboards, but they haven’t been taken advantage of in quite such a garish way… yet, that is. Here’s hoping it sticks to out-of-the-way places and not a random, on-screen pop-up in the middle of the already-fun boss battles, hmm?

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9 Comments

  1. KrazyKraut

    Paid the full price and still got ads in the game. that sucks

    #1 3 years ago
  2. GrimRita

    Football Manager 2011 is the same. Every week, a new advert appears on the billboards for ESPN showing XXX v XXX but if it keeps dev costs down, I dont mind them – especially when games like BF2142 did them in a way that was subtle

    #2 3 years ago
  3. Freek

    They diden’t even bother to theme it??? Like “new on holo disk, Star Wars the super duper ultra edition, relive the classic movie from 70s”

    Just straight up: “yo here’s a blu ray disk in your sci fi game”

    Seems weird for a game that pays so much attention to detail to create a co-herent world.

    #3 3 years ago
  4. mongbatstar

    Wow, that’s immersive.

    #4 3 years ago
  5. SplatteredHouse

    Of all the things to do something like this on! For shame, Square-Enix.
    (your source article link’s all wrong, btw. points to this page.)

    #5 3 years ago
  6. viralshag

    “yo here’s a blu ray disk in your sci fi game”

    Haha. Awesome.

    #6 3 years ago
  7. Clupula

    At least, with Mortal Kombat, it was an poster in the background of the subway stage. This is just ridiculously obstructive.

    #7 3 years ago
  8. YoungZer0

    Yep. Definitely a no-go.

    #8 3 years ago
  9. DSB

    Way to make your game look like cheap junk. Why not offer people some viagra at competitive rates while you’re at it?

    #9 3 years ago

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