Fri, Sep 16, 2011 | 05:50 BST
Deus Ex: Human Revolution now features Star Wars
We’ve all seen real-world advertising into the in-game world. Racing games put real brands onto trackside billboards and collect a pretty penny for the pixels. Often, they’re well-placed and subtle, almost slipping into the background. Other times, they’re really not.
Since launch, the loading screens for Deus Ex: Human Revolution have hosted mock advertisements for fantastic future products – but now a new item has joined the lineup, and it’s something launched far earlier than that pair of robot eyes you may be coveting.
Now, in addition to the face-installed sunglasses and other fun augmentations, the game features a somewhat incongruous banner spruiking the new Blu-ray release of the Star Wars trilogy.
Joystiq reports that the game’s environment also includes dynamic advertisement-enabled billboards, but they haven’t been taken advantage of in quite such a garish way… yet, that is. Here’s hoping it sticks to out-of-the-way places and not a random, on-screen pop-up in the middle of the already-fun boss battles, hmm?
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Posted in: Eidos, PC, PS3, Xbox 360
Tags: advertising, Deus Ex: Human Revolution, star wars
9 comments
#1
KrazyKraut
16/09/11, 7:50 am
Paid the full price and still got ads in the game. that sucks
#2
GrimRita
16/09/11, 8:06 am
Football Manager 2011 is the same. Every week, a new advert appears on the billboards for ESPN showing XXX v XXX but if it keeps dev costs down, I dont mind them – especially when games like BF2142 did them in a way that was subtle
#3
Freek
16/09/11, 8:33 am
They diden’t even bother to theme it??? Like “new on holo disk, Star Wars the super duper ultra edition, relive the classic movie from 70s”
Just straight up: “yo here’s a blu ray disk in your sci fi game”
Seems weird for a game that pays so much attention to detail to create a co-herent world.
#4
mongbatstar
16/09/11, 9:09 am
Wow, that’s immersive.
#5
SplatteredHouse
16/09/11, 9:46 am
Of all the things to do something like this on! For shame, Square-Enix.
(your source article link’s all wrong, btw. points to this page.)
#6
viralshag
16/09/11, 10:07 am
“yo here’s a blu ray disk in your sci fi game”
Haha. Awesome.
#7
Clupula
16/09/11, 12:26 pm
At least, with Mortal Kombat, it was an poster in the background of the subway stage. This is just ridiculously obstructive.
#8
YoungZer0
16/09/11, 1:21 pm
Yep. Definitely a no-go.
#9
DSB
16/09/11, 5:40 pm
Way to make your game look like cheap junk. Why not offer people some viagra at competitive rates while you’re at it?