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Tippl: Guitar Hero needed “nurturing and care” to survive

Friday, 9th September 2011 06:20 GMT By Brenna Hillier

Activision admits it “probably” didn’t do right by the one-time $1 billion Guitar Hero brand.

“Guitar Hero probably didn’t receive the amount of nurturing and care that it needed to maintain that position,” chief financial officer Thomas Tippl said, speaking at Citi 2011 Conference, a reported by Gamasutra.

“And I think there were a number of good lessons to be learned.”

Tippl also commented that the series didn’t evolve fast enough to meet the changing state of gaming.

“There were a number of elements to the franchise, as well as our relationship with the providers of the music, that didn’t make it conducive to make the digital transition,” he said.

“If we come back, and when we come back, with a reinvented Guitar Hero experience, I think all of that will have to be taken into account. Clearly, consumers still have a lot of love for the brand.”

Guitar Hero was put on hiatus earlier this year after several recent entries failed to take off.

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1 Comments

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  1. drewbles82

    just leave it alone. Rock band has over 2000 songs, pro modes etc.
    No doubt if they bring Guitar hero back, they will just the pro mode as well.
    Not forgetting Rock smith which can use any guitar that can be plugged in, yet to see it in action though.
    If Rocksmith does what it says, Rock band 4 will most likely use the same tech.

    #1 3 years ago