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Report – US boxed game sales dropping sharply

Friday, 12th August 2011 00:38 GMT By Brenna Hillier

A new study claims 2010 brought a major dip in physical sales of video games within the US.

As reported by Gamasutra, this year’s D2 Report, carried out by the Entertainment Merchants Association, just 71 percent of purchased games were physical media.

This is a significant year-on-year decrease from 2009′s figures, which put physical media at up to 90 precent of games sales.

EMA president Bo Andersen said retailers shouldn’t panic just yet, as physical isn’t on the way out.

The home entertainment industry should be encouraged by the strong consumer support for packaged media demonstrating that discs and digital content will coexist in the foreseeable future,” said .

Nevertheless, the digital trend shows no signs of stopping. 44 percent of console owners were found to have made digital purchases, and the number is expected to hit 58 percent by 2013.

The study also found that multi-function console use has become quite prevalent, with 40 percent of PlayStation 3 and Xbox 360 owners reporting non-gaming use.

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  1. onlineatron

    I’d argue that this is more to do with a downturn in the market as a whole, rather than a leaning towards digital content. Well, what I mean is, people are leaning towards digital content, but it’s not because of the distribution method; it’s because there are a wealth of more exciting games and ideas appearing in that space. Yes the bombastic action games, and family friendly titles still reign supreme, but the driving force of the industry, the true hobbyists are far more interested in what’s fresh, and new.

    I think we’re seeing a shift away from physical media due to those people not wanting to pay £40, $60 for War Shooter X, and would rather give the low-risk investment of £10, $15 to a digital service like XBLA, Steam and get something interesting.

    Publishers need to wise up before the industry crashes. Pushing all their money into the big selling franchises is short-sighted, those don’t need help, they will sell. Seed the new, water and grow. The future will be all the greener for it /plantmetaphors.

    #1 3 years ago