Microsoft “watching and wanting to understand” 3D

Wednesday, 29 June 2011 01:47 GMT By Brenna Hillier

Microsoft’s David Dennis has said the company is waiting to see how the 3D trend plays out before committing.

“Something we’re watching and wanting to understand from consumers is whether this is something they actually want,” the Xbox senior product manager told Eurogamer.

“Does it add to the gaming experience? Does it distract from the gaming experience? Is it something they want to play long-term? Or is it something they try a few times and then go back to regular 2D modes?”

Dennis doesn’t seem convinced that the 3D push is motivated by the benefits to gaming.

“3D is an interesting space. There was a big rush by some other folks in the industry to convince people they want to play in 3D,” he said

“You can question the motivations of why they want to make everyone go buy a new TV perhaps, but I think 3D has to fit in a natural way where it fits with the gameplay.”

You can probably guess who he means by that. Microsoft isn’t ruling it out, though.

“You watch the market penetration of 3D TVs, you look if it’s something people are buying and you adapt and innovate, just like we’ve done by deploying different system updates and features. If there’s other things we want to do with 3D because consumers are asking for we would explore it.”

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